This article will show you how to email a press release. Use press release templates to speed up the process of creating your press releases.

This article will show you how to send an email press release. To speed up the process of creating your press release, you can use these templates.

What You Should Know About Emailing a Publicity Release

Here is an example of a press releases email:

Starship Galactica and the USS Enterprise: Which spaceship is faster?

What are you doing? If you need to travel faster from Earth to Alpha Centauri than the USS Enterprise, Galactica is the better choice.

This is what our infographic ‘Fastest Fictional Travel’indicates.

We used a logarithmic scale to compare the time it would take for a superhero to travel long distances.

Given your frequent writings about science fiction and cutting-edge technology, I knew that you would be interested in our findings.

Below is a copy of the news release along with the infographic.

If you have any questions, feel free to contact me. I’ll get back to you as soon as possible.

TravelMath.com created this infographic, which is the basis of this sample press release email. TravelMath.com is a travel-related business.

The firm wanted to create travel-related content that appealed to a wider audience to target media outlets with high authority.

TravelMath and Fractl teamed up to create an infographic that compares the interplanetary travel speeds between starships and superheroes. This infographic can be used to help you send a press release by email.

The film was intended to appeal to pop culture and sci-fi fans while still being relevant to the tourism industry. Yahoo! News was able to promote the film. Their efforts resulted in them being featured on Yahoo! News, Space.com, and Fast Company.

Travelmath might have sent journalists an email press release, such as the one shown above. This press release email was broken into sections.

This will allow you to understand the importance of each component and how to approach them.

1. The Email Heading

The subject line in your press release email is the most important component.

This is an important point that I cannot stress enough.

The subject line is what determines whether or not a journalist will read your email.

This will ensure that you are in the running to get positive press attention. If you make a mistake, your email will be thrown out. It’s email marketing 101, folks.

They are a problem because they can be so hard to understand in press releases.

Why?

Because most headlines in press releases aren’t very interesting.

Although it is logical to use your press release headline as your subject in your email, it will not take you far.

It is worth considering – “Press release: Brand X partners with Brand Y to launch a new app that helps customers book movie tickets” is a headline no journalist will read. This is why this headline isn’t working:

Brand X and Brand Y can be all that a journalist sees, and they are gone. They don’t care about either of these businesses. It is not something that interests their editors or readers.

It is too complicated and long. Many journalists check their emails on their smartphones. It’s not worth their time to read a headline.

When writing email subject lines, you want to get to the heart of your press release. You want to tell the reporter something that will grab his attention. In this scenario, make the app the focal point of attention.

A new app promises to make movie ticket bookings even easier.

This is because of one simple reason:

It’s much more enjoyable. Journalists will want to learn how simple it is to make reservations.

It is easy to understand. You made your point in just twelve words!

They, their editors, and their readers are more interested in it than we are (assuming that you reach out to the right journalist). Who doesn’t love a good film? It would be easier to make reservations.

Here are some examples of eye-catching subject lines for email releases:

According to the press release, the World’s First Sustainable Food Event demonstrates how food will change in the future.

PR: Artificial Intelligence-Powered Finance Will Transform The Market

Which starship is faster, the USS Enterprise, or the Starship Galactica?

It’s that simple. This title will pique the interest of any writer who works in the technology or sci-fi fields.

Please say hi!

2. greeting is an important aspect of email marketing.

It’s usually a single word. It’s not that significant, is it?

It’s a major deal.

It sets the tone for all the papers.

Avoid using familiar introductions if you have never met a journalist before. It’s a great way to introduce yourself professionally by saying hello to (name).

It is crucial to include the word “(name).” If the name of the recipient is included, open rates could rise by 20% This shows the journalist that the email was written specifically for them. This email is not a copy-paste effort.

In the email, for example, “Hi Dmitry”, was used.

First, a journalist may want to work alongside you after hearing your introduction. Or they might not.

Sorry I even bothered to open your mail.

Take a look at yourself and see what you can give more.

