Did you know that Americans watch videos for five hours per day? Videos can grab the attention of your audience and encourage them to interact with you. Engaging your audience through video social media marketing is a wonderful way to reach them.
This page will cover the importance and basics of social media videos. We will also share tips and tricks on how to make engaging videos across various platforms. Contact us today to talk with a strategist about video marketing.
Videos on social networks
Customers are ten times more likely to interact using videos than text blocks. Video marketing can help educate or entertain customers.
Videos are possible be created on many social media platforms, including
- YouTube
There are many videos you can create for your social media accounts.
Informational
These videos are the most popular. You can share useful information to help establish authority.
Tutorials
YouTube tutorial videos rank among the most viewed. Videos can be made if they are related to your industry.
Videos created by users
Customers can create content about your business through user-generated videos. This video can be used to connect with your audience.
FabFitFun wants to share the following example video with customers. It’s an ad for their product, meaning that the person who is in it loves their box.
Live video
Live video can be a great way to interact with your audience. You can use these videos to engage and interact with them.
Why video social media marketing is so important for your business
Perhaps you are wondering why social media video marketing is so important for your company.
1. Videos already being used by your competition
If you don’t invest in social media videos, you’ll likely fall behind your competition. You can see that they are already using videos to interact with their target audience on their social media profiles and websites.
2. People enjoy videos
Videos are very popular on social media. People love watching videos and getting information.
Videos are great for engaging your audience on social media. Videos make it easy for them to interact and share your content.
3. Videos boost engagement
Videos are great at engaging your audience and getting them to engage.
Social media videos can boost brand association and engagement. Watching a video can increase brand association by 139%.
People love video content so much that 92% of them share it with their family and friends
Videos increase engagement because they make it easier for your audience to get information. Videos make it more engaging than reading text.
4. Videos drive results
Video can help increase your online business. Let’s look at some statistics.
- Increases conversions by 86%
- 95% believe that videos help them make purchasing decisions
- Over 40% of global shoppers purchased products via YouTube
Videos can influence your audience and turn leads into sales.
Tips for social media marketing via video
If you’re ready to invest in video marketing, these tips will help you make videos on the most popular social networks.
YouTube
YouTube is the second most popular search engine in the world. These tips will help you to create a video marketing strategy that works.
1. All videos should contain call-to-action (CTAs) at the end.
YouTube’s Call to Action (CTA) button is an important part of marketing videos. The viewer will be guided if they spend enough time viewing your entire video.
Many CTAs can be used to help your audience. You can use your CTA button to direct people to your website.
CTA stands for a call-to-action at the end of a video. This will allow your viewers to understand what the next step is and encourage them to sign up.
2. Keep your phone close by
YouTube allows for longer videos. YouTube lets users create videos that can last up to 12 hours.
It’s important to consider mobile users when creating videos. Some users may be able to view videos as long as an hour, but most prefer shorter videos.
Consider the context of your video as well as your audience’s expectations when creating videos
Mobile customers might expect product reviews or how-to videos that are shorter to make them easier to view and to help them make purchasing decisions.
Get to know your mobile audience. This will help you create a better strategy for video social media marketing companies in Phoenix.
3. Create a custom thumbnail
A thumbnail from your YouTube video will appear to users when they search YouTube. To maximize your YouTube impression, create a thumbnail for your YouTube video.
Create a unique thumbnail for your YouTube videos.
Facebook is the second-most used platform for video content consumption. These tips can help you make the most of Facebook videos when creating your video marketing strategy.
1. It is easy to follow without sound
Users scroll through Facebook’s feed and videos begin playing as soon as they pass them. If the video is interesting, many users will view it.
Autoplay videos aren’t sound-based, so many people won’t be able to hear the sound. 85% of videos can be viewed without sound on Facebook videos.
Make videos for Facebook that are visually attractive and easy to follow even though they don’t have sound.
Subtitles can also be a great idea. Your viewers will be able to easily access the information they need and continue reading your content
2. Upload native content
Upload your videos to Facebook. Many companies just use YouTube videos and link to them.
Facebook allows you to post your video. You can only post native videos on Facebook.
Native content keeps your visitors on your page. Users will stay on your page and not be moved to YouTube.
3. Create entertaining videos
Facebook has so many videos. There are so many videos on Facebook.
Video can be entertaining and more fun. Chirp makes products that relieve back and neck pain. To promote their products, they create humorous commercials. These videos can be found on YouTube channels or Facebook pages.
These videos give information and show how the product will benefit customers. It is also a casual way to advertise.
Creating entertaining videos for Facebook will help you get better results with your video social media marketing strategy.
Instagram is another great place for uploading videos.
Let’s look at three ways you can excel at Instagram videos.
1. Attention to the time limit
When creating video content on Instagram, keep in mind the 60-second limit. This will ensure your video doesn’t get cut.
When creating Instagram videos, you’ll need to communicate your message quickly. Make sure that the most important information is first.
2. Use user-generated content
Instagram allows you to share user-generated material. People can upload videos about your content to Instagram.
Share more content with your followers using user-generated content. Give your audience a personal experience with your company by sharing user-generated material.
User-generated content can be used to engage your audience and provide more content for your video marketing strategy.
3. Get the loop
Instagram’s videos loop and play continuously until the user scrolls away. This feature can be used to create content.
If you’re creating Instagram videos for Instagram, it is possible to create Instagram videos that loop seamlessly. People will be more inclined to watch your video over and over again.
Use the loop to make your videos more engaging.
Twitter will be the last platform we’ll cover. Here are three tips to help you create a video social media strategy on Twitter.
1. Make an immediate impact
Your videos should grab the attention of your audience when posted on Twitter. To get people to view your videos, you need to make sure your content stands out.
Twitter videos automatically play with no sound, so visuals are crucial to make an impact.
2. Create a quality caption
People will often look at the captions as they scroll through their feeds to see the context. Having a descriptive and interesting caption can help you grab people’s attention.
Cliffhangers are a common way for companies to get viewers to watch their videos. A caption like “This is what happens when …” will get people to click on the video to see the results.
A quality caption can be used to entice viewers to view your video and interact with your content.
3. Keep your videos short
Twitter has a concise nature. Videos have the same.
Your audience wants short videos. Twitter found that videos with 15 seconds or less are more remembered than videos with 30 seconds.
Twitter has a fast-paced social media site. Tweets are short and easy to read.
It is important to communicate your message quickly to your audience
A quality caption can be used to entice viewers to view your video and interact with your content.
4. Keep your videos short
Twitter has a concise nature. Videos have the same.
Your audience wants short videos. Twitter found that videos with 15 seconds or less are more remembered than videos lasting 30 seconds.
Twitter has a fast-paced social media site. Tweets are short and easy to read.
It is important to communicate your message quickly to your audience
Get started creating videos for your social media campaign today
The success of your business online depends on how well you market your video on social media.
Kobe Digital can help you if you are unsure where, to begin with creating videos. Our combined experience as video marketers can help create a social marketing strategy that works for your company.
Find out more about video marketing using social media. Contact us or email us to talk to a strategist.
