It’s easier than ever to create engaging social video content. YouTube Enhancements is a new and free video editor that integrates into the platform. You have many video processing options available before you click upload. This is what you need to know about Enhancements for better digital marketing in NYC videos.

The Value of Quality Videos

Before we get into the details of post-processing, let’s briefly review why high quality source material is important. Video editors are great for creating high-quality videos, but it is always better to begin with the best quality material.

It is important to plan your social media videos well. Do not just grab your phone and go. Your video should enhance your brand. You can build on your brand’s reputation, showcase a new product or convince customers to trust you. Focus on quality videos right from the beginning.

Do not forget to include a storyboard, which clearly defines the video’s goals. Even if you are using mobile devices to record the footage, you should aim for the highest quality footage possible. Be aware of camera frame issues and carefully plan your lighting. Indoor shots are best taken in bright, natural light. Choose the right lighting for the video. Be aware of shadows and other intrusions in the frame that could distract from your main point. Focus on your brand’s core message and keep the dialog focused and clear.

You should also consider other aspects of your overall video. Are you familiar with a standard intro video? What will this intro look like with the video? Does it have the same quality as the video? What branding, colors, fonts and colors do you use to ensure consistency across your video content? How to create a YouTube banner that stands out and attracts attention? You will be rewarded for your hard work if you nail down all the details before you begin shooting.

YouTube Enhancements

YouTube Enhancements are a great tool to keep in your pocket, but it is not as sophisticated as professional video editors. They are extremely useful and cool, but require very little technical knowledge. You don’t have to make shoddy videos ever again.

It’s located under the Video Manager in your YouTube channel. It currently offers three categories.

• Quick fixes: This section contains tools that can help you with saturation and contrast issues. There are also trim and rotate options. It is simple, but not complicated and useful for people who need clips quickly. These also provide stabilization, slow motion and timelapse effects. You can trim your videos and add music.

• Filters – These new filters bring YouTube in line with Instagram. You’ll also recognize many of their names. You can also adjust the lighting and colors here.

• Blurring Effects : Blurring effects can be used to enhance privacy and bring focus to your videos. You can use them to blur car plates or hide faces of people who don’t have full model releases. These fun filters are also tongue-in-cheek.

After you are satisfied with the enhanced video, you may use the preview to check it. You have the option to save the video and revert back to the original footage. You can also retroactively edit videos that you have already uploaded. Retroactive video editing has been problematic for videos that have more than 100,000 views. Editing Content Match videos is also prohibited. For your first upload, it is always better to plan and perfect the video. After all horses have seen your footage, what’s the point in closing the barn door? YouTube Enhancements are currently available for iOS, Android, and PC.

Digital Marketing: Why Social Video is Important

Social media marketing is dominated by video. YouTube is the number one destination for video content. YouTube users watch nearly 1 billion hours each day. It doesn’t matter if your video is one of them.

Video is an effective storytelling tool. As visual-oriented as we are, humans are naturally visual. As we all know, a picture speaks a thousand words. Video is a powerful tool that allows you to communicate a lot without being overwhelming. It also gives you the opportunity to personalize your brand and connect with clients. 81% use video in their marketing strategies. 90% say video helped them make a purchase decision.

The question is not why video should be a part of your Miami digital marketing strategy in the 2020s. It’s actually why you aren’t doing it already. Video is the future in content marketing. YouTube enhancements make it easier than ever for you to upload compelling, high-quality video content. It’s time for your brand to stand out from the rest.