Marketers and influencers all over the world are promoting the idea that you need to build a database!

Why?

You have complete control over email marketing!

You not only have your own list but also don’t have to rely on Facebook or Google’s constantly changing search engine algorithms to drive website traffic. Email marketing is the best way to grow and sustain your business.

You might want to consider a professional email marketing tool. There are many free tools for email marketing that will do the job.

We tested and researched a variety of email marketing tools free of charge to determine which ones are best for different business types and use cases.

Here are the top 10+ free email marketing tools.

Let’s explore!

What is email marketing?

Email marketing is an effective form of marketing that makes use of email to promote your company’s products and services. Integrating it into your Marketing Automation can make your customers aware of the latest products or offers.

Email marketing is a great way to build a relationship with your audience and drive traffic to your blog, social channels, or any other place you want people to go. You can segment your audience and send emails to specific demographics so that you only send the people who want them.

Email marketing allows you to test subject lines and calls to action in order to determine the most effective message. Email marketing is the best cost-effective tool available. Email has a return on investment (ROI) of average $38 for every $1 invested.

What should you look for in an email marketing tool that is free?

Many options are available that provide flexible subscribers, send thresholds and robust features for businesses – all free. There are many options available for those who want to start or just test out some of the features before you commit to a premium plan.

Here’s what we tested when email marketing tools were free:

• You can have unlimited subscribers or send unlimited numbers of messages. Some tools offer thousands of free monthly sends, while others have low caps. This means that your “free” platform won’t be available for long.

• Email templates and customization. Email marketing campaigns don’t have to be started from scratch. You can get started with your email marketing campaigns by using at least one of the professionally designed templates provided by the best free tools.

• Audience segmentation. Email marketing success depends on being able to send the right emails at the right times to the right people. Segmentation is essential for growing brands.

• Automation. Automating email marketing is essential for growing businesses as they expand their reach, from transactional emails to triggered campaign communications.

• Scalability. The best email tool for free should be scalable. You can go from free to paid as needed, adding more features and limits as you need them.

These are the top 9+ free email marketing tools that you can use to market your business.

Top 10 Best Email Marketing Tools

1. AVADA Email

AVADA email marketing is among the best and most affordable options for merchants. AVADA Email Marketing is specifically designed to optimize Abandoned cart campaigns. It follows up with your views and reminds them to keep their purchase.

AVADA Email Marketing is simple to use, with an intuitive interface that’s easy for even novice users. The tool also offers pre-made, professional email templates which can help admins save time and effort.

We have already stated that if you can sell your products and services to people who really want them, there is a high chance of winning. Segmentation is why AVADA developers have added this feature to the tool. This allows you to tailor your emails to the receivers and to attract the right people to convert sales.

The tool also offers Spin to Win and Newsletter Pop-up to make it easy to collect emails. Exit Intent Pop-ups allow online store owners and managers to send out promotional or useful content to their customers.

The key features of the free plan are:

• 15,000 emails/ month
• 1,000 contacts
• Newsletters
• Forms: Spin to Win, Pop-ups
• Automation basics
• Basic reports

Pricing plans:

• No Cost Plan
• Pro Plan: $9/ month

2. Moosend

Moosend has undoubtedly been a top-rated email marketing platform that allows you to create beautiful campaigns, automate marketing efforts, and boost lead generation through online forms.

Drag-and-drop editing, email marketing automation triggers and real-time reports are all part of the tool. List segmentation is also available. Moosend can be integrated with your favorite apps so that you can seamlessly transfer information between tools. It’s also the only email marketing tool that doesn’t include its logo.

Moosend does not offer a CRM (Customer Relations Management), however, it may be a good place to start if you only want email marketing.

The key features of the free plan are:

• Unlimited emails
• Design and branding experience
• Subscription forms and sign-up forms
• Marketing automation
• Analytics & reporting
• Chat and email support
• More than 100 integrations
• API access

Pricing plans:

• No Cost Plan
• Pro Plan: $10/ month
• Pricing for Enterprise Plans: Custom pricing

3. Omnisend

Omnisend is an email tool that’s heavily geared towards E-commerce. It has many exceptional features such as automation workflows and the ability to automatically add your store’s products to your newsletter. You can also add gift boxes and scratch cards to your emails. Unfortunately, none of these features are included in the free plan.

If you need to send large volumes of email, such as 15,000 per month or 2000 per day, then the free plan is hard to beat. Website tracking, in-depth reports, 3 forms/ landing page, 24/7 support, and website tracking are all included. It’s not bad at all.

