Instagram is more than a social media channel that allows you to scroll through photos of food and cat memes.

Instagram has more than a billion active monthly users and is primarily geared toward those under 35. This makes it an indispensable tool for marketers in any industry.

How can you make Instagram work for your business?

This blog post will show you the top 11 Instagram social media marketing tools to boost your Instagram presence.

Get ready!

Instagram is a great tool for marketing.

Is your brand on Instagram?

If not, you should.

Instagram has become an important social network in the business world over the years. It can be used by companies to increase visibility and extend their product reach.

This platform’s visual nature is a great asset. It offers many opportunities for businesses to showcase their products. To build your brand, you can use regular images, videos or IGTV.

Instagram users are more engaged than users on other platforms, according to a Rival IQ study. According to Rival IQ, this platform averages 1.22% engagement per post across all industries. This compares to 0.09% on Facebook and 0.045% on Twitter.

Instagram can also drive sales and increase your brand’s visibility. It allows consumers to discover new products and services, search for them, and make a decision about buying.

Are you still convinced?

Get an Instagram account for your brand now!

11+ Best Instagram Social Media Marketing Tools

1. Circleboom Publish: Instagram posting scheduling for multiple accounts

Circleboom Publishing is the best social media management platform that allows you to design, publish, schedule, and manage multiple Instagram accounts from one place. With the right images and videos, you can create great Instagram content.

You can create unique content using Canva, Unsplash and Giphy’s built-in extensions.

Circleboom offers the best and most appropriate Instagram templates. You can either choose from one of the templates or create your own. You can embed your media in your Instagram content, and upload domestic photos and videos directly from your computer.

Once you have the content you can either publish it immediately or schedule it to be published later. You can also set time intervals to send your Instagram posts automatically. You can also target different time zones or parts of the day. You can also save it as a draft to make changes later.

The benefits and features of the product:

• Schedule and create Instagram regular / carousel postings.
• Google, Dropbox, Flourish, Flickr, etc. connections.
• Automate your Instagram posts
• Design tools and content curation.

Pricing Plans:

• Tier that is forever-free
• Pro Plan $15.83/month
• Premium Plan $34.99/month
• Business Plan $79.99/month
• Enterprise Plan $19.99/month

2. Later: for Instagram post scheduling

Later was originally an Instagram scheduling app. The company later added support for other social media networks. Later is a content-focused tool that allows users to visually and intuitively plan, schedule and execute their Instagram content.

Later makes it easy to schedule and plan Instagram stories and contents. You can quickly schedule Instagram posts using the built-in calendar. It allows you to quickly create and schedule all of the stories and contents you want to share on Instagram throughout the week.

Later has a preview feature that allows you to see how your Instagram feed will look before your stories and content are published. This preview feature allows you to rearrange your content by using a drag-and drop. You can also design your Instagram feed any way that you like. With all these features, it is possible to put your focus on your goals and growing your business instead of managing Instagram posts.

Later allows you to plan and schedule your posts and gives you easy access to it on any device. This means that you can:

• Import media from mobiles, desktops, Google Drive, Dropbox, or Google Drive
• All your videos and images can be searched
• You can create content libraries for different Instagram accounts

You can also use this tool to find and repost user generated content (UGC), search for hashtags, save posts to your content library, and share the original content with all your followers.

Pricing plans:

• No Cost Plan
• Starter Plan: $15/ month
• Growth Plan: $25 per month
• Advanced Plan: $40 per month

3. NeoReach: for Instagram influencer marketing

NeoReach created an algorithm to mine the social web for data. It contains the details of over 3 million influencers. This tool is intended for large enterprises and companies.

Start your search for influencers with keywords and refine the results using a variety of factors including:

• Conversation topic
• Social metrics
• Social channel
• Demographics and psychographics of the audience

You can access a lot of information and group influencers into campaigns or groups. AI is used to suggest the most appropriate influencers according to your needs.

Once you have identified influencers, campaign management tools can be used to make your influencer marketing run smoothly. It also includes a central communications hub to help you keep track of all the influencer relationships.

