Are you curious about what your competitors are doing?

It is also important to monitor your competition. While it may sound dramatic to say that they are enemies, it is essential to keep tabs on what your rivals are doing.

No matter what industry you are in, there is always competition. Learn from the competition by following the trends.

Sales are not enough. Customer attention is equally important.  

What’s a Competitor Monitoring Tool?

Without a competitor monitoring tool, You can still learn from your competitors

You can keep an eye on your competitors to monitor price changes, customer interests, website traffic, and other factors.

These 23 best competitor monitoring software is available. You can choose the one that best suits your needs!

Top Competitor Monitoring Software

The tools below will enable you to analyze the actions of your competition below.

You can customize this list to meet your curiosity or needs.

1. Intelligence node Price Optimization

Intelligence node Is an AI-driven software that optimizes brand prices. This will provide price recommendations alongside your competitors in a specific market.

Pros:

• Price accuracy is 99%
• You can view historical pricing data from the past two years.
• Use price change tracking tools to track price trends and optimize them.

Cons:

• The manuals are not available so it can be confusing.
• The Pro account costs $99 per month and is not recommended for those with high incomes.

Pricing: Limited service is free. Prices start from $49 and go up to $149 per month.

2. Owler’s Financial Competitive Analysis

Owler lets you see your competition’s activities, including their earnings and revenue. You can also filter by industry, sector, and annual revenue. 

Pros:

• Training documentation.
• Here you can find daily updates and reports about companies.

Cons:

• Companies might not have the most up-to-date information regarding their employees or revenues.
• Small businesses do not have good coverage.

Pricing: Limited company searches are free. Annual subscriptions start at $99.

G2 Rating: 4.1/5

3. Price2Spy

Price2Spy, one of the most widely used competitor price monitoring services, is very popular. This allows you to analyze companies and monitor price changes.

Pros:

• Get price change alerts to stay informed about the latest developments.
• Displays relevant websites to avoid chaos
• Compare prices from different companies.

Cons:

• The dashboard does not make it easy to use.
• The UI has been retired.
• Full access is expensive. 

Pricing: Prices start at $23 per month with limited access to $599

4. Prisync

The price-changing tools of competitors can be seen in Prisync. This view shows stock availability and price adjustments.

Pros:

• This overview page displays price changes, stock positions, and a summary of tracking.
• Prices are regularly updated but are not out of date.
• This report provides detailed analytics and a complete overview.

Cons:

• Certain features may require technical skills.
• There is limited information about competitors.

Pricing: From $59 per month for a base package to $229 per luna,

5. BuiltWith

BuiltWith provides a technology profiler that allows you to see the technology used by your competitors.

Pros:

• Available in desktop and mobile versions.
• It’s easy to use and user-friendly.

Cons:

• The Data outputs don’t seem to be well-organized. 
• If you want to try it out first, it can be quite expensive.

Prices: Starting at $295 Per Month

6. Wappalyzer

Wappalyzer shows technologies used on websites. You will be notified when the websites of your competitors are updated.

Pros:

• It’s as simple as adding an extension.
• Very user-friendly and excellent customer service

Cons:

• Some technologies aren’t recognized by
• A bit expensive.

Pricing: This plan offers a free plan with some restrictions. The monthly cost for the starter plan is $99

7. Mailcharts

You can use it to monitor your competitors’ email marketing. This allows you to compare your campaigns to the ones in the library.

Pros:

• These are excellent examples that will give insight.
• It’s free to try.

Cons:

• Not all email programs are displayed.

Pricing: The account comes with a free account. The team account starts at $49.

8. Awario

Awario is a great tool to analyze social media competitors. Add their domains to compare their content.

Pros:

• It’s easy to use and user friendly
• Customer service and support are very important.
• Real-time tracking of company mentions.

Cons:

• Filters are limited and can be restricted.

Pricing: Get a free trial

9. Sparktoro

Sparktoro lets you analyze target audiences. Data is available from many platforms including Instagram, Twitter, and podcasts.

Pros:

• Engagement analysis lets you see which hashtags were used.
• It’s very simple and quick to use

Cons:

• Small businesses often have weak data.

Pricing: Five free searches per month. Many plans start at $50 per calendar month.

10. Mention

Mention allows you to analyze social media competitors. It also lets you get real-time notifications to help you stay on track with any updates.

Pros:

• Get daily notifications to keep track of your competitors.
• It searches large and small websites.

Cons:

• Filters might not function properly.
• This base plan offers limited features.

Pricing: Get a free trial

11. Hootsuite

The Hootsuite allows you to track your profiles across 35 social networking platforms. You also can monitor your competitors’ content and their reactions.

Pros:

• Schedule your social media posts.
• This displays details about the content of competitors.

Cons:

• Disconnections can sometimes occur from platforms.
• It’s a little difficult to use.

Pricing: 30-day free trial Prices start at $39 per month

12. Sprout Social

With Sprout Social, you can see the social media platforms of your competitors and help optimize yours.

Pros:

• It’s easy to use in groups.
• This tool provides you with valuable business-critical insights to guide you.

Cons:

• The mobile application is not user-friendly.
• This might be a bit expensive.

