Ultimate Guide To Building A Portfolio Website


6 min remaining

Do you want to be a leading digital creative in your chosen field? Portfolio websites are a great way for you to show off your talents and accomplishments. This article will show you how to create a portfolio website.

While we often talk about the importance of branding for businesses, what about personal branding?

Personal branding refers to the creation of a brand identity that identifies a person or company. Marketing is not enough; personal branding is about being your marketer.

A website is a great way to promote yourself online. A portfolio website is a great way to showcase your work.

This article will discuss the importance of a portfolio site, what it should include, and how to create one.

How can you invest in your brand? To get started, hire a branding agency.

What is a Portfolio website?

When you apply for a job, you should bring a cover letter or resume.

A portfolio website is like a resume for creatives.

Portfolio websites are a great way to show off your design work. These are available for web designers, photographers, artists, and even web designers.

You often need to be a spokesperson for yourself when you offer creative services. Portfolio websites make this easy.

How Do Portfolio Websites Help Your Brand?

Portfolio websites are a professional way of showcasing your work. They also have many other benefits for personal branding.

  • Portfolio websites offer flexibility beyond traditional resume forms.
  • Your online visibility will increase if you have a portfolio website.
  • A portfolio website can make a lasting impression on future clients and employers.

Portfolio websites are a great way to help content creators. But how do you create one?

This article will help you get started.

How to build a portfolio website:

  1.  Select Your Website Builder
  2.  Register Your Domain
  3.  Select a Design That Reflects Your Personality
  4.  What is Your Portfolio’s Goal
  5.  Highlight Your Best Work
  6.  Make a strong call to action

1. Select Your Website Builder

You must first think about the things you want to show off on your portfolio website.

You will want to show different images, packages, and other information if you are a wedding photographer. This knowledge will assist you in choosing a website builder.

You have two options: Hire a web developer or create a portfolio site yourself.

Website builders such as Squarespace or WordPress offer templates to make it simple to show your work.

You can explore different options to find the right website builder for you.

2. Register your domain

Domain names are the online location of your website. They should include a name (think Facebook), and an extension (like.com), and point to an IP address specific to the site you’re building.

This information is important. You need to register and purchase a domain that will connect directly to your computer.

For example, Mia Brabham, an author and self-proclaimed creative, uses https://www.bymiabrabham.com for her website.       

Her full name is used in her website domain to give her brand recognition and familiarity with her audience.

Register your domain name to create a portfolio website.

3. Select a design that reflects your personality

Your website is a portal for potential clients. They want to get to know you.

Your website should include an About section as well as other information that reflects your personality.

You can show your clients the impression you desire with color and typography.

Brabham’s portfolio site showcases her past experiences, articles, and social media accounts.

It also avoids clutter and distractions by using a clean color scheme and photographic style.

Your portfolio website is a great way to showcase who you are and what your work is.

4. Consider the Goal of Your Portfolio

Your portfolio website has very few chances to show your audience who you are.

Consider what you want to accomplish with your portfolio website’s goals.

You can attract new customers by showing examples of your work and recommending past clients. Also, use the target language to get them to interact with your products.

You don’t need a website to display your creativity.

5. Highlight your best work

Your portfolio website doesn’t have to include all your work – only the best.

You can choose the work you are most proud of and show your experience.

Kevin Morales is a freelance graphic designer with a photography section on his website.

Although photography isn’t his main area of expertise, he can showcase a talent that could be a valuable addition to potential employers.

It is a good idea for each portfolio item to include a description of the project. This will give site visitors a deeper understanding of the final result. This extra context can help customers sell.

6. Make a strong call to action

Many portfolio websites include a section with contact information, similar to the one in the footer.

This is another opportunity to be creative and stand out.

Morales has a separate website for contact information and a simple CTA.

Encourage potential partners with your creativity.

A Portfolio Website can benefit your brand

It can be hard to communicate your experience and services. However, a portfolio website will help you showcase your creativity to potential employers and clients.

How do you build a portfolio website? These six steps are the foundation of a portfolio website.

Choose a website designer and register a domain that is personal to you. Select a design that best reflects your goals and identifies you. Then, choose the work that makes you stand out among the rest. Finally, leave visitors with a call to action.

Your email will fill up quickly with leads if you do it well.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.