Campaign reports provide detailed information that will allow you to see every detail about the campaign’s performance. NeoReach already has its own measure of ROI, called Influencer Media Valu (IMV), so all you have to do is plug in your advertising budget into the model and it will give an accurate estimate for IMV for future influencer campaigns.

Pricing Plan: Starting at $399/month

4. Magisto: For creating Instagram videos

Magisto a mobile app that can be used to quickly create Instagram videos for Android and iPhone is Magisto 

You can add your music, styles and animated text to your Instagram videos using the Instagram video maker. Magisto’s AI powered video maker can also analyze and edit your Instagram videos.

In 3 easy steps, you can make an Instagram video using Magisto

• #1. Upload your photos, videos

• #2. Use Instagram-ready media for video editing and the soundtracks from its library

• #3. Its AI video maker can analyze and edit your Instagram videos

It also offers a variety of features including photo uploading and premium editing styles. Unlimited HD movie downloading, longer movie creation, scene rearranging, editing, logo and caption addition, commercially licensed music and unique business styles. Magisto allows you to show off your product or service wherever and whenever you want.

Upgrade to Professional or Business accounts and get Vimeo’s professional-level tools free of charge. This is a compelling integration and offer to consider for your Instagram marketing tools.

Pricing plans:

• Premium Plan: $9.99/ month
• Professional Plan: $19.99/month
• Business plan: $69.99/month

5. VSCO: For Instagram photo and video editing

VSCO accounts are a great way to get started in photography if you’re interested. VSCO launched a video editor in 2017 to further enhance its platform. Although it’s still a new tool, it’s an excellent tool for Instagram marketing campaigns.

VSCO is more than a tool for editing photos and videos. It also offers the opportunity to connect with other people. You can search #vsco in Instagram to see the large community of casual and professional users who use VSCO every single day. This is a testimony to its popularity.

VSCO gives you access to:

• A collection of over 200 presets

• Advanced editing tools such as HSL (high speed link) and borders

• You will find many tips and tricks in these tutorials to help you improve your skills.

• Upload anything without any size restrictions or limitations

• Upload 4K videos at 30 frames per second and 60 frames per sec up to 1080

• You can buy individual filter packs with different styles and tones

This tool provides a unique user experience that combines the creativity of photography with a simple interface. Anyone who wants to take their Instagram to the next level should use this tool.

Pricing Plan: $19.99/year

6. RiteTag: For the Instagram hashtag generation

It’s crucial to use the best hashtags if you want to reach more users on Instagram. What hashtags should be used in your posts? What results can you expect to see? RiteTag was created to answer these questions.

RiteTag, a RiteKit member, is basically a hashtag navigator on Instagram and Twitter. It serves to provide you with hashtag suggestions, generate hashtags for Instagram, steer you away from banned options, and make sure you are familiar with your platform hashtags.

RiteTag’s best feature for Instagram is its ability to generate multiple hashtag suggestions for an image. Simply right-click on an image and choose Get Hashtag Suggestions. It will then give you multiple options based upon image analysis.

It provides a lot of data such as estimated hourly statistics, daily averages, popular accounts that use a hashtag, and so on. Once RiteTag is established, it can be activated across all of your devices and browsers to gather useful information about photos that you have uploaded or stumbled upon.

RiteTag offers many other cool features such as:

• Integrations with other social media scheduling tools, such as Hootsuite and Buffer, allow you to add certain hashtags within those platforms

• Get email alerts whenever hot hashtags receive engagement in your niche

• You can compare the performance of different hashtags groups that you have created by measuring and comparing their performance

• You can use Instagram on the move with both Android and iPhone apps

• You can choose from a variety of color-coded hashtags to make sure you find the one that best suits your marketing goals

Pricing Plan: Starting at $49/year (includes hashtag suggestions to 1000 queries per month); hashtags reports are charged separately.

7. 10 Web Social Photos Feed: To add the Instagram feed to your website

10Web social photo feed is an easy-to-use and SEO-friendly WordPress plugin. It allows you to upload Instagram photos to your site. To get started, you will need to install the plugin and connect to your Instagram account.

