11/03/2022

Prime Examples Of Follow-Up Email Subject Lines

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These are our top picks for follow-up email subject lines that have been proven to have higher open rates than any other industry. You can modify many of these to suit your brand’s personality or style.

Many salesmen hesitate to send follow-up emails because they don’t want to appear inept or overbearing.

48% of salespeople never follow up and 44% give up after their first attempt.

Salesmen who don’t follow up with clients will be left behind. Before 80 percent of clients say yes, it takes at least four follow-up efforts. These numbers show that your follow-up email campaign should be part of your overall outreach strategy. Below are some examples of follow-up email subject lines and other facts.

It is quite common for prospects to ignore your first two attempts to contact them. Email users average 120 emails per day. It’s easy to forget some important communications.

According to statistics, salespeople who follow up on their customers will be rewarded.

How can they ensure that their message gets heard and is acted on? It’s not easy to grab attention when you have over 100 messages.

Here is where you will find the subject line for an email. The subject line is crucial for your follow-up efforts. The subject line is the most important factor in many cases. It affects 47 percent of recipients’ decision to open or reject an email.

We’ll use proven methods to ensure your subject line stands out among the crowd and is open.

An email subject line formula for follow-up correspondence

More than 85% of recipients open emails with compelling subject lines. It’s impressive when you consider the average email open rate of 12-25 percent. This guide will help you if you have ever struggled with creating a catchy subject line for your follow-up email.

Personalize it!

Salesmen know that emails must be tailored to the needs of their customers.

Generic emails convert six times faster than personalized ones.

The same rules apply to subject lines. Many popular subject lines include the name of the reader, as shown in the below example.

It is possible to include the date of the meeting? This could be used to remind the reader of when you last spoke with them.

A personalized subject line, which is written specifically for the receiver, makes it seem that this email was written especially for them. It’s a way to convince them that they are special among a sea of follow-up email subject lines.

Make A Difference

Successful salespeople recognize the importance of providing value to customers before closing deals.

Take a look at the promise that this subject line makes for the reader.

You may also reference unanswered questions from a recent meeting or a related blog post that you feel will help them. This material should be tailored to meet the needs of a specific audience.

Shorten the length of your statement

While there are exceptions to this rule, the general rule is that you should keep your subject lines as short as possible. Our research on email subject lines revealed that the best open rates can be found between the first and fifth sentences of a subject line.

Subject lines that are too long risk losing attention in less than one second.

Many readers access their inboxes via mobile devices. Subject lines on these devices are less likely to be cut due to the length restrictions. For example, follow-up email subject lines should include the most important information if the text is longer than 10 words.

Organize your Flow

63% of potential customers won’t make a purchase decision for more than three months. 20% would wait longer than one year.

This means that you should be ready for a long process and prepare your subject lines accordingly. After a two-month break, for example, you would not send a follow-up email with the subject “Thanks for our meeting eighteen weeks ago” instead.

To craft your subject lines, you can use the tempo of the next series. You can communicate with customers with the right tone, urgency, value, and frequency. You can streamline and personalize this process by using Yesware.

Our sales follow-up statistics analysis revealed that six contacts over three weeks are the most effective.

A general follow-up

This is your name or company name so that I will remind you. Alternate Formality!

You can also choose to relax: NAME>

Hello. This is just a quick hello. Here are some examples of subjects you might use to communicate with people you have interacted with previously. They are professional and warm and show you care about the receiver.

A Simple Followup (With Some Intrigue).

You may remember that I was once the.

Another way to say it is: Hi there, my Name Is This one is short and precise. To draw readers in, both an interesting topic and a call to memory are important. Emails with both of these elements will be more likely to get opened.

Make yourself noticeable

Greetings, Thank you for your consideration. My email may not have been received.

Another option is ‘NAME’. Did you miss this?

Who wouldn’t want a vital email to get lost in the sea of promotional and junk messages? These subject lines are powerful because they let the recipient know that you may have forgotten their earlier email.

