Black Friday is a crucial day for e-commerce businesses and should be planned well in advance. Black Friday is handled differently for service-based businesses.

This year will be a unique year for service-based businesses to go about Black Friday sales and holiday planning in general.

It is crucial to market your small business or service-based businesses. This article explains how small and service-based businesses can benefit from Black Friday and the coming holidays.

Services Packages that can be combined

No matter what your business is, grouping different services based on the interests of customers can be a great way for your service offerings to get more buzz and excitement.

People tend to gravitate towards packages that include the most popular service. These packages are appealing to both you and the customer.

A hair salon might offer a package that includes full-head highlights and a signature treatment to promote healthier hair at a great rate. You might also be able to redeem them both at the same time or at different times.

People enjoy the feeling of exclusivity created by specially arranged packages. This limited availability can be attractive to customers, and a great strategy for your business during one of the busiest shopping seasons of the year.

Use social media and your website

Your business might not be e-commerce or online retailer, but it is a smart move to use social media and your website in the days leading up to Black Friday.

Due to social distancing rules, most people will shop online this year. However, your service-based company can still benefit from this and allow customers to “service shop” online. Social media is a great way to share your work and the services you offer.

You can create excitement and desire by marketing your packages online. Customers will select the package that interests them and have the option of booking a space or appointment at a discounted price. Even if they won’t be able to use it for a while, they might still choose to purchase it. They have something to look forward to.

Add an add-on

Bundling services together can also be a way to offer something they wouldn’t otherwise receive. This will make the deal seem even more appealing.

Any “free extra” that is added to an existing service, or a bonus product, will be greatly appreciated.

Imagine a hotel offering a package that includes a week of accommodation and a day at their spa. You can instantly see the value of a package that includes a complimentary dining experience.

Profit from the Upcoming Gifting Season

Gift shopping will only increase with Christmas coming up. Black Friday is the start of the gift season, and there’s no better time than now to get some amazing deals on potential gifts.

Start to talk about how your service offerings can be great gifts. Also, consider using holiday-season names to name your services. This is a great way to make your customers feel special and happy, whether they are new or returning.

Tinsel Tai Chi could be used temporarily by a gym that offers Tai Chi classes. This could create a festive atmosphere and spark curiosity in their existing Tai Chi classes. A few Tinsel Tai Chi sessions would make a great gift for any fitness enthusiast you know.