If you want your readers to choose option 2, you must stand out in your field. Journalists are bombarded with proposals every day.

What sets your company apart from others?

Although your company or event might be unique, many others may be trying to communicate the same message.

Journalists must have access to your story to be interested.

This is done by building a personal relationship with the person.

Take a look at a recent post that has received lots of attention on social networks. You should give them a big pat on the back. Give them a chance to know how much you appreciate what they have done. You can tell them why you chose to target them as customers.

You may also mention something that grabs the attention of a journalist, such as in our sample email.

3. Here’s an example of an email introduction:

Galactica is a better choice if you need to fly faster than the USS Enterprise from Earth to Alpha Centauri.

This is what our infographic ‘Fastest Fictional Travel’indicates.

This email will be a great laugh for science and technology journalists.

Another example of a well-crafted opening is:

Your recent essay on > was excellently written, and I have been reading them for a while.

It was an extensive investigation.

The journalist will notice this and will report it to you.

Your audience will feel valued and more likely to listen to your pitch because they are in a better mood.

Trust your honesty. You are not a spammer sending out thousands of emails every day. This email was created by you and is a work of art.

These steps will help you grab their attention.

4. Email Body

If you have managed to hold the attention of a journalist so far, congratulations!

This is an extremely rare event.

Keep in mind that your email promotes your press release. You should keep the text of the rest of your document to a minimum.

Your body paragraphs can be used to tie your press release to the introduction.

You can find a vegan journalist to write a press release about a sustainable food event.

In your email body, include the link to the culinary event and explain to your audience (in this case, journalists) why it is important.

It’s done. It will only take a few short sentences.

As you can see in the previous example, the body of an email is as follows:

We used a logarithmic scale to compare the time it would take for a superhero to travel long distances.

Given how often you write about science fiction and cutting-edge technology, I thought you would be interested in our results.

Below is a copy of the news release along with the infographic.

5. Ending

Don’t overcomplicate your closing or personalize it.

Make sure you include your name, title, and organization as well as your phone number in the email, just like in a boilerplate press release. You can contact me via this method. Their editors might need clarification or a quote.

Without your contact information, they may not be able to respond to your press release or even abandon it!

If you have any questions, please let me know and I will get back to you as soon as possible.

Thanks, Alternatively, you may say:

I hope you find this information useful. If you have further questions, please send me an email and I will respond as soon as possible.

Finally, enter your telephone number.

Add your Press Release here.

6. After you have completed the email content, paste your press release document

Finally!

Here’s an example of a press release email that includes all the processes outlined above:

Email Subject: Have a great story to share about entrepreneurship? You must send it to me, as I noticed from your social media posts that you were writing about entrepreneurship.

This one is for you. I slept in my car while I was trying to introduce my content service to small business owners.

My wager paid off as did my decision not to shower as often. Thanks to a $100,000 loan, my company was able to get off the ground.

These helpful tips are my hope that you will find them useful as you decide whether to make a big commitment. Below is the entire article.

Do not hesitate to contact us if you have further questions.

Thanks, Owner and operator of xyzentrepreneurship.com from its inception. Follow @xyzEntrepreneurship

Etiquette to Respond to Emails

The press release email was successfully sent. You can now wait for a reply.

Remember that most journalists and media outlets are overworked. They can be considered social media influencers because they receive messages from all corners of the globe every day. Your message was sent but has not been received by anyone.

If they don’t respond within three days, send a short follow-up.

Remember that journalists and influencers are not required to read your email. Refer to the email you received previously and ask if you can do anything else.

If you don’t get an answer, this is likely the case.

Although your press release was forwarded to a journalist, it is not functioning.

Here’s another suggestion.

It is not a good idea to send a follow-up email multiple times. This is unprofessional and will upset all journalists and influencers that you tried to reach with your approach.

1. Absence of any accompanying files

It is a good idea to include your press release in an email, rather than sending it via Dropbox. Journalists are not willing to use a different source to obtain the information they need.