You have complete control over the display of your site’s content and feeds using this tool. You can choose between Thumbnail or Image Browser layouts. Image sorting is also available in the free plan. You can also add single feeds to your Instagram account, or from a specific hashtag. You’ll get more options with the premium version.

Many businesses use 10Web Social Photo feed on their websites to:

• User engagement should be increased
• Increase your traffic to their Instagram account
• Increase brand and blog awareness

This tool can be used to add to a blog or photography website. It is also great for anyone who uses WordPress to spice up their posts by adding up-to-date images and videos from Instagram. Your media will display perfectly on every device because it is fully responsive.

Pricing plans:

• No Cost Plan
• Pro Plan: Starts at $25

8. Shorby: For Instagram bio links

It can be very restrictive to only have a bio link, and it is impossible to add clickable links in your posts.

What’s the solution?

Use a bio link tool like Shorby!

Its most notable feature is the SmartPage page builder. This allows you to create unique landing pages with all of your important links. When someone clicks on the Instagram bio link, they are taken directly to your landing pages. They can also explore additional content from you.

You can add many branding elements to the SmartPage. You can add your company name and logo, phone number as well as social media links, block content, stickers, and event stickers. It can be added to with tracking pixels, which makes it easier to track the success of your links across different channels such as LinkedIn and Google Ads.

Messenger Link is a useful feature for Instagram users who use it to generate leads. You can simply add your phone number, WhatsApp username, Skype username or Facebook Messenger username to get in touch with users at the click of a link. This feature can be used as a standalone feature or part of SmartPage.

Pricing Plan: Starting at $15/month for 5 SmartPages (biolinks)

9. AdEspresso for Instagram ads

AdEspresso was created to make sure you get the most out of your social media advertising budget. AdEspresso is easy to use and takes only a few minutes. The results can be amazing for your digital marketing success.

This tool allows you to create complex campaigns and perform A/B testing in order to identify the most effective versions. You can also run tests to assess the performance of different ad elements. For example, if you add multiple versions of an ad to the AsEspresso editor the tool will automatically create split tests and run them.

AdEspresso offers powerful analytics tools, such as:

• Visual analytics that are clear and simple to understand

• You can create custom dashboards that allow you to identify top-performing ads and to focus on the numbers most important to you

• For anyone who wants to dig deeper, detailed metrics are available.

Pricing plans:

• Starter Plan: $49/month (billed annually).
• Plus Plan: $99/month (billed annually).
• Enterprise Plan: $259 per month (billed annually).

10. Inflact: For Instagram chatbot

We recommend Inflact if you are looking for an automated service to grow your Instagram account two times faster than other brands.

This tool uses pro targeting filters to identify the right audience for your content. It will help you build a loyal following which will make a huge difference in your Instagram growth. Inflact’s platform allows you to broadcast and manage direct messages via Instagram.

It also offers a variety of features, including comments, scheduled posting, likes and unfollow. This is a great way to make sure you have everything covered when it comes to Instagram growth.

You can download the dashboard to your computer, and then customize it to your industry and niche. Inflact is a great option if you are looking for experts who know what they’re doing.

Pricing plans:

• Promo: Starts at $37/Account
• Direct: Accounts starting at $19
• Scheduled posting starts at $12/ account
• Hashtag generator: Starts at $14/ account

11. ShortStack: For running an Instagram contest

An Instagram giveaway or contest can help increase brand awareness and grow your audience. If you have a great contest, you can generate hundreds to even thousands of entries.

You will need to monitor the contest manually if you don’t use a third party app. ShortStack gives you a lot of options to manage your Instagram contests.

This tool allows you to gather and display user generated content (UGC), engage with your followers and increase your brand visibility. Your followers can submit to your contest from within Instagram. You simply need to ask contestants to submit photos to Instagram. These posts will then be added to ShortStack as entries.

Each post will spread your hashtag and Instagram profile using the @mention. You can also pull in all comments made to your posts. Comment entries contain the username of the commenter, their comment, and a link to the comment.

