TikTok Marketing Secrets: What Is TikTok How Does it Work?


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You probably scroll through TikTok every day on your personal device if you don’t. It’s been featured in viral comedy videos and re-posted on other social media sites. Now you’ve heard that it’s taking over social media.

TikTok should be an integral part of any 2021 social marketing strategy, especially if you’re targeting Gen Z and younger millennials.

In 2020, TikTok was the most downloaded app. TikTok is the most downloaded app in 2020, with 689 million active users and over 2 billion app downloads.

TikTok is not a passing trend. At least 689 million people have to be your target audience.

This may sound like a great opportunity for marketing, especially considering the lack of competition and the fact that other businesses are not interested in joining. It is delicate and time-consuming to engage potential customers at a place where they feel comfortable.

Did You Know that TikTok posts are possible to be scheduled?       

TikTok allows you to test new content, grow your audience, and learn how TikTok helps you build brand awareness. We will add new features as TikTok allows. Find out More

This guide will show you how to use TikTok. This guide will help you to use TikTok and show you what to do if it is used.

What’s TikTok?

TikTok, an app for mobile social media, focuses on video content.

TikTokers are TikTok users who create short videos and edit them with captions, music, filters and music. Content creators use hashtags to make it easy for others to find them.

The site’s humor is similar to Vine (rest in peace), and it allows users to share their experiences with “tell me about a time that you …”.”. “.

The platform’s most popular phenomenon is the “challenges flood”. These challenges can be used to visualize lyrics from popular songs, or to test reactions to social experiments. This creates a ripple effect, where everyone contributes their version.

You thought the #InMyFeelingsChallenge was popular when you kept seeing it on Instagram? It was uploaded to Instagram over 1.7 million times. TikTok received 5 million entries.

TikTok launched in China first under the name Douyin. The company that was TikTok’s parent, ByteDance acquired Music.ly in 2017. Users could create lip sync videos for popular songs through this social media platform.

TikTok’s success in the USA was due to its creativity, lip-syncing and lip-syncing.

Douyin still exists, and TikTok as well as Douyin use the same software. They have their own networks to comply with China’s censorship laws.

TikTok targets a very specific user group

Before you market on TikTok, make sure you have the right audience.

The most popular TikTok users are aged between 16-24. TikTok says that 60% of its users are between 16 and 24 years old. This shows that TikTok isn’t the best channel for older people.

Other stats than age seem to indicate popularity equally across all demographics.

  • 58% of TikTok users are male and 41% are female . This is a shift from 2020, where the gender split was similar but tilted in the opposite direction.
  • This app is available in 150 countries in 39 languages.
  • iPhone/Android usage splits to 52%/48%.

Customers can be found as long as they are in the right age group.

TikTok should only be used for marketing to young people. 

Does this mean you can’t market your product to older millennials or ?

Reposting videos made on TikTok to other social media networks such as Instagram and Twitter is very popular. If you have an engaged audience, you can use the TikTok editing tools to create video content for them.

This is a good route. This route is recommended.

These are some tips to make TikTok successful

There are two choices when it comes to organic TikTok marketing strategies. Each strategy offers its own benefits and time commitments.

Let’s have a look at each option and decide which is best for you.

TikTok makes influencer marketing an integral part of the platform

TikTok is full of people who create everything from makeup to baking videos. Many millions of subscribers.

These influencers might have an audience who may be interested in your products. For a small marketing budget, you can work with them to create an influential marketing campaign.

These influencers promote your brand through their videos and will pay you for using them.

Customers will trust you More than brands. 

TikTok influencer market

The golden rule of influencer marketing is that relevance is more important than reach.

Don’t limit yourself to the accounts that have the most followers. It will not only be costly, but it could also include many references to your company.

Go to the Discover tab to search keywords that are related to your industry, products, or services.

Pay attention to the most popular users and videos in this topic. To find the right match for your brand, take a look at their posts. Next, consider reaching out.

While you are going through this process, make sure to check out the most viewed videos associated with these keywords under Discover>Top.

While not much information about the TikTok algorithm is available, it seems that there is an element that allows anyone with palatable content to rocket in popularity.

Later discovered that posts can be ‘tested’ by non-followers. The post’s performance is what determines its reach.

This is a great way for you to inspire yourself to create your own content. It also gives us clues about when to nab influential people who are poised for popularity.

Even though they may only have one or two videos that are popular, micro-influencers can still gain a large following. However, this could lead to a high price tag. 

