It is now common to monitor the effectiveness and popularity of influencer marketing campaigns. This new marketing method has been used by many businesses, from small to large corporations.
But does this new marketing approach impact your sales?
Recent studies found that 94% of marketers worldwide believe that influencer marketing campaigns can be very effective.
How does influencer marketing work?
We need to consider the perspectives of professional marketers when we ask the question: How can influencer marketing campaign ideas be effective?
There are several things you need to know about influencers to make influencer marketing campaigns work for your brand. The project owners need to do extensive research on the influencers that will be helpful for their marketing campaigns.
Using certain platforms and tactics can also be very useful.
Linkedin, a professional social network, is well-known and widely recognized. It connects professionals from all backgrounds and is a great place for finding experts to hire.
Linkedin is a great tool for creating influencer marketing strategies. Linkedin Influencers will help you find the right marketing service in Phoenix for your company.
What should you look for in influencer marketing campaigns?
These are some of the key points to consider when deciding on influencer marketing campaign ideas.
Demographics
An influencer marketing campaign should target the same age group to ensure success.
We cannot expect to succeed in influencer marketing campaigns if you design a product for the elderly and hire a celebrity among teens.
Expertise
The expertise of the influencer is important to be considered along with the demographics of buyers. This is because the expertise of the influencer should be the focus of your marketing campaign.
Double-check to make sure the area or subject of the influencer is in line with your business goals.
Notoriety
When choosing the influencer to work alongside, ensure that you verify their positive public recognition.
A marketer who is an influencer can become very well-known with many followers. You should always verify that the recognition received by your brand is positive.
Before you choose an influencer to promote your campaign, consider their reach. You may think that a marketer has enough followers to spread your brand’s message.
It is not always easy. It is important to ensure that the influencer engages your target audience and communicates the message to your customers.
Examples Of Effective Influencer Marketing Campaigns
We know that you care deeply about your business and don’t want to make mistakes when it comes to marketing campaigns. We have collected some examples of successful influencer marketing campaigns for you to inspire.
Here are 10 examples of influencer marketing campaigns that have been successful:
- Fiji Water – Weworewhat
- Stride Gum – Mad Intense Gum
- Audio – YouGottaHearThis
- Diageo
- Subaru MeetAnOwner
- Sperry Boat Shoes on Instagram
- Kaikatsu Club – NETCafe VR
- Old Navy – BGCA
- Nut Juice – Instagram Posts
- Loeffler Randall – LR Ambassadors
1. Fiji Water
Fiji, a well-known bottled water brand, is an example of how powerful influencer campaigns can prove to be.
The marketing campaign began with Danielle Bernstein’s Instagram account, we wore what. BodyWoreWhat was born after Bernstein accepted to be part of Fiji’s marketing campaign.
This campaign features Danielle Bernstein, Eric Johnson, and a personal trainer. They offer training videos and then encourage people to drink from Fiji water bottles to hydrate.
The message is also sent to the audience to remind them that Fiji water is better for their health and to hydrate.
2. Stride Gum
Stride Gum needed to launch its new gum. They partnered with W + K London and launched their Snapchat Mad Intense Gum campaign.
The campaign was also attended by DJ Khaled, the King of Snapchat. He took part in one of his Snapchat Takeovers, where he shared a fun-filled day with his followers and promoted Mad Intense Gum indirectly.
3. Audible
Audible, an Amazon company, sells a monthly membership for podcasts and audiobooks. Audible’s marketing team often works with celebrities and influencers to launch marketing campaigns.
Audible has partnered with Jesse Driftwood, a photographer who has less than 100.000 Instagram followers.
His followers were extremely loyal and engaged, so the marketing team decided to work alongside him.
He posted a picture of himself listening to audiobooks from Audible and used the hashtag #YouGottaHearThis.
His simple suggestion is more powerful than any advertising campaign that has cost millions of dollars, according to the marketing team. It is like getting honest advice from a friend.
4. Diageo
Diageo is a brand of whiskey that many people have been familiar with, such as Oban and Lagavulin. These brands are owned by Diageo, their parent company.
Diageo partnered with Nick Offerman, an influencer who appeared in Parks and Recreation’s yule log video.
The 44-minute video quickly became a viral hit and shows Nick Offerman sitting in front of a fireplace, sipping his beverage.
This campaign won the Shorty Award for best influencer marketing in NYC campaign.
5. Subaru
Subaru has partnered with David Graham, who has more than 5 million YouTube subscribers. The marketing team seems to have realized that emotions are more important than numbers in this campaign.
They used David Graham, an influencer to promote their car. In his video, he and his friends jump from a 500-foot high cliff after sliding on a slip.
The video has been seen by millions of people and is considered to have achieved more success than any TV commercial that describes how safe the car is or what new features it offers. People no longer watch such ads and prefer to use social media instead.
6. Sperry
Sperry is a boat shoe brand. Sperry’s marketing team realized in 2016 that Instagram had many micro-influencers who shared high-quality photos of the brand.
They reached out and offered to sponsor the post. More than 100 Instagram micro-influencers have been posting authentic and engaging content for Sperry.
The brand’s relationship with micro-influencers has helped it grow its sales and has made it a preferred brand for boat shoes.
7. Kaikatsu Club
The expertise of influencers in Asia may differ from that of the west. You may be surprised that this campaign is for a cafe chain. Kaikatsu Club, a cafe chain, recently introduced a virtual reality feature to its branches.
They can meet up while they eat or drink and play virtual games.
To help with their marketing campaigns, the company collaborated with Enakorin, a TV celebrity. She is well-known for her work in video games, so it was an ideal match to be their influencer marketing specialist.
The campaign was a success because of her appearances on social media and television.
8. Old Navy
Old Navy has been working with influencers and fashion bloggers to promote its products for many years.
The marketing team decided to collaborate with Alex Rodriguez, a New York Yankee retired. Rodriguez raised funds for the BGCA, namely the Boys and Girls Club of America.
Old Navy was able to raise 1 million dollars thanks to his promotion on Black Friday.
9. Naked Juice
Naked Juice is a brand of bottled smoothies that targets customers who also care about beauty, healthy living, and fashion.
This is why Kate La Vie, a lifestyle blogger and influencer, was brought into the marketing team.
She posts photos of fashionable outfits and beauty products where Naked Juice bottles are professionally placed.
10. Loeffler Randall
Loeffler Randall is an accessory and footwear company. Since the company has been associated with many bloggers and micro-influencers for a while, it is very popular.
They created a group called LR Ambassadors, which includes creative women who are ‘cool girls doing cool stuff.
Since its first influencer marketing campaign, the company has seen great success.
Are you inspired by these powerful influencer marketing campaigns but don’t know how to do it for your brand? Well, you can check our list of best influencer marketing agencies in Miami with great case studies.