ShortStack’s random selection tool can be used to draw one or more winners. The winners will then be announced on your Instagram account. You can also monitor the performance of your content with this tool.

Pricing plans:

• Business plan: $99 per month
• Agency Plan: $199/month
• Brand Plan: $499/month

12. SocialFox: For Instagram analytics and reporting

SocialFox provides Instagram-specific analytics tools that provide real-time, actionable insights. The user interface is simple and allows you to easily understand your audience and measure growth.

SocialFox can be used to accomplish the following:

• Find out what resonates most with your audience and which hashtags are the best for engagement

• Add a tracking link in your Instagram bio to track how much traffic your site is getting.

• Use administrative tools to manage your team

The calendar heat maps, which elegantly synthesize large data collections, can help you determine the best day to post content. It’s also easy to see who your new followers are and which ones have unfollowed.

The features of this tool seem to be less than those offered by other analytics tools. It may be useful for those who want to separate their Instagram analytics from other social media accounts.

Pricing plans:

• Starter Plan: $19/ month
• Influencer Plan: $29/month
• Brand Plan: $49/month

 13. Instagram Feed: display social media feeds

The Instagram Feed WordPress plugin from Tagembed allows users to create, curate and display social media accounts on their website. Install the plugin and follow these simple steps to have a social media feed website.

This plugin lets you display a social network feed from over 20 social media platforms. It also has some great features that will add value to your plugin. These features let you customize your feed, moderate it and much more.

Pricing plans:

• No Cost Plan
• Paid Plans: Starting at $9/mo to $39/mo (Yearly).

Here are 5 tips to help you leverage your Instagram

These tips will help you use the platform to your advantage and achieve your business goals.

#1. Optimize your profile

Your bio should reflect your brand voice and highlight what your brand offers. It should also tell visitors why they should care.

Make sure your profile photo is professional and adheres to the guidelines. Your contact information should be included, as well as a correct categorisation of your brand. Call-to-action buttons are also recommended.

#2. Create an Instagram strategy

Begin by understanding your audience.

Who are your target customers? Who has recently purchased from you? Who did you create the product for if you’re new?

To find out who buys from them, you can do competitor analysis. You can also check the content that your audience enjoys and how they interact with your competitors.

Next, define your goals.

What are you looking to achieve with an Instagram account

Be specific and specific in your goals. They should also be measurable and relevant to your overall business objectives.

Third, establish metrics that will help you measure your success. These could include customer acquisition, conversion, awareness, engagement, and conversion. Your business goals and metrics will influence the metrics you choose.

Find the best time to post. After you have established a following, look at your analytics to see when your followers are most active. You should also post regularly and consistently, without overwhelming your audience.

#3.Have a content strategy

Use stunning photos and adjust them to reflect your style and the guidelines of Instagram. Your brand’s messaging and visual strategy should be consistent. Make sure that every element of your visuals matches your brand so that your audience recognizes it when they see them.

Instagram Stories is used by more than 500 million people daily. This gives you many options to reach your target audience. This is your chance to share your brand story and promote products and services.

Use compelling calls to action that encourage consumers to take action. Your captions must also stimulate thought and connect people with your brand.

Geolocation tags and hashtags are another effective way to optimize content. These tags can help increase awareness because most people use hashtags when searching for relevant topics. The location tags will direct people to your event or business.

#4. Engage your audience

Follow back, comment, like, share, and respond to the feedback of your followers. Appreciate the interest of your followers and make them feel valued.

Engage them by asking them to share content using a particular hashtag. To show your appreciation, you can feature their posts and photos on your Stories and feed.

#5.Measure

An analytic tool can help you measure your performance and determine if your strategies have succeeded in achieving your goals. Track everything, including individual posts, ads and Stories. This will help you determine what is working well and what needs to be changed.

It’s all wrapped up

Instagram is easy to use for business growth. These 11 marketing tools will help you maximize Instagram’s potential to increase your business’s visibility.

Have you tried other ways to promote your brand on Instagram before? We’d love to hear about them! We are always happy to hear from our customers!