YouTube is the 2nd largest search engine worldwide. It’s an excellent place to advertise and reach new audiences. How can you tell if your YouTube advertising campaign has been successful? To ensure that your YouTube ads are successful, what YouTube Ad Benchmarks should be used?

We have all the information you need on this page. We will provide information about:

1. YouTube Ad benchmarks to track
2. When should you track certain metrics?
3. Some average metrics
4. How to optimize your YouTube performance ad metrics

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YouTube Ad Benchmarks: YouTube Performance Ad Metrics to Watch

It’s crucial to understand the metrics you should track when you launch your YouTube advertisement campaign. This guide will help you track YouTube advertising statistics.

YouTube basic advertising benchmarks

Let’s first look at basic YouTube advertising metrics.

1. Views The number of people has viewed your ad.
2. View Rate: The ratio of the views to the number of times your YouTube ad has been shown.
3. View time: Total time that people watched your video advertisement.
4. Average Watch Time: How long an individual watches your video on average
5. Average Cost per View: The amount you pay for each person who views your ad or engages with it.

Benchmarks for engagement-based YouTube advertising

Next, we will look at engagement-based metrics you can track via YouTube’s platform.

1. Engagements Number of clicks on interactive elements like icons or teasers that do not drive traffic to a website or other page.
2. Engagement Rate: Engagements for your ad, compared to how many times it has been shown.
3. Clicks The number of people have clicked on your video.
4. Clickthrough Rate CTR: The number of clicks that your ad gets compared to how many times it is shown.
5. Video viewership The frequency at which a video plays up to a specific length, such as 25%, 50%, or 75% of the video and 100%.

YouTube Advertising Benchmarks based on user-based criteria

We’ll also be looking at user-based YouTube performance metrics.

1. Unique users Number of people who saw an advertisement during a particular period.
2. Unique Cookies: Number of cookies (storage personal information) that are specific for a particular browser on a computer.
3. A number of unique viewers (cookies). The number of times that individual cookies have viewed your video in a given period.

How to track YouTube ad benchmarks

You now have a list with YouTube ad benchmarks. What is the best time to track different metrics in your campaign? You must know the buyer’s journey to determine the best YouTube performance ad metrics.

The buyer’s journey consists of three main parts:

1. Awareness: This stage is where your audience becomes familiar with you and your brand. They will investigate your company and learn more about you.
2. Consideration: Your audience will consider their options and look for a company that can solve their problem.
3. The decision: Your audience chooses the company that best suits their needs.

Knowing which stage your ad is targeting will help you to determine the best benchmarks for your campaign. This chart will show you which metrics can be tracked at each stage.

STAGE	BENCHMARKS
Awareness	Views, View rate, Engagements, Unique users
Take into account	Time to watch, Average time to watch, Unique Viewers
Take the decision	Clicks, clickthrough rate

YouTube average benchmarks to be considered

When you measure your YouTube average benchmarks, it is important to determine if the results are good or poor. It isn’t easy to find averages of every metric. Here are some averages:

1. The average cost of a view or action: $0.10- $0.30
2. Average CTR: 5%
3. Average View Rate: 9.9%

These statistics show the average results of a YouTube advertising campaign. These averages can be used to help you decide what your campaign should aim for. These averages are not something you should strive for, but they can guide your advertising campaigns to get the best results possible for your business.

How to optimize your YouTube Ad Performance

You want to make the most of your YouTube ads. These are three tips to maximize the results of your YouTube ads.

1. You can try different formats of ads

You should experiment with a range of ad formats when you are running YouTube ads. You will get a better idea of which ad formats work best. There are many YouTube advertising formats that you can choose from, such as:

1. Display ads
2. Advertisements with overlay
3. Trueview ads
4. Video ads that are not skippable
5. Bumper ads

2. Know your target audience

You need to identify the people you are targeting if you want your ads to perform well. How do you know who is in your target audience? Consider who is most likely to be interested in your business.

Information such as:

1. Age
2. Gender
3. Occupation
4. Income
5. Hobbies
6. Interests
7. More

Knowing the essential information about your audience will allow you to target them more effectively and identify who they are.

3. Your ads should be compelling

You want to make engaging ads on YouTube if you plan to advertise. Your goal is to get users to keep watching your ads, and then click to learn more. The length of your ad and whether it is a video or graphic will affect how long it is.

An overlay ad can be described as a graphic. A bumper ad, however, is a short video advertisement. The Trueview ad has more content, so a bumper is better. First, choose an ad format.

Knowing your ad type will help you determine the content you can create. Think about how to make your ad engaging and exciting for your audience. These are just a few of the ways that you can make your ads stand out.

1. Bright colors will grab the attention of your audience.
2. Your ad should tell a story
3. Use surprise to your advantage
4. Appeal to your audience with emotion
5. More

Track your YouTube Ad benchmarks now

It’s time for you to begin tracking YouTube performance metrics. Kobe Digital can help if your business is too busy to track and manage your YouTube ad benchmarks. Our team includes experts who can help you create engaging YouTube ads that will engage your audience and drive results.

Contact us online to get started driving results with YouTube ads. Or call us today to speak to a strategist.