The reader will be more inclined to open the follow-up if this is the case. This subject line, which may be a good way to make someone feel forgotten or make them feel more pressure to engage again, is because no one likes to make another person feel neglected.

Enter a Date and Time

Is there a free option? At available?

You can also call DATE directly. 20 minutes? It’s been quite a while.

This subject line is direct and to the point. It includes a request for a meeting time. The sender wants the recipient to check their calendar according to their will. The subject line allows them to easily answer “yes” if they are available. They should be able to come up with a time that suits them. If they can’t, you might ask them.

Give back

The new plan for ‘COMPANY’ is called ‘DEPARTMENT’.

Here are the first steps towards solving the PROBLEM.” These are the details. I kept my side of the bargain. Surprised, I found this on a social networking platform. A subject line that emphasizes value is a good idea. There are many ways to arrange them if you haven’t seen one another in a while. They can be customized to suit the recipient’s needs and personality.

Mention a connection you two have

I was inspired by ‘MUTUAL AQUISITION’ to write you. MUTUAL ACQUAINTANCE was the one I spoke to, so I thought it would be a good idea to get in touch. It may be helpful to send an email to someone with whom you share a common interest to get your message noticed. It’s okay to mention someone’s name if you are honest. Referring to someone might generate an enthusiastic response.

Who makes the decisions?

Do you know of anyone else who can help me with this?

Or, could you ask me to stop all communication?

If you don’t get an answer, it could be that you are contacting the wrong person. You may need to contact someone with a different job title.

Asking for names in the subject of an email may help you identify the decision-makers. If you offer the receiver an “out” or give them the opportunity, you may be able to get the right person.

Best Practices

These are some best practices for writing follow-up subject lines. They also apply to cold email. These methods will help you get more replies from customers.

1. Avoid Click-Bait Marketing

Avoid using subject lines that are too corny or attempt to trick the recipient into opening your email by making an irrelevant reference. Clickbait is one way to send your email to the spam folder. It’s important to remember the contents of your email when writing a subject line.

2. To do A/B testing

Open rates might be lower than you would like. A/B testing is a great email marketing strategy to help get to the root of any ineffective responses to your emails.

You can test two different subject lines to see which performs best by using A/B testing. This information will allow you to create email campaigns that are successful and can be used again and again by your customers. This is an amazing resource.

3. These are some of the possible approaches to A/B testing:

Ending on a cliffhanger can create suspense. A subject line that intrigues readers can create an appealing first impression. A few lines of text could be used like ” “Are you in?” Or ” “What do you think?” You must ensure that the subject line of your email matches the content.

You can get someone’s attention by making a case. Some salespeople have had success asking for assistance. “Hi, ‘NAME’, can you help me reach the ‘DECISION MAKER? This might be a good way to find the right person to contact. It is harder for people to ignore an appeal for help than a broad outreach.

You should address their actions. As a last resort, you might try using the subject line in your email to address the behavior of the receiver such as “Hey!” You’re not opening my email. “Is there something wrong?” You ask. This may not work for the first email in the series. However, it might work later if you have more information.

4. It can be described as relaxed (but not too casual).

You may mistake a too-formal subject line for spam. You can be more casual in your subject line by using some of the strategies mentioned above.

It’s easy to add a personal touch and increase response rates by using the recipient’s name or mentioning something that they said in a previous meeting. It’s possible to appear spammy if you use all capital letters in your subject lines. Therefore, it is best to use lowercase letters after each word.

You will have a slew of sales tips from the top business people. This is the ultimate toolkit for sales professionals and their teams.

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Because 56% of emails are opened on mobile devices, long subject lines can be cut. It is best to limit your subject lines to six to ten words, but it is okay to use fewer than five. (mailshake.com)

5. Is there any additional information on my job application?

When to use it: This subject line can be used to send a follow-up email to find out if a recruiter has replied to your job application.

It’s great because the receiver will quickly know that you are a job seeker who is looking for updates on a specific interview. If you include the job title in your email, it will be easy for them to identify you.

