Social media is a common tool for small businesses to increase brand awareness and convert more customers. Businesses will use a variety of tools and platforms to develop their social media strategies. When developing their social strategies, businesses should take into account the latest social media topics as well as operational requirements.

Small businesses believe that is the best channel to reach their goals.

Social media is a great way for small businesses to reach consumers in real life. Social media is used by nearly 4 billion people, with users having doubled in 2015

Social media allows small businesses to connect with a global audience. Small businesses can reach the right audience with the help of a marketing agency in New York. With unique and compelling content, some companies even become viral on social media platforms.

These opportunities offer small businesses the chance to be competitive with larger brands.

Social media marketing trends change constantly, so small businesses need to plan strategically how they will allocate their resources and time around different platforms to stay on top of the latest developments.

Our findings

• 81% of small businesses (81%) intend to invest in social networking in 2021. This highlights the importance and value of social media marketing.

• Small businesses make at least one post per week on social media accounts (74%) which encourages a consistent and active posting schedule.

• Facebook is the most used social media platform for small businesses, with more than three-quarters (78%) using it.

• TikTok is only used by 14% of small businesses, despite its ability to reach large audiences.

• 48 percent of small businesses plan to increase their YouTube usage in 2021. This is due to increased use by key demographics.

• Small businesses (30%) consider that engagement metrics are the most important measure for success on social media, despite not being able to directly influence revenue changes.

• Small businesses only 31% use software to manage social media activities, even though it saves time and money.

Almost All Small Businesses Invest In Social Media

Small business marketing strategies include social media.

81% of small businesses (81%) plan to invest in social networks in 2021.

Social media profiles that are active can increase brand awareness and customer engagement. They also help to increase conversions.

Jo Barmes is the founder of Your Lifestyle Businesses blog. She works to empower entrepreneurs to grow their businesses. Barnes suggests engaging in social media to build a relationship with customers that is values-based.

Barnes stated that people are more than just interested in the most expensive product. They want to know about the brand’s values. Social media allows brands to target audiences whose values align with those of their brand.

“Social media allows brands to target a specific audience with the right values.”

Many small businesses use social media to make meaningful connections with their target market.

Many small businesses engage with followers at least weekly

Social media users tend to interact with their followers at least once per week to keep their social media presence active.

Small businesses account for three-quarters (74%) of all users on social media at least once per week.

Social media platforms should be updated regularly with new content to keep customers informed about business opportunities and draw in new customers.

Kevin Mercier is the founder of the travel blog, kevmrc.com. He uses social media to promote his business. Mercier believes that customers need to be kept informed by Mercier’s social media posts, but cautions against posting too often.

Mercier stated that it is important to post on a blog or business’s social media accounts regularly. Too much can lead to disinterest, while too often can overwhelm viewers and cause a decrease in engagement.

Mercier suggests posting to Facebook or Instagram once per day, or both, for maximum engagement.

Small businesses interact with their followers weekly to engage them in their brand.

Active companies expect to see an increase in revenue

Small businesses that maintain a strong social media presence are more likely to increase their revenue.

COVID has made revenue generation difficult, but 56% of companies who engage with social media at a minimum once per week expect revenue growth in 2021.

Social media marketing companies in Phoenix were a valuable tool to connect with customers during the COVID-19 pandemic.

Businesses needed to be able to adapt to virtual selling environments to maintain increased revenues during lockdowns and other brick-and-mortar closings.

Social media is a great way to increase revenue for small businesses.

Facebook is the most popular platform for small businesses

Facebook is the most popular social media platform for small businesses.

Facebook is the most used social media platform for small businesses at 78%.

Facebook continues to outperform other popular apps like Instagram (52%) and YouTube (50%), for small-business marketing.

While Steve James is a freelance marketing consultant who also emphasizes the local reach of Facebook marketing.

James stated that “Real people have discovered to use Facebook in many other ways: groups of residents, hobby groups and political commentary.” “The more you can access as locals, the more you will reach people where they live.”

Because it allows small businesses to reach niche markets directly, marketers stay active on Facebook.

Facebook Offers the Widest Reach

Because Facebook effectively assists small businesses in achieving their business goals, Facebook is still a popular choice.

At the moment, 25% of small business owners value reaching a large audience more than all other benefits. This is higher than any other reason to use social media.

Facebook is the most used social media platform, a title it has held for many years. This makes it the ideal place to reach wide audiences.

Miles Beckler is a consultant and entrepreneur who affirms that Facebook has become the most used social media platform for marketing because it allows marketers to reach a wider audience.

