Launching a social media campaign for your business can be a great way to boost brand exposure, generate leads and increase conversion rates. There’s one catch. You run the risk that you will waste time and money on a useless campaign if you choose the wrong platform. According to recent statistics, more than 70% of internet users use social media. This means that choosing the wrong platform could lead to costly results.

How to Launch a Successful Business Promotion

There are many social media platforms available, so choosing the right one can be difficult. The following steps will help you make an informed decision.

Step 1 – Define Your Goals

Before you can determine the differences among the most popular social media networks, it is important to define the goals of your promotion. Are you trying to reach your target audience? Or a new market segment? Conversions are a goal. But, is it possible to increase brand awareness? Do you offer a special promotion for brand ambassadors? These questions must be answered before we can move on to the next step.

Step 2 – Audience and Industry

Not all social media platforms are created equal. The industry and target audience are important factors in choosing the right platform, especially when you’re trying to reach a new market. Before you proceed, answer the following questions.

• What is my industry? Don’t laugh Although it may seem silly, it is important to examine industry-specific habits. You can find out where professionals in your industry spend their time online if you are working with a professional B2B company. Businesses selling tangible products might choose a casual social network that focuses more on visual content than research and statistics. Your industry’s preferences will influence your choice.

• Who am I targeting? This is where analytics become more important than ever. It’s easy to identify the demographics of your target audience and determine which social networks will have the greatest impact on the success of a promotion. You can increase the effectiveness of your promotion by thinking about your audience’s needs, wants, and problems. What is your promotion’s solution?

Step 3 – Evaluating Social Media Platforms

After answering the above questions, it’s easy to choose the right social media platform to promote your business. Here are some of the most popular options.

• Facebook Facebook is the most used social media platform with over a billion active users around the world. Social Media Today recently reported that almost half of Americans consider Facebook to be a major influencer in their purchasing decisions. However, the majority of users log on to Facebook an average of five times per day. This can be a huge advantage for businesses if Facebook is your preferred network. You should remember that just because you have a large Facebook audience, it doesn’t necessarily mean that everyone will see your post. Make sure you research the best times for engagement and select the publishing schedule carefully before using Facebook to promote your business.

• Twitter has over 328 million active users. This makes Twitter unique because businesses can interact directly with customers in real-time – an opportunity that maximizes engagement. Business promotions should be concise and sweet, as posts can only be 280 characters. It can be difficult to make your business stand out among the nearly 6,000 tweets being sent each second on Twitter. You can strengthen your brand’s presence on Twitter by using simple methods. Your promotion will be more effective if it aligns with your audience’s Twitter habits, just like Facebook.

• LinkedIn LinkedIn is the most popular social network for professionals worldwide with nearly 25 million users. LinkedIn is constantly adding new features to attract top business executives around the world, such as its expanded publishing feature and recently released showcase pages. LinkedIn is a great tool for marketers as it allows them to promote their products and new job listings. LinkedIn has approximately 4 out of 5 users over 35. This means that businesses that target young people may not get the results they want on the platform.    

• Google+– Google+ is a social network that combines professional and social conversations. It has over 395 million active users, with another million joining each day. This can mean increased exposure for businesses due to the extensive network of contacts. Google+ users aged 45-54 have seen an increase in their usage over the past two years. This is a good sign for businesses that target this demographic.

• Visual Social Media YouTube, Pinterest, and Instagram have all contributed to the rise in visual content popularity over the past five years. YouTube has more than 1.5 billion users. With 800+ million active users, Instagram is the most popular visual media-sharing platform. The other platforms have another 300+ million. Visual content is a great way to get brands noticed. It grabs attention, encourages sharing, and increases engagement. While Pinterest users are predominantly women aged 25-34, YouTube appeals to a younger audience of 18-29-year olds.

Final Thoughts

It is clear that choosing the right social media platform can make your promotion successful. However, it is important to keep up-to-date with the regulations and best practices of each platform. It is important to keep up with changes to policies and follow existing rules, especially for sites like Facebook that are constantly changing. Any business that fails to follow a platform’s rules could face severe consequences, including profile deactivation. This important detail should not be overlooked. Assign a member to your team the responsibility of checking the business updates on the platform.