These are the most important videos to watch when you search for videos with your keyword search.

Create original TikTok content for your brand if you’re bold

Getting into “trend culture” is the best and easiest way to ensure that your original content is liked and shared by others.       

The Discover page allows you to track hashtags. You can then create your own hashtag by adding an element from your company to the Discover page. This will increase your chances for virality.

Take the #WipeItDown Challenge. The video shows creators wiping down their mirror and then returning to their original self to finish the fourth wipe.

After the customer has used your product/service, this would be a great opportunity to use the third wiping to show a “better” or more exciting version.

When you sell makeup, the original version may depict you as untied, comfortable, and even “transforming” into a sloppy, messy, and uncomfortable look.

After being fully covered with makeup, the star would quickly return to its natural state

Share how-tos and industry secrets to create popular content.

If you own a bakery, you can show a simplified version. This works in the same way as baking a cake to a popular song. When you snap your fingers, the final version will be displayed.

This strategy doubled its effectiveness in the wake of the COVID-19 crisis, when many services were forced to offer a virtual alternative.

TikTok the top yoga poses that relieve stress and how to make fancy cocktails in your home. This will allow you to stay relevant to your audience even when they’re not at home.

Once you’ve created content that combines one of these ideas or one you invented for your company, you can add hashtags to it before you upload. This is how people will find your content if they don’t follow you already.

These two methods don’t necessarily have to be used together. TikTok Marketing’s key is to make a viral, lighthearted, and not sales-oriented video.

Later’s team reported that “Rewatches, video completions, shares, comments all seem to be strong indicators to the TikTok algorithm,” so have fun.

See more examples of top-ranking brands on our TikTok List

How to locate hashtags that work for your brand’s TikTok posts

The top three methods to find TikTok hashtags are the best ways to increase your reach.

These general hashtags have seen a rise in popularity and can help you get as many people to your posts. 

To see the current trending hashtags, you can go to the Discover page. Look through the hashtags to identify ones that relate to your industry or business.

Influencers can inspire you

Look at the hashtags used by niche influencers within your industry. You can use their hashtags to help you test your posts.

These hashtags are proven to be popular and can help you get more attention for your posts. 

  • #tiktok
  • #foryoupage
  • #fyp
  • #foryou
  • #viral
  • #love
  • #funny
  • #memes
  • #follow
  • #bestvideo
  • #tiktok4fun
  • #tiktok4fun
  • #thisis4u
  • #loveyoutiktok

lists topic-specific hashtags.

TikTok Ads

It doesn’t take a lot to create videos and then grow their reach organically by engaging with them. TikTok is an advertising platform that will help you increase your reach, if you have the money.

TikTok Ad Formats

TikTok lets you place your ads in many formats depending upon what creative assets you have or campaign goals.

These tools can also be used to create the ads.

  • You can use the “Video Creation Kit” to create many video templates. You don’t need to be an expert editor to create videos from existing images.
  • Automated Creativity Optimization makes it easy to automate the creation, delivery and optimization of your ads.

These ads can found at four places

  • In-feed
  • Detail Page
  • Post-roll
  • Story

TikTok Ad Targeting

TikTok lets you target your audience based on gender and geographic location.

These strategies may be well-known to advanced users who have already used them in paid social campaigns. To reach more customers similar to yourself, you can create “Custom Audiences” or “Lookalike Audiences”.

If your self-service account is not yet active, you can view TikTok’s map to see which geographic ad targeting options are available depending on the location of the account owner.

TikTok Ad Performance Measurement

TikTok Ads measurement instruments allow you to track and measure your ads performance with a variety of devices.

These ad specifications clearly show that TikTok ads are meant to blend in with customers’ experience as much as possible.

If you want people to keep coming back to your ad, make it entertaining.

When Guess jeans launched their TikTok advertisement campaign, they reflected this. They capitalized on the “trending challenge”, and musical aspects of TikTok, creating their own hashtags and generating lots of consumer-generated content.

The group used the slogan “Transform your Look” as their slogan. The hashtag #InMyDenim was used to accompany Beberexh’s song “I am a Mess”.

It was a huge success. The case report on TikTok contains more details about the KPIs achieved.

When deciding between organic or paid TikTok content, you need to decide if the value of each. It all depends on how you interact and your budget.

Bottom Line for TikTok Marketing

How to market TikTok 2021. This guide will help determine if TikTok marketing suits you.

This niche market is very small, so make sure you entertain your customers and share your content with them

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.