It is difficult to write a copy for restaurants. It would be great if people could smell your delicious food through your app or website. They’d line up to get lunch at your restaurant. Unfortunately, technology is still lacking that allows for a complete sensory experience in cyberspace. You do have the ability to use clever words to make prospects’ mouths water.
The Art and Science of Selling Taste Sensations
It is not difficult to express the succulent taste of medium-rare steaks or the spicy flavor of Mexican food through words. It is possible to achieve this with online menus and other marketing materials. Although it is difficult, once you have a good understanding of the recipe and the words, you’ll be able to write a great copy for your restaurant.
Here are some simple, but effective tips:
- Get started with a healthy portion of sensory words
You must let your senses guide what you describe when describing food. How would you describe the dish if you had it in front of you? Let’s take, for instance, a salad. What makes it so delicious and savory? It could be the fresh smell of freshly picked vegetables or the memories of a farm garden that sparkled after a summer storm. Or the vibrant colors of tomatoes, cucumbers, and lettuce freshly picked?
A well-made steak is tender and succulent. It’s consistent from the first bite. Even though you have just had lunch, these simple words can almost make your stomach growl.
- Choose Your Flavor Carefully
Food copy does not just have to be about the menu. Each piece of content can be a valuable part of your promotional material. Blog posts, videos, and social media posts must all be well-crafted. They should work together to give your restaurant website that special flavor.
- Carefully Mix Your Ingredients
Copywriting that is great isn’t monotonous. It’s surprising and gives each instance a unique feel.
It can be tempting to save time and share the same text across multiple social media platforms as well as in your email. People expect different things from different media. They may enjoy reading or watching a story. Others prefer to see a photo. Other times, they might want to share a quick story with friends.
- Add a Juicy Call To Action
Your blog posts, email marketing, and online menus may have all the ingredients necessary to make people crave your food. However, this does not mean that they will be able to take them to your restaurant. It is important to remember that if you don’t tell people what they should do, they will leave your site feeling confused and dissatisfied. You have created their appetites and left them in suspense.
Every piece of content should include a call to action at the end. You can order home delivery or book a table. Give your prospects the information they need to take the next step.
- Make Room for Dessert
Everyone is eager to find the sweet spot in the food industry. Keep your customers and prospects engaged by offering them sweet rewards. These can be simple recipes that they can make at home, contests with prizes, or a glimpse into how your kitchen works.
This small gesture of appreciation will help you build customer loyalty and increase your popularity. This will result in more people visiting your restaurant and recommending it to family and friends.