Beckler stated, “It’s in your best interest as a small business owner to reach as many people as possible.” Facebook has the highest potential for impressions and engagements.

“Facebook is the best platform for impressions and engagements.”

Facebook marketing is still the most popular platform for reaching niches that are more representative of your target audience.

TikTok Still Has Not Gained Traction with Small Businesses

TikTok has seen a surge in popularity, particularly among younger generations since its 2016 launch. The platform has been less popular with small business marketers than it was among young users.

Only 14% of small businesses currently use TikTok.

TikTok is a relatively new social media platform. However, it already has more than 1 billion users.

Although TikTok is gaining popularity among consumers, small businesses are still hesitant about using the app.

Robin Barendsen is a marketing specialist at debt factoring firm Factris BV and believes that TikTok can reach large numbers of consumers in certain markets.

Barendsen stated that TikTok could be a great resource for businesses with the right business. It’s easy to reach a large audience because it’s so well-known.

For the right business, TikTok could be a goldmine.”

Barendsen reminds businesses, however, that TikTok is more popular among younger people. These people may not have as much disposable income so higher engagement rates might not result in a high number of conversions.

Marketing on TikTok is not a popular option for small businesses.

Companies plan to increase YouTube activity in 2021

Although small businesses are reluctant to use TikTok for video marketing, many plans on investing more in YouTube activities in 2021.

Nearly half (48%) of small businesses plan to increase their YouTube activities in the coming year.

Engaging video content on YouTube allows small businesses to reach a wide audience. This is likely to be a driver for increased usage.

YouTube is also beginning to be popular with older generations such as Generation X, Baby Boomers, and others.

These are the most difficult generations to reach via social media. These generations are considered to be the major growth groups on YouTube, which makes them attractive to marketers. This is because they have more disposable income than their younger counterparts.

John Stevenson, a marketing specialist from My Gre Exam preparation recommends YouTube to brands looking to market themselves.

Stevenson stated that YouTube is the new television. The platform generates large amounts of revenue, making it financially viable and sustainable in the event of a pandemic.

YouTube is the new TV.

In 2021, consumers can expect more video content from small-sized businesses on YouTube.

Metrics that measure audience engagement are important for small businesses

Small businesses measure their social media marketing success primarily through audience engagement metrics like likes, comments, or shares.

Engagement metrics are the most common method to track success in social media. They are used by around a third (30%) of small businesses.

Companies can use engagement metrics to determine how many people are interested in their content. This data can provide valuable insights into the effectiveness of certain campaigns.

Experts argue that engagement metrics may not be the most important. Meg Marrs, the creator of the K9 Of Mine dog training platform, believes that small businesses should focus more on their bottom line when choosing which metrics to concentrate on.

Marrs stated that “there are many vanity metrics out there.” When it comes down to it, the most important metrics you should track are traffic, revenue, and drive conversions. All other metrics are just static.”

When it comes down to the matter, the most important metrics you should track are traffic, revenue, and drive conversions. All other metrics are just static.

Marrs advises small businesses not to focus on engagement metrics but on revenue to determine if social media marketing efforts convert customers.

Small businesses will look to engagement metrics as a way to measure the success of their social media activities.

Social Media Software is Rare for Small Businesses

Despite the popularity of social media among small businesses, it is not common for companies to use software to manage their activities.

31 percent of small businesses use Hootsuite social media management software to support social media activities.

Social media management software allows companies to manage, analyze and interpret social media engagement across multiple accounts.

Jenson Heaton is the founder of the travel blog Nomadic Inscriptions and uses Hootsuite for scheduling and managing activity across social media platforms.

“I love Hootsuite. Heaton stated, “I swear by it.” “Any company should use [social media management software] whenever posting to social media platforms becomes too time-consuming.”

Heaton promises small businesses that social media management software will help them manage their time.

Social Media Topics Help Small Business Strategy

Social media trends and topics are used by small businesses to guide their Las Vegas digital marketing agency strategies. digital agencies in Los Angeles can help with this step.

Almost all small businesses invest in social media. These trends will be the basis for how companies allocate resources.       

• Small businesses tend to keep a regular posting schedule and interact with their followers at least once a week.

• Facebook is the most used social media platform for small business marketing.

• Although TikTok is not widely used by small businesses, it could prove to be a useful platform for targeting younger customers.

• YouTube’s popularity means that YouTube is more popular than any other platform. This makes it easier for companies to invest in YouTube.

• When assessing social media success, small businesses are most interested in engagement metrics.

• Small businesses rarely use social media management software for posts and analysis.

Social media strategy and activity for small businesses will have an impact on larger social media topics.