TikTok branding is a standard for businesses in this age of social media. This guide will help you attract TikTok users toward your brand.

TikTok branding strategies can be achieved by any company, even if they don’t participate in dance competitions.

TikTok is a social media platform that combines social media aesthetics, sounds, and culture to target key audiences for brands.

It is the most downloaded app in 2021 and has overtaken Instagram for popularity with Gen Z users. Businesses are becoming savvier and want to join the fun.

TikTok’s branded content can be used to attract active users and make them trust followers.

This article focuses on the types of content that perform well, as well as other TikTok branding tips to help companies who want to invest in social media.

Which Brands Are Big on TikTok

You might be interested in using TikTok for your social media strategy. Take a look at these companies that use TikTok to increase brand awareness.

Chipotle

Popular food chains use organic content to create viral videos that use popular trends and unique sounds. They feature ads for new products, trends, and other content.

Washington Post

TikTok allows the newspaper to receive new stories in real time, allowing it to produce digestible news content. 

Netflix

The original binge-modeling service has moved into video content, with TikTok short videos that draw attention to their shows. 

While your company may not have the same social media budget as these large-name corporations, your TikTok branding strategy could mirror theirs.

TikTok: Why should your brand be on it?

Your brand should assess where TikTok fits within its brand’s social media strategy, as it is the fastest-growing platform for social media in recent years.

TikTok branding is something your company should invest in because:

• This is the next step in your social marketing strategy.
• TikTok content can make marketing campaigns viral
• TikTok marketing is a great way to attract new customers to your business
• Your overall marketing campaign can determine how much time you invest.
• TikTok for Business offers a variety of avenues for businesses of all sizes.

After we have discussed the reasons why larger brands should be followed on TikTok by businesses, let’s now look at how your company can use TikTok to brand itself. 

TikTok: How to brand your company

1.  Creating TikTok Ads
2.  Promotional Products on TikTok
3.  Appeal to New Audiences
4.  Create Creative Content Marketing
5.  Increase Your Presence With Influencers

1. TikTok Ads

TikTok is one of the most exciting advertising channels available to businesses.

Although it works similarly to other social media advertising methods, it is less saturated. Companies can get clicks and impressions for a reasonable price.

How can you advertise your company on TikTok Sponsored hashtag challenges, banner ads, and in-feed advertisements can be created that will appear on the ‘for your pages?

Like other advertising models, you can tailor the advertising to suit different demographics such as age and geographical location.

Sign up for TikTok to run self-serve advertising campaigns.

2. TikTok Promotions

TikTok branding is an option if your company sells a particular product.

TikTok’s top priority is tutorials on the most recent trends. This is a great opportunity to leverage your company’s potential.

TikTok allows you to create short video content that will help spread brand awareness about a new product.

Selena Gomez’s makeup brand, Rare Beauty, uses TikTok for different tutorials that showcase their products.

This video shows Gomez applying their new blot and glow kit during a recent White House visit.

Gomez lip-sync is a TikTok trend. This audio allows the video tutorials to be connected to other TikTok campaigns. It also increases video views through the use of the brand’s voice and original sound.

3. Attract New Audiences

Brands started investing in TikTok’s strategy because of the large audience it attracts.

TikTok, as mentioned in the article, is the most popular social media channel that Gen Z uses.

Generation Z has been described as the ” future of shopping,” and is an audience that all brands, old and new, are trying to reach.

Do some user research in the TikTok community if your company is having difficulty reaching this audience.

Check out how other businesses and competitors are creating video content. Partner with brands that have a clear target marketing strategy. Check out different TikTok accounts and see what’s working. Is it memes, or dance challenges? What are the driving factors for these downloads?

This process allows your business to be as transparent as you want. You should ensure that your strategies are compatible with your business acumen.

It’s not a good idea to appear as if you are a poser to Gen Z.

4. Get Creative Content Marketing Fuelled

Creativity is key to a successful TikTok strategy. TikTok was popularized during the height of the pandemic when many creatives were trapped at home and bored.

TikTok was a platform that allowed users to discover new things. Think about this when you design your TikTok brand.

Businesses must keep their customers engaged so they don’t lose interest in the latest song.

Your company’s storytelling can be used to give a unique, creative touch to some of the most popular TikTok trends.

You should also have fun communicating your TikTok strategy.

With a bit of creativity, you can make a lasting impression on your customers.

5. Get Influencers to Strengthen Your Presence

Social media success is dependent on influencer marketing.

Influencers can understand social media channels like TikTok because they have access to target audiences.

They can turn messages into fun and creative videos.

Morgan Gaines, for example, has an Instagram account that is dedicated to Disney. In addition to her Instagram success, she also has a TikTok account that features popular challenges and gives them a Disney spin to suit her audience. 

Consider how you can work with micro-influencers to create video content for your business.

The Latest TikTok Features       

TikTok has released new features in June 2022 that will allow for more branding opportunities on the social media platform.

• Their Creative Center platform, which provides data on the most popular hashtags, songs, influencers, and other information, has received new insights. After a Stranger Things episode, the 80s hit song “Running Up That Hill”, saw a revival towards the end of May.

• The Ad Library has been updated to show which ads are performing well within the app. This can be replicated by your business.

• TikTok’s interactive insights portal allows users to access more precise, localized data. It was launched in May by the company.

Hiring a TikTok marketer

Clutch has a directory of the best-performing TikTok advertising agencies. 

TikTok branding for your business

Although your small business may not be able to reach the same social metrics as the NBA and Chipotle, you can still invest in TikTok branding for your overall social media strategy.

Tiktok for Business is a platform that allows you to advertise on the platform. Look for influencer partnerships. Be creative. TikTok allows you to promote what you are good at. You can appeal to different audiences with video content that follows current trends.

Brand awareness can increase engagement and sales for your company. Get started with your TikTok branding today.