The key features of the free plan are:

• 15,000 email sends per month
• Site tracking
• 5 segments
• 3 forms/Landing pages
• Email templates
• Image editor
• Deep reporting
• Integrations with Shopify and BigCommerce, WooCommerce Magento, API, Zapier. Shopify Flow. Tidio Live Chat

Pricing plans:

• No Cost Plan
• Standard Plan: $16/month
• Pro Plan: $99/ month
• Pricing for Enterprise Plans: Custom pricing

4. Mailchimp

MailChimp is known for its friendly branding and is an excellent place to begin your campaigns if it’s important to scale quickly.

MailChimp’s free service is especially useful for small to medium-sized businesses. It offers 12,000 emails per month to 2,000 subscribers. MailChimp’s free plan allows you to access features like segmentation, A/B test, contact profiles, among others. It is important to remember that the free plan does not include premium support and will have Mailchimp branding in your footers.

MailChimp can integrate with many major E-commerce providers such as WooCommerce or Magento. MailChimp can be integrated with WordPress, if your company uses WordPress as its content management software.

The key features of the free plan are:

• 2000 contacts with 1 audience
• Marketing CRM
• Assistive creativity
• Site builder
• MailChimp domain
• Landing pages & forms

Pricing plans:

• No Cost Plan
• Essentials Plan starting at $9.99/month
• Standard Plan: Starts at $14.99/month
• Premium Plan: Starts at $299/month

5. Stripo

Stripo is an all-in-one platform for email design with more than 500 000 users around the world. Stripo offers hundreds of templates that have been carefully created by professionals and guest designers. This makes it a great place to find inspiration for your next email campaign. Stripo offers many ways to diversify your promo newsletters, including design ideas and embedding quiz elements in emails. Stripo makes it easy for marketers and designers to build emails faster.

These tools can be used to create emails of any complexity. After your email is complete, you can test it in major email clients. You can also share, comment and approve your email with clients and colleagues before sending it to your email automation system.

Stripo is easy to use and fun to build high-quality emails.

The key features of the free plan are:

• Modular system for email production speed

• No-code email development. Emails of any type can be quickly created, including those with dynamic, real-time, AMP, or interactive content.

• Stripo integrates with more than 70 ESPs. This means that you can export your emails to any ESP with one click. No additional setup is required.

• They have over 850 email templates. You can use any of these templates for future campaigns.

Pricing plans:

• No Cost Plan
• Business plan: Starts at $125 per year or $10.42/month
• Agency Plan: Starts at $400 per year or $33.33/month

6. MailerLite

MailerLite stands out among the free email marketing tools on the market with its sophisticated features like the landing page builder or pop-up customizer. MailerLite offers more than just drag-and-drop building. It also has a rich text editor, and a built in photo editor that can help you create stunning emails.

It is possible to make responsive landing pages that match your emails. This will increase your conversion rates. Split testing on multiple email variants is possible to determine which one drives clicks and converts the best.

MailerLite offers a detailed report with vital stats such as click rate, open rates, unsubscribe rate, and many other important information. The integration and API capabilities of MailerLite aren’t as robust as the other options.

The key features of the free plan are:

• Drag-and-drop editor
• Rich text editor
• Built-in photo editing
• Mobile-friendly email newsletters
• Email automation
• Advanced segmentation
• Email campaign reports
• Analytics and reports
• Email support

Pricing plans:

• No Cost Plan
• Premium Plans: Starting at $10/month

7. SendPulse

SendPulse claims to be a multi-channel marketing platform. However, it is actually its email marketing feature that is most popular.

SendPulse has more than 130 templates. You can also create your own templates using drag-and drop functionality. These personalized emails can be set up to automatically send out the correct time based on user behavior and event triggers.

SendPulse’s “Resend” feature allows you to resend previously opened emails with different subject lines. This is a valuable tool for busy marketers who are short on time. You can also use it to send web pushes, Viber and SMTP messages, among other features.

Although there hasn’t been a lot of API support since its creation in 2015, SendPulse is constantly improving it for anyone who needs technical functionality.

The key features of the free plan are:

• 15,000 emails
• 500 subscribers
• Autoresponders
• A/B Testing
• Reporting

Pricing plans:

• No Cost Plan
• Paid Plans: Starting at $8/month

8. Mailjet

Another platform for newsletters, Mailjet was primarily used to send transactional emails. However, it has become a more comprehensive email service.

Mailjet allows you to choose between the Marketer and Developer interfaces during setup. Mailjet allows you to hand-code or modify pre-made designs. The Developer mode will then create separate versions for A/B testing. The tool can be integrated into your E-commerce store or app to create transactional emails.

The drag-and-drop email editor is simple to use, and the basic segmentation tools will allow you to create more targeted email campaigns for your target audience. Mailjet also allows you to share emails with other users to make changes to multiple elements at once.

