06/21/2022

SEO for Blogs: How to Get More Blog Traffic

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It takes more than just hitting publish to get on the search engine ladder.

What is SEO for blogs? It is important.

Search engines can search for, audit and present blog posts to people looking for them 

Your blogs can be optimized for search engine optimization.

  • Gain site authority
  • Visibility can also be increased
  • Increase site visitors
  • More leads

Blog SEO tips

  1. Find the right topics
  2. Choose SEO-friendly formats
  3. Optimize your posts
  4. Create Content
  5. Incorporate rich media
  6. Add alt text to images
  7. Link internal 
  8. Be mobile-friendly
  9. More often 
  10. Join the social media

1. Search for the right topics

Many bloggers have written about the same topic before. What can you do to ensure that your blog posts appear in search engines? Research and intent.

Identify your target audience for your blog

You can start a blog by choosing a few topics to focus your blog.

Do thorough keyword research      

You can find the best topics to write about by identifying niche keywords in your field.

Imagine what might happen if someone searched “cake” on a search engine. You might not have the intent to search for “cake” in a search engine. The results will reflect this.

It is now more important than ever to choose the right keywords. These keywords are both more specific and less competitive.

Search for keywords with high search volumes. Your ranking becomes more competitive the higher you increase your volume.

Start by listing all broad topics. Next, break down the topics into more specific topics. 

These SEO Tools can be used to find great keywords for article subjects.

These tools are great for finding blog topics:

  • Semrush, a tool used to search keywords and compile online rankings data, is often used. This includes metrics such as search volume, cost-per-click, and so forth.
  • Ahrefs provides suggestions for keywords and can be used to track how your blog ranks in search results week after week. 
  • Answer the public This tool provides a wide range of related questions and phrases that are relevant to your topic.
  • Keywords Anywhere Chrome extension which displays search volume for different keywords.

Have a look at the intent

When optimizing content, bloggers make common errors. Bloggers make a common error when optimizing content.

Do competitive research

You can find out more about your competitors by simply Google them. Next, you will need to find out how you can improve the content that ranks higher in search engines than it does. This means you can create content that is 10 times more valuable than content on the first pages.

First, search for the keywords that you are interested in to understand what kind of content people are looking for. Next, you should look at the top five-ten competitors to find information. Keep it within this range. This can help you to create the best article.

Consider the value that you add to your piece.

2. Select SEO-friendly blog formats

Content must be valuable to your audience. Search engines such as Google, Bing and Yahoo tend to favor original, thorough content that is researched-based.

These blog templates can be used to brainstorm website ideas      

  • Listicles
  • Tutorials
  • Instructions on how to do it in detail
  • Infographics
  • Expert round-up posts
  • Case studies
  • Posts for beginners about “What is?” “

Write evergreen content

These keywords should be searched for year after year. These keywords are also known as “eternal” topics. They will bring you steady traffic without you having to constantly update your website.

Evergreen topic: best advertising examples

Not evergreen: 2019 Super Bowl ad examples

3. Optimize your posts

Once you have found your keywords and researched the competition, it’s time to get started with your article SEO. It can also help you to monetize your website.

Include your primary keyword in the following locations.

  • Your post title (H1)
  • Your first paragraph
  • Your SEO title’s first part
  • Your SEO description
  • This URL is for the blog post page.
  • It is possible to see it in the post or variations thereof

Keep in mind that you are writing for people, not search engines. Search engines understand synonyms and variations of keywords better than you.

4. You should structure your content

This one may seem pretty obvious, but imagine a world in which articles don’t have any paragraphs, subheadings or titles and text appears in a stream-of-consciousness type form. Search engines agree that a blog post without structure is not attractive.

Different formats of text are given a different tag in your code. This is how search engines distinguish between types and hierarchy within a webpage. Simple formatting will give you (and your search engine) the best experience.

Headings are HTML pieces that range in importance between H1 and H6. This is like reading a newspaper, which has a headline, subheadings and paragraph text.

Have a look at the highlighted snippet

Search Engine Land found that featured snippets provide a glimpse into an article that answers a question. The click-through rates for the first organic result are lower than 20% when there is a featured snippet. You can gain an edge over your competitors by being featured in a snippet.

Clear subheadings can increase your chances of getting featured snippets. Search engine bots will then make it easier to find them and summarize them into a featured summary. This will rank you in the most desirable position.

5. Incorporate rich media

Google’s algorithm relies on user behavior. Bloggers need to ensure that their audience stays longer on your website, which can lower bounce rates. 

According to a Search Engine Journal study, videos with higher SERP rankings get higher CTR.

6. Pictures can be given alt text

Although the saying “a picture speaks a thousand words” is true for most people, it doesn’t hold true for search engines. Alt text will help search engines understand your images better and index them more efficiently.

These brief textual descriptions can be used to help people search for your images via Google Image Search. This will increase your site visitors and improve your SEO.

Kobe Digital allows you to add alt text to images. Double-click an image to edit the section “Describe This Image” under “Alt Text.” This will enable you to describe the image for someone who isn’t able to see it.

Alt text is an important part of accessibility. Screen readers can access your content and understand the images better.

Google Bots can navigate from one page to another faster than you think. The process is called “crawling”, and all pages are saved to a large “indexed” library.

Websites with blogs have 434% more indexed pages than websites without them. More blog posts will increase your chances of getting your pages ranked in search results for related queries.

Allow your visitors to freely browse your website by adding more internal links. This will let search engine spiders know that your content is relevant to their users and will give you a huge blog SEO boost.

Tip: Instead of linking to internal blog posts using “click here” or “read this”, you can use descriptive anchor texts . This gives search engines more context and makes it easier to understand the content of the page

8. Be mobile friendly

Google has started indexing mobile websites because they recognize the importance of mobile-users. That version is also used to rank websites.

9. Post often

Starting a blog takes work. Although it can be difficult work, blogging has many benefits. You can publish bi-weekly, weekly or even monthly.

We have found that more frequent blogging can make a difference in blog SEO. This gives Google more opportunities to rank your pages.

Being organized makes it easier to post more often. Make an Excel spreadsheet with the publishing date, writing deadlines, keywords, references, and keywords. 

You may outsource some of the work to freelancers and other experts in your field.

10. Social media: Engage

Although not widely known for their SEO power, social media can help you get out there and increase traffic to your website.       

Social traffic is an indicator that people are respecting your blog, according to search engines. This can be a positive influence on your blog’s search engine optimization.

You can do this by adding a “share” button and a Twitter Tweet Tweet button to your blog posts. This will allow your readers to share your posts on their social media platforms. The Social Media graphics tool has many templates that can be customized to make your posts stand out and generate more buzz.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.