12/05/2022

6 Real Successful Pipeline Strategies For Better Lead Results

Insights

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Do you want to find more strategies for generating pipelines that will increase closed sales? You are in the right place. These are six proven methods that business professionals have had success with. You’ll see a rise in conversions if you implement any of these methods.

What amount of pipeline do you need for your sales team to close the deals that they want?

This is a question that many sales leaders struggle to answer.

It’s never been easier to generate a pipeline. This means that you can spend more time with qualified prospects and convert them into pipelines faster.

These strategies will allow you to maximize your prospecting and generate more qualified leads for the business.

Strategy #1: Prospect Early and Often

Prospecting early and often is the best strategy for building a pipeline.

Your sales reps must reach out to potential customers immediately after they spot a need.

If you are having trouble achieving your goals, don’t wait. It’s often too late.

Strategy #2: Qualify Leads Quickly

If you waste time on unqualified leads, it will not be possible to generate a pipeline. It is important to quickly qualify leads.

To determine if a lead is worth your time, use a scoring system or a qualifying questionnaire. Move on if they aren’t.

Strategy #3: Complete Your Engagement Sequence ASAP

You want to build a pipeline. Make sure that your sales reps complete the engagement process as quickly as possible.

All phone and email conversations are included. They have a better chance of converting prospects into customers if they spend more time with them.

Strategy #4: Use social selling to qualify leads

Social selling is a great way of qualifying leads.

Your sales reps can use social media platforms such as LinkedIn to identify potential customers and decide if they are worth following.

This allows you to focus on the most qualified leads and creates more pipelines.

Strategy #5: Nurture leads to Opportunities

Some pipeline is not created from new leads. Others can be developed by nurturing existing leads.

Your sales reps can quickly identify qualified buyers by creating a lead nurturing plan.

This strategy can also be used to increase the pipeline of existing leads.

Strategy #6: Keep a Clean Pipeline At All Times

Maintaining a clean pipeline is the best strategy for building a pipeline. This ensures your reps focus on qualified opportunities and close deals more quickly.

You must ensure that you are always in touch with prospects and nurturing them through the sales funnel.

Every player should have a solid strategy for their pipeline as we move into the third quarter.

A strong sales funnel is essential for any organization to succeed and thrive. Vantage Point data shows that 72 percent of sales managers meet at least once per month with their sales associates to review their pipeline.

However, 63% believe that their organizations do a poor job managing their sales pipelines. This is an indication of the potential for improvement.

The world is digitally connected and all organizations can be managed remotely. However, the sales and marketing departments speak the language of business: data. They are data-driven today more than ever.

A sales pipeline is valuable because it allows you to track where prospects are at each stage of the sales cycle.

It displays how many salespeople will close deals in a given week or month and their chances of reaching their sales quota.

To move more prospects from one stage of your sales funnel, you can improve it. A better pipeline will bring you the greatest benefit: revenue growth

A Harvard Business Review study found that organizations that followed a formal sales process increased revenue 18% faster than those that didn’t.

The 28% increase in income for companies that have three distinct pipeline strategies was also attributed to these companies.

B2B companies can have better sales pipelines.

  • You can reduce your sales worries by moving your sales process forward.
  • Future business outcomes can be calculated
  • Analyze and identify sales strategies for your company.
  • Manage and deploy your resources to close sales or service them.
  • Check out your fiscal results for the current year.
  • Calculate how much time and effort it will take to reach your goals.

7 Sales Pipeline Management & Improvement Recommendations

Keep track of your follow-ups: Research shows that closing a sale takes eight calls. Buyers have more options now than ever, thanks to technology and the availability of mediums.

Keep your customers informed about the features and benefits of your product. A calendar should include a list of prospects along with dates for their initial calls and follow-ups.

Most salespeople quit after receiving passive responses to their first two calls. It’s not easy to follow up.

This is the third most difficult task your sales team must complete. A calendar can be used to remind you to follow up on a particular client.

Automating the process will allow you to be more precise in this section.

Concentrate on high-value leads. Before approaching a lead, know its value.

Focus your efforts on high-value, sales-ready prospects and avoid anything that might hinder your company’s success.

