TikTok is a prominent player in social media marketing over the past few decades. TikTok is now one of the most-used social media platforms worldwide with 732,000,000 active monthly users. However,

TikTok plays a significant role in social media marketing companies in Phoenix. With over 732,000,000 active monthly users,

Although TikTok is primarily aimed at people under 24 or Gen Z, it has seen an increase in users of all ages. TikTok Marketing opens up new avenues for people to discover your brand and can help them reach people who aren’t your existing audience.

People who have never used TikTok before can find it daunting (or any other video-creation platform for that matter – remember Vine?) We want to make your life easier and help you realize your full potential.

TikTok – The bottom line

TikTok lets users create 15- to 60-second videos on a wide range of topics. Accounts can now make videos of 15 to 60 seconds on a variety of topics.

TikTok started with dance videos. TikTok can now add music, filters, and effects to videos. 

TikTok can be a heavy platform. Many people will use the same filters and sounds while scrolling through your feed. Each creator will have their unique interpretation. TikTok’s search section allows you to find the most popular hashtags and sounds.

TikTok videos differ from other platforms like Instagram, Facebook, and LinkedIn in that it doesn’t care about the timing of your posts. The algorithm prioritizes the content people love most and delivers content based on how they interact with it.

TikTok can help you grow your company.

This platform is not as competitive as Instagram or Facebook. However, there is a lot of content being created by older users.

It also has a high engagement ratio. It is addictive, as those who have used it will attest. The average user uses the app for 45 minutes per day.

TikTok is a platform that aims to reach future customers.

What TikTok marketing strategy would you choose?

We cannot stress this enough: Don’t advertise on TikTok just because it’s popular. Your campaign goals and target audience must align with this. Before you spend a lot of money on TikTok marketing, ask yourself if you are targeting the TikTok users that you love.

This is a list of TikTok’s major demographics.

• 53% identify themselves as males on TikTok, while 47% identify themselves as females
• Nearly half of TikTok’s global audience is under 34
• 41% of TikTok users were between 16 and 24 years old
• 100 Million active monthly users are from the US

Once you’ve decided that you and your company are a good match you should set goals. These goals should relate to your marketing campaign goals.

TikTok can be the best tool to help you achieve your marketing goals

• Building awareness or your brand’s “hype”.
• Reaching new audiences
• Increasing engagement
• Traffic to Other Channels (like Instagram or YouTube)

TikTok may not be the best platform for selling directly to younger audiences.

TikTok – Strategies to increase brand awareness

Make sure that your content is relevant to your audience

Neil Patel inspired this one.

It’s easy.

You can create content that is both educational as well as humorous. It’s more likely your content will be more popular in TikTok. 

The Million-Dollar Question: How do I make it viral?

TikTok is all about viral video content. 

It is important to understand the algorithm. Learn how it works here.

TikTok uses past behavior to determine which user is most likely to interact with a video.

Here is where we take a controversial stance. It’s better to have content that has a purpose and value. It’s not a good idea to create content to be viral. Instead, we believe content should have purpose and strong>value.

These tips will help you improve your content.

• TikTok prefers videos that are watched to the end. 
• TikTok trend. These might include trending sounds or effects. 
• Multi-part series can help increase your profile’s visibility. This allows you to split a topic or list into multiple videos.
• Be specific. TikTok can show you videos that are targeted to a particular audience or niche if you make videos frequently.

Use the correct hashtags for TikTok SEO

TikTok’s SEO simply optimizes your content so that people can find it easily using the platform’s search function. 

You don’t know what hashtags to use? TikTok will suggest some hashtags that match the keyword you entered. To ensure you have enough space in your video description, limit the use of hashtags.

User-Generated Content can be used in new and innovative ways

In the last few years, UGC has seen a significant rise in popularity among marketers on social media. Encourage UGC using TikTok. Ask your followers to help you create and upload content.

How do you use user-generated content on your account? You can use Tiktok’s stitch and Duet Features to “repost” it to your account. Or, you can private message the creator to request that the original video be placed on your page.

Lululemon has a reputation for being a top-rated fitness brand. Customers often share videos of themselves reviewing their purchases and styling them in various ways.

Influencer Marketing

Influencer Marketing is a key asset of any brand. TikTok is a great example of this.

TikTok has made it possible for many young stars to become immensely popular with their fans.

As with all influencer marketing strategies, you must establish a relationship with your TikTok influencers.

Are you having trouble finding the right person? TikTok has a solution. This marketplace allows brands to search for top creators on the platform and find a match.

Influencer Marketing has never been easier!

TikTok influencers are a great way to get your message across. They know how TikTok video features work.

TikTok Advertising

TikTok advertising is still relatively new. You can add your website links and Call to Action buttons, such as “Order Now”, that viewers can click to go to the relevant landing page.

TikTok offers five types of ads.

• Ads in-feed
• Top View ads
• Branded #hashtags
• Branded Products
• Brand Takeover

Before you launch an ad campaign, calculate your return on investment, or ROI. This is the number of sales your campaign must bring in to cover the cost of the ad expenditure. After you have established your campaign goal, you will be able to calculate your ROI.

Ads in-feed

Infeed ads insert your video content directly in the FYP for users. These ads are more affordable to larger brands with higher advertising budgets.

To enable in-feed video ads, you must create a TikiTok account. Once your application has been reviewed and approved, you will be notified by email that access has been granted.

Top View Ads

Ever opened TikTok to see an advertisement? Although they are more costly, they are still a great place for advertising.

Branded HTML tags & Branded effects

TikTok allows you to create challenges using hashtags through its advertising platform. 

Shein announced that they will donate $300,000. Shein has announced that they will donate $300,000.

Shein encourages users to use their branded hashtags and branded animal stickers to raise awareness about their campaign.

Brand Takeovers

These are very rare but they involve a brand “taking over TikTok” for an indefinite time. GUESS was the first to do so. The hashtag challenge was accompanied by a TikTok app user opening the app during the takeover period. This was then directed to the #InMyDenim contest. GUESS collaborated with prominent creators to spread this campaign.

TikTok Analytics

While it can be tempting to make decisions based on gut feelings, 2/3 of marketers believe that data-based decisions are more effective. You have better TikTok marketing strategies when you have access to your data.

To access your analytics, you will need to create an account. Once you have created a pro account, Analytics can be accessed from the settings.

TikTok tracks data for 7 or 28 days. This dashboard lets you track how many people view your videos, their views, and who they follow.

The Content Dashboard gives you a deeper view of your most watched videos and shows which are most in-demand.

TikTok displays each video:

• The number of likes 
• Comment
• Total views
• Shares
• Total playtime
• Average watch time
• Traffic sources
• Territories for Audience

View demographic information about your followers by clicking on the Followers tab. This includes their location, activity, and what sounds they listened to.

It is a good idea to check your analytics once per week. This will give you an idea of what content is popular and which resonates with your audience. Next, adapt your content plan as necessary.

Summary

TikTok is still the most popular social media platform. However, more and more businesses are realizing the potential of the platform as a digital marketing platform. You will be able to reach many people at a very affordable price.

Engaging content will get you noticed on TikTok.