The key features of the free plan are:

• 6,000 emails per month
• Unlimited contacts
• APIs, SMTP Relay and Webhooks
• Advanced Email Editor
• Advanced Statistics

Pricing plans:

• No Cost Plan
• Basic Plan: Starting at $9.65/month
• Premium Plan: Starts at $20.95/month
• Pricing for Enterprise Plans: Custom pricing

9. Benchmark

Benchmark has a simple and minimalist design that makes it one of our most user-friendly newsletter platforms.

Benchmark offers a free plan for businesses that are experiencing extraordinary growth. This tool has premium features and is designed for enterprise-level businesses.

The free version allows you to use the drag-and drop editor, select from many templates, sign up forms, create basic drip campaigns and use the list hygiene function.

However, the free plan does not offer A/B Testing or automation options. The free plan doesn’t allow you to import contacts via list import. Email contacts can only be added to Benchmark subscribers who have filled out the forms.

The key features of the free plan are:

• 250 emails per month
• Email marketing basics
• Marketing automation with Lite
• Basic reporting
• Basic support

Pricing plans:

• No Cost Plan
• Pro Plan: Starts at $15/month
• Pricing for Enterprise Plans: Custom pricing

10. Sender

Sender provides a great tool with many features that will ensure delivery. You can create beautiful newsletters with no HTML knowledge. Simply choose a template to customize and add elements such as text, images, or videos. To make your newsletters stand out, you can personalize them for each recipient.

Sender’s powerful analytics features are one of the reasons it is on our top list. You can track who opened and clicked on your links, the time they were opened and other details. You can also build buyer profiles based upon subscriber actions to optimize your email campaigns and create compelling offers.

Sender’s free plan doesn’t restrict access to any features. Only difference is that you get Sender branding at the bottom of all your emails.

The key features of the free plan are:

• 2500 subscribers
• 15,000 emails/ month
• All features included

Pricing plans:

• No Cost Plan
• Monthly Subscription Plan: Starting at $11/month
• Prepaid Credits Plans: Starting at $37/month

11. SendinBlue

SendinBlue started out as an email platform for transactional emails. It has since expanded to the email marketing market, with premium features like SMS marketing, and Marketing Automation.

Sendinblue offers a variety of email design tools that make it easy to create great-looking emails. These templates are all responsive and you can preview your designs to ensure your design looks great on any device.

You can now optimize your email campaigns by using features such as A/B testing or segmented recipients lists.

SendinBlue does not allow you to send multiple emails at once like other email marketing tools. However, you can manage more contacts by splitting them into targeted lists. You can also buy prepaid credit to send more emails than the daily limit.

The key features of the free plan are:

• 300 emails per day
• Unlimited contacts
• Email template library
• Mobile-friendly email designer
• Transactional email and SMS messaging
• Core API features
• Advanced language for templating
• Real-time reporting
• Email support

Pricing plans:

• No Cost Plan
• Starts at $25/month for the Lite Plan
• Premium Plan: Starts at $65/month
• Pricing for Enterprise Plans: Custom pricing

12. EmailOctopus

EmailOctopus was initially launched as an Amazon SES feature. It has been a popular free tool for email marketing. With an easy-to-use email builder and a clean UI, it has become a top-rated tool. EmailOctopus isn’t a great solution for small to medium-sized businesses, but it does have some nice features.

Easy to use, email list management is easy. You can add fields, import and export your lists quickly. You will be able to segment and personalize your email audience with the free plan.

EmailOctopus is a great choice for those who are just starting out and don’t mind branding.

The key features of the free plan are:

• 2500 subscribers
• 10,000 emails per month
• Drag-and-drop editor
• Reports are available for 30 Days
• Basic support

Pricing plans:

• No Cost Plan
• Pro Plan: Starting at $20/month

What are the limitations of free email marketing tools?

Many free email services limit either subscribers or email numbers. Sometimes, both. All the services restrict access to certain advanced features. Be aware of what’s included and what’s not in their free versions. Many newsletter services allow you to add your branding (often a small badge at the footer) to your emails.

You can’t also access marketing automation or advanced reporting with these tools. If you desire this level of sophistication, you might need to open your wallet. It is possible to get an idea about pricing plans and compare them among providers.

We recommend AVADA email marketing as a recommendation. It has a simple-to-use interface and good email limit. It has many great features such as automation flows and forms, but is still very wallet-friendly even with their paid plans.

The bottom line

You now have a better understanding of the best email marketing tools available. These tools can be used to test them out, depending on the needs of your business. Then you can choose which one is best for you.