Our goal with every client is to help them succeed. This often comes with a complete digital marketing package that includes paid advertising campaigns.

Our clients are experiencing more and greater profits through our paid advertising campaigns strategies. This isn’t something that only our agency is experiencing, as digital ad spend continues to rise around the world.

Jasmine Enberg, eMarketer.com says that “in 2019, worldwide ad spend will increase by 17.6% to $333.25 million.” This means that digital will account for approximately half of the global advertising market.

If you follow these simple tips and techniques, agencies, freelancers, and departments of companies that are interested in paid advertising, they can succeed. It all begins with three things: Research, testing, strategizing, and ultimately, it ends there.

Researching, Testing & Strategizing

We will initially use the same sentiments for clients with paid advertising campaigns that we run when we create their strategy.

Start by creating digital ads for Google Ads and Facebook Ads. We will test what works and what doesn’t with regards to certain items like copy, targeting, strategy, and imagery. We will also conduct competitor research.

This strategy allows us to adjust things that don’t work and increase budget for the things that do. Reza Askari (Project Manager, Paid Ad Specialist) states that “we are always building new ad set based on the success and failure of older ones.”

To find out what works and what doesn’t, we also try new ideas with smaller budgets. While it’s great when we nail the right thing the first time, digital marketing services in Miami online ads strategy involves more than just testing millions of ideas with smaller budgets. Although it is more work, many firms only do the minimum. However, if you are a competitive numbers geek who cares about your clients, it can be fun and rewarding. This is like going to the gym for geeks. We want steady increases in ROAS (Return On Ad Spend) instead of steady mass gains.

New Companies & Paid Ad Strategy

The ads team is responsible for helping a company build its brand and increase its awareness. AntiSocial Solutions was a client that we signed with a few months back. Their ROAS was 1.7. We’re beginning this fall with a 7.5 ROAS. This represents a 4x increase over the previous year in terms of their social media ads.

This client is in the beginning stages of their campaign strategy. Askari says, “As we dive deeper into fall, we only begin to see more insane ROAS when all the different shopping events such as Christmas are added.” “This is a brand new company that’s trying to build its brand. While it’s building awareness it’s also our job as the ads team to pay the bills.”

Three Successful Strategies for New Clients   

1. Targeting competitors’ fans. 

These people will be already invested in the services or products your client offers.

2. Support deals and offers by using the Urgency Technique (or ‘Scarcity Tactics.

Statements like “20% off your next purchase, offer expires within 24 hours!” are compelling.

Askari says that it is more beneficial to create recurring and scheduled campaigns than creating a new campaign for each offering. “Marketing platforms can calibrate over time to find ways to reach more relevant audiences. They must re-calibrate with a brand new ad set. It’s better to have an ad set scheduled, running and optimizing.

Flash Sales, which is a similar technique to the urgency technique, also performs well. Askari explains that creating all the ad sets marketers need is difficult because it requires so much coordination with clients. Although it may take months to create the right machine, once it is ready, you can just add fuel to it and it will perform.”

3. Lookalike audiences.

We create lookalike audiences using information from a client’s website visitors or social media followers. We want to find people who are most like our client. Your advertising will reach a smaller audience, which allows for greater reach.

A lookalike audience, in social terms, is:

an algorithmically-assembled group of social network members who resemble, in some way, another group of members. Marketers can target larger audiences of prospects with similar characteristics to specific customer segments, such as customers with high lifetime value or customers who have an affinity for a product or promotion. 

– High-Value Customer Acquisition on Facebook

Askari says that clients care more about open communication with their Las Vegas digital marketing agency teams than ROAS.