You should remove any leads that have become inactive from your list. A lead who expresses complete disinterest in your items is considered dead. It can be difficult to let go of something you have put so much effort into.

Don’t worry, these leads won’t go to the next stage in your sales process nor contribute to your revenue.

Learn how to recognize and assess leads. You won’t waste your time following up on leads that don’t make sense.

You need to be aware of your pipeline metrics. The sales environment is highly volatile. It is always changing.

It is therefore important to keep an eye on sales indicators.

  • The number of transactions currently in progress
  • The average deal size in your pipeline
  • The average number you win daily in terms of deal wins
  • The average time is taken for a contract closing.

These indicators will help you ensure that your sales pipeline is being reviewed weekly.

Your sales pipeline must be improved and refreshed. You must ensure that your pipeline is up-to-date with all lead details to avoid this.

Continue adding leads and removing those that are not active. Keep the status of each lead up to date at every stage.

Data insights can help you reduce your sales cycle. For B2B companies the sales cycle is an inexorable process. CSO Insights states that 27% of sales reps find a long sales cycle to be a barrier to their sales effectiveness.

Prospects are indeed more likely to switch their minds and find a solution that addresses their problems if their sales cycle is longer.

You can combine tech intelligence and high-value intention signals to shorten your sales cycle. This will allow you to get the right pulse of your prospects and give them exactly what they need. This can also help you to strengthen your sales funnel.

Account-based marketing: You can’t use one strategy for all prospects in your pipeline. It can be very frustrating.

You should tailor your approach to suit the intent, inclination, and technology of your prospects.

This will help you complete the transaction as quickly and efficiently as possible. Account-Based Marketing is a great way to keep leads flowing through your pipelines.

The sales pipeline is crucial to any company’s success. A strong sales pipeline management can help you avoid losing high-value clients. These tips will help you maintain a healthy sales funnel and generate lots of revenue.

4 Keys to Boost Pipeline Generation from Sales Development

1. SDR roles can be specialized to narrow the scope.

The ability to specialize in the SDR job architecture increases overall productivity and allows for flexible resource allocation to deploy SDRs to a targeted audience to address pipeline coverage gaps.

SDRs gain greater knowledge by focusing on one area of the sales process, an industry vertical or account type. This results in more successful prospecting.

SDRs are trained to prioritize prospect accounts that have larger deal sizes, higher chances of closing, quicker sales cycles, or targets that are strategically important to the company. They also need to be able to connect with prospects using a tiered-coverage system based on the ideal customer profile of the organization (ICP).

Based on the way leads are generated and accounts targeted within a market segment, SDRs can be divided into one of three types: Inbound, Market Development, or Target Account.

Market factors such as market maturity, and size of the Gartner pollof technology buyers, 93 percent of sales teams said that this technology had a significant or very large influence on their business.

With a well-designed sales interaction plan, SDR ramp times can be reduced and productivity increased.

The SDRs can use the playbook to help them execute touch patterns. These are messages that are sent over multiple channels over some time.

The prospecting process guidance on how to send messaging and which touch patterns to use makes it easier to make SDR decisions.

No matter what channel you use, messaging guidance can be provided at any stage of the touch pattern. SDR teams of the best caliber adapt touch patterns to meet the needs of prospects at their lead source and purchase stages.

Advanced teams must consider buyer sentiment, call outcomes, and conversion rates when optimizing touch patterns.

4. Conversation Intelligence can increase manager impact

SDRs can use the first three levers to initiate more conversations. Conversation intelligence converts those discussions into opportunities and allows managers to maximize the effectiveness of their call coaching.

Each month, SDRs need four to six hours of one on one coaching. Managers can scale their impact by using conversation intelligence technology. This technology identifies the behaviors to coach based upon outcomes, rather than manager hunch.

Coaching discussions focus on high-impact behaviors. SDRs may receive personalized coaching that is based on the information gathered by their supervisors and the data.

A team of 50 SDRs was divided into five managers after adopting conversation intelligence. This resulted in SDR appointment booking rates being increased five-fold, making them one of the most cost-effective channels for generating pipelines, according to a Gartner study.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.