Return to the top of this page.

Is there anything you would prefer I do?

When to use it: Use this subject line to determine if it is time to part ways.

It’s great because your receiver controls all communications. They can opt-out at any moment, so this subject line is a good idea. This also shows that you were not trying to be annoying, but attempting to help.

If they don’t respond, you can remove them from your email address. Even if they do not reply, you should stop sending them correspondence.

There is a better way to risk your reputation as a sender than sending spam emails and risking your reputation.

Follow-Up Email Subject Lines: 5 Steps for Getting Them Right

Here are some tips for creating better subject lines for follow-up emails:

1. In your subject line for follow-up emails, be as conversational and casual as possible

Over eighty-five percent of consumers check their email on their mobile devices.

Your subject lines should be a manageable length, or your receivers might need help understanding what you are trying to convey.

Your subject line should contain six to ten words maximum.

Avoid confusing language for your intended audience. Remember that subject lines should be friendly yet concise, engaging, and informative.

2. Personalize your follow-up emails’ subject lines

This is a sign that you have done your research and are not just sending an email to everyone.

This will increase the likelihood that your email is opened by the recipient. Research has shown that personalized subject lines can increase open rates by 37%. It can be time-consuming and difficult to create a personalized subject line for each recipient.

Email marketing tools make it easy to personalize your follow-up email subject lines. This tool can automatically personalize the email based on the preferences of the recipient.

  • Name.
  • The business name.
  • Friendships and acquaintances.
  • Industry.
  • Interessiveness that goes beyond the normal

3. Do not make an emotional case for your point of view

A receiver might not respond even after multiple attempts.

This doesn’t mean you should use it as an excuse for writing aggressive subject lines in your follow-up emails.

This is why it’s important to avoid using subject lines like “Can you get a reply to this email?” You don’t want your email to appear like they are doing you favors by opening it. You may find that emails can lead to mutually beneficial relationships. Make sure your subject lines reflect your confident personality.

4. In your follow-up emails, don’t use clickbait subject lines

Many unscrupulous email marketers use clickbait subject lines, which is a shame.

They deceive receivers because they tell lies that are too unbelievable to be true.

Avoid phrases like “You won’t believe …” and similar.

If you do not avoid these tactics, the recipient’s spam filter may catch your message. This could cause damage to your sender’s reputation. You’ll also damage the trust of those you are trying to connect with and reduce the chance of establishing a long-term relationship.

5. Before you send out emails, make sure your subject lines are appropriate!

You won’t be able to get it right the first time you send a second follow-up email.

It is often difficult to write a great subject line. It is usually accompanied by:

  • Create a catchy headline for your e-mail.
  • If you send it, your intended audience should receive it.
  • It is worth observing how it works.
  • It can be fixed and re-tried.

It can be a challenge for salespeople or marketers to manage multiple follow-up email subject lines.

A/B testing can be a quick and simple way to ensure that your email subject lines work. How should these experiments be conducted?

You can use the same subject line personalization tool you already use for email marketing.

Two separate batches are used to send emails with different subject lines. One batch may include emojis, but the other does not. You can then use the reporting component to determine which subject lines have the greatest impact on your audience.

Then, you can repeat the process with several follow-up subject lines until you find the best one for your marketing or sales emails.

Are there any email marketing services in Miami that you should use

Gmail-based email marketing tool for follow-up and email marketing

It is used frequently by employees at companies such as Google, Uber, LinkedIn, and social media heavyweights such as Twitter and LinkedIn. The tool could be beneficial to small business owners, solopreneurs, and marketers. This tool is also great for casual email senders.

Conclusion

The subject lines of your follow-up emails can influence whether or not someone opens them.

Use one of the follow-up email subject lines I suggested or use my advice to create your catchy headline. You can also use GMass, an email marketing tool, to personalize your subject lines and monitor their success. Modify follow-up frequency, and take necessary actions to increase recipient engagement.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.