There are many ways to market whatever you sell. You might already have an online store, or are you looking to start one? If nobody purchases from your online store, it won’t be of much value. If you want people to shop online, then they must have a great user experience. Your product pages should look as clean and well-designed as your homepage.

How do you do this? Use different web design techniques to create product pages. These pages have different content than your homepage. We will be discussing the best ecommerce website design strategies and examples of websites that have successfully implemented them.

1. You can customize

Online orders can be set in stone.

Make it clear that your products work in this manner on your product pages Let users choose the specifications they want before clicking “add to cart”.

2. Incorporate interactive elements

Interactive website elements are one of the best ways to keep people interested.

3. Video keeps users interested

Video can be used to keep users engaged. Videos can be captivating and draw you in.

There are many options, depending on what product you’re selling. Keep product pages informative.

4. Different purchase options

There are many options on product pages. You can offer products in different flavors.

The same product may be offered by different businesses at different prices depending on its condition, newness, or use. One car dealership may offer both a new and used version of the vehicle.

You should make the web design options easy to find for your users.

5. Design principles to be followed

Many companies neglect to make their sites attractive, despite all of the practicalities. This should not happen.

These design principles will ensure that your ecommerce website design meets all visual requirements.

• Alignment: A way to organize content in a way that makes sense.

• Contrast – Use design elements, especially color schemes, that don’t clash or are not too similar.

• Repetition: Use specific elements to keep the space looking consistent.

• Proximity – Connecting related or relevant elements by placing these elements close together.

6. You should search for simple 

People can search your store to find the products they are looking for. To allow people to search your store, you should also include a search box. It must be optimized.

Keep things simple. Many search results pages on ecommerce websites show multiple things at once. This can be confusing.

7. Keep your inventory up-to-date

A neglectful inventory can be one of the most costly decisions for your business.

People might purchase a product you don’t sell if you don’t update your website to indicate that the item is no longer in stock.

Make sure your inventory is up-to-date to avoid this error. 

8. Facilitate navigation

Not everyone can use the search bar. 

Your customers will love the simplicity of navigation in your store. Start at the homepage of your store and quickly navigate to the product pages you choose.

9. Textual content

Make sure your product pages are clear and easy to use for customers. 

These products are a great way to make your text content stand out. You must describe every product that is special, technical, or health-related.

This is a great opportunity for content marketing.

More information can help increase the chances that your product will appear in Google search results. Relevant keywords should be included along with other SEO techniques.

Kobe Digital offers ecommerce website design services

Are you ready to improve the quality of your ecommerce site? Kobe Digital has built and renovated hundreds of websites. 

Call us or email us to get going!