Pricing: Get a 30-day free trial. Prices start at $89 per Month

G2 Rating: 4.3/5

13. Phalanx

Phalanx lets you monitor the activity on your competitors’ accounts. You can see both your followers and your competitors’ audiences.

Pros:

• You can measure engagement rates for accounts.
• This tool will allow you to reach influential people.

Cons:

• Some people might find certain platforms restrictive.
• It is expensive.

14. Google Trends

Google Trends is a popular tool for competitive analysis. Google Trends offers useful features for competitor analysis. 

Pros:

• There are many mentions of Shows on the web.
• This makes it simple to perform comparative keyword research.

Cons:

• You cannot search worldwide. Searches can only be made in certain areas.
• We are unable to provide any detailed information.

Pricing: Free.

15. SimilarWeb

SimilarWeb is a tool that can be used to analyze and monitor your competitors. You will also be able to see their audience demographics.

Pros:

• You can identify affiliate campaigns or blogs.
• You can also use this tool to do conversion analysis.

Cons:

• Pro plans can be more expensive.
• This free plan has limited data access and can only one person use it.

Pricing: Free with limited usage Prices start at $199 per Month

16. BuzzSumo

BuzzSumo can be your guide when you’re looking for trends within certain industries. View the keywords and traffic that your competitors receive.

Pros:

• This guide will show you how to create high-quality, attention-grabbing content
• No cost domain and content analysis reports.

Cons:

• Pro plans can be expensive for teams.
• Only available for large plans: Youtube and Facebook analysis. This plan is $299 per month.

Pricing: A 30-day free trial. Prices start at $99 per Month

17. UberSuggest

Neil Patel’s UberSuggest HTML SEO tool allows you to analyze the websites of your competitors. 

Pros:

• It’s easy to use and doesn’t require too much
• Keyword insights are accurate and up-to-date.

Cons:

• Keyword searches can be as narrow as they seem, and very restricted.
• Keyword searches don’t include questions and phrases.

Pricing: Free.

18. SEMrush

With SEMrush, you can monitor the backlinks of your competitors. Also, you can check the social media marketing companies in Phoenix strategies of companies in your sector.

Pros:

• Keyword search analysis in depth
• You can examine traffic for keywords from competitors based in different regions.

Cons:

• Reports are not customizable.
• No global keywords are available.

Pricing: Get a free trial and limited access. Prices start at $119 per Month

19. iSpionage

The iSpionage tool can be used to track competitor ads. Analyze the organic search results.

Pros:

• This allows you to compare organic results against your competitors.
• The alert option will help you stay on top of the latest trends.

Cons:

• Data may be complicated and not always complete.
• The competitive social media data are not included.

Prices: Starting at $59 per Month. Annual Plans are also available starting at $50 per Month.

20. Alexa

Alexa will help you answer your questions and monitor your competition. You can also view traffic statistics.

Pros:

• Chrome Extension is available to use while surfing the web
• Keywords are broken down into easy-to-rank and optimization opportunities as well as gaps in keyword usage.

Cons:

• Data is both limited and speculative.
• The more advanced version is slightly more costly. 

Pricing: Get a free trial Premium version starting at $149 per Month

21. Serpstat

 Serpstat lets you track the websites of your competitors as well as their organic keywords. This tool allows you to analyze contextual advertising and paid searches.

Pros:

• Reporting can be expanded to include competitor analysis and custom reports. Data visualization is also possible.
• This also shows SERP rank tracking and link building.

Cons:

• The Lite account option has a limited number of features, so it might be expensive.
• This tool may limit your ability to search for keywords similar to yours via the credit system.

Pricing: Monthly Payments Start at $69 Annual Plans Start at $55 Per Month

22. WooRank

WooRank is a tool that can be used for analyzing the keywords of competitors.

Pros:

• Watch videos and webinars to learn how to use this tool.
• This rating helps with optimizations.

Cons:

• Could present reports from the past but they are not current.
• Displays content that is not related to the topic. This can lead to confusion and take up time.

Prices: Starting at $53 per month

23. Ahrefs

Last, but not least, Ahrefs is a favorite tool for searching keywords. Ahrefs can also be used as a competitor research tool. 

Pros:

• Compare the URLs to your competitors’ websites.
• This tool can help you increase your website traffic.

Cons:

• This might seem confusing at first.
• A bit expensive.

Pricing: $7 7-day trial. Prices start at $99 per month

The Most Commonly Asked Questions

What are some of the best tools for analyzing competitors?

Awario, Sprout Social, and Sprout Social are the best tools to track social networks. OWLer is the best tool for price tracking.

It depends on your company’s needs and your goals. You can use these tools to compare competitor prices, website traffic analysis, and social media marketing.

These can all be used independently depending on your industry.

What can we learn from observing our competitors?

This competitor analysis tool will let you see how your competition is doing in the market. You can also learn ways to improve your business.

If you have a small business, these tools can help you grow it. 

It’s possible to gain a sense of your audience’s likes and interests To get an idea of what their next moves might be 

How frequently should you use competitor analysis software?

It’s great to look at your competition and make optimizations. 

Sometimes you might not get the results you desire if you try it every week. Searching for your competitors would also be time-consuming.

You should monitor your competitors at least once a month.