Your responsibility is to make it as easy as possible for customers and clients. You aim to eliminate unnecessary steps, just like in customer service.

It is also dangerous to download a document. It’s especially dangerous if the document is from someone you don’t know. No journalist would download malware to obtain a story.

2. Sending out too many emails at once is a bad idea.

Companies that want to distribute press releases to their media contacts instantly can use these services.

It’s a problem because it shows journalists that you mass-email them and don’t care where they mention you in the media. It’s a hope that one of your media outlets will pick up your story.

If your article has been distributed to many media outlets, why would a journalist be interested in it?

It’s not a top secret!

You will be on a spam mailing list if you do this.

As I mentioned, personalize your communications instead. This is a great way for you to show your interest in someone’s work. Bulk emailers are not in your job description.

This is the first thing that you should learn about email marketing when you begin to learn.

3. Brevity

Even the smallest press release can appear huge if you send an email.

Any additional text should be kept to a minimum. Remember that the press release is the main attraction of the show.

Avoid getting bogged down with unnecessary details in your introduction and body paragraphs. Don’t waste time, get right to the point.

This information should be made known to the journalist

What is the purpose of their email?

This is how it helps them out

If they need more information, how do they reach you?

This is all you need.

There are no other things that need to be done.

4. Use a spellchecker

An email containing spelling errors will not be taken seriously by a journalist.

Your lack of concern about your press release is a sign that you are not caring.

Before you send your press release email, make sure to check it three times. You can always read the email again and again until it is clear.

A journalist may be convinced by misspellings. Your chances of success might be affected if you spell-check your pitch before sharing it.

5. How to Maintain a Healthy Relationship

A press release is generally approved when it is considered complete.

They are wrong.

Now is the time to build a lasting working relationship with the journalist. Let me use the customer service example again. Now is the time for you to help them. Make it as easy as possible for the buyer to get clarifications, clarifications, or additional information.

If you do this, the journalist will view you as a valuable source. Because you are kind and approachable, it will be a pleasure working with you.

Whom should they call next time they need advice or a quote for something?

You were always there for a helping hand

This is what every public relations professional dreams about constant news attention for your company!

Email templates for public relations announcements

A successful press release email must be personal. If you send generic emails that look like copy-paste jobs, no publisher will accept you.

It is also impossible to afford to start over with every publication’s press mail. Even the most basic media attention will require a lot of effort and time.

What’s the best way for both to balance?

Use press release templates in a new way

You want the template to be a base upon which you can add your unique stamp.

It will appear that you wrote the email for them by including their name and past work.

Template 1

The subject of the Press Release Email: Hi there! I have been following your work in news outlets > for a while now and enjoy your most recent essay.

It’s sure to be interesting.

Let me know if you need any further assistance.

If you have any questions, don’t hesitate to get in touch with me.

Template 2

How does our product plan to replace food? As you might know, I have been reading your writings over a variety of news channels and find them to be insightful observations about contemporary culture. Your article on eating insects in place of meat protein was a great read. I think an image overhaul can help to address this issue.

We’re excited to introduce a healthy beverage as a new meal option.

This information is sure to be useful.

If you have any questions, please give me a call or email.

Thanks

Template 3

Email Subject: Hello! Your program was just shown on the media channel. I was very interested in your thoughts on this.

I noticed that you are currently working on this issue and thought you might be interested in the press release I found on it.

Please don’t hesitate in contacting me if you have any concerns or questions.

Thanks

Template 4

Innovation/product/service> under development As a long-time follower of your work on news sites >, I’d want to introduce myself. Your thorough research in every area is amazing.

The fact that my organization has just produced an innovation/product/service> in this area may be of interest to you as well.

Our innovation/product/service> is set to go live next week with a formal launch planned for the following week.

Please let me know if you would like more information about this topic.

Conclusion

It’s not easy to send a press release out to the media.

It is possible, but it can be difficult.

You will need to select a template that is well-designed and then add your unique touch to make your press release stand out to major media outlets.

Here are some examples of press release emails you might use as a starting point.