It’s common practice for businesses to sell products and have IP to get them on as many shelves as possible.
While it’s great to have an online store, selling your products in department stores or boutiques will only increase your sales, reputation, and visibility. Although it’s great for your business, it is not always easy.
It is simple today. It is easy to sell online at the largest department stores and make sales instantly from their customers. These department stores aren’t department stores. These are online marketplaces. The three largest online marketplaces in the west are Amazon, Etsy, and eBay. They are ideal for increasing sales, reputation, and visibility.
The Benefits of Diversifying Sales Channels
Diversifying your sales channels can increase the number of potential customers who can find your products. You can optimize your listings to increase sales through all channels, not just your website.
Yes, seller’s fees exist. They are usually a percentage of every sale, but there are exceptions. It is important to be consistent in your sales efforts.
Top Channels to Buy On
You can sell on many channels, but you will want to concentrate on Amazon, Etsy, and eBay.
Amazon
Amazon is the largest marketplace in the world. It has received 2.6 billion visits and sells 350 million products per year. The majority of these are from professional sellers. Customers use Amazon twice as often to search for products than Google.
You will need to do regular Amazon competitor research to succeed on Amazon. This can be done for you by us so you don’t have to split your attention and can focus on two channels that are thriving for your business.
The Benefits of Selling on Amazon
Amazon has 310 million users, of which 90 are Prime members. The most popular category on Amazon is home and kitchen. It sells an average of 64.3 million products per year. This category also houses 60% of Amazon’s top sellers. However, the tools, home improvement, and clothing, and accessories categories do well.
You also have the advantage that a customer may search Amazon for a product at a lower price than if they found it on your website.
Standing out is the only problem. It is important to use an Amazon competitor research tool. To improve your listing and monitor their activity, you should conduct competitor research. You can offer your competitor’s customers a deal on a product that is currently out of stock.
Seller Fees
It is easy to sell on Amazon. You can choose the basic plan if you sell less than 35 products per month. This will allow you to put up a listing at PS0.75 each. You don’t have to purchase each listing for the professional model. Instead, you will only have to pay PS25 per month.
This is but it’s not the only cost. Each category has its seller fee, also known as a referral fee. For example, Amazon will charge 15% for video games and 7% for consumer electronics. The average referral rate for video games is 15%.
Etsy
It is against Etsy’s terms and conditions to resell products from other companies. This is against their terms. Etsy may be preferred by small businesses and artisans over Amazon, which is more focused on professionally-made products at reseller prices.
The Benefits of Selling on Etsy
Etsy is great for those who can create products and want to use power tools and a vibrant community. To diversify your listings, you should manage an Etsy account and an e-commerce website. However, many sellers will begin on Etsy.
Seller Fees
Etsy’s selling charges are set the standard. For each listing you create, $0.20 will be charged. Then, 5% of the transaction cost will be added. The total cost of the transaction, including postage and price, is 5%. Depending on the amount of money you make through your business, and whether VAT applies, it may be necessary to establish VAT in the UK.
eBay
Selling your belongings on eBay is a great option. Similar marketplaces include the Facebook Marketplace and other local ones that allow regular people to sell old clothes, furniture, and electronics.
The Benefits of Selling on Amazon
eBay is the best place to start a home clearing out. You can also sell vintage items on Etsy. However, you should not list the same product twice as it is unique.
Seller Fees
Each eBay seller will receive the first 1000 listings for free. After that, every new listing will incur a PS0.35 charge. A 10% fee is charged at checkout. Unlike Amazon or Etsy however, the fee is limited to PS250. If you sell more than PS2500, you will not have to pay any additional fee to eBay.
Various seller fees are depending upon which service you use. You will be charged a seller fee for regular bidding, reserve prices, buy it now, etc.
Overall, which marketplace you use will depend on your company type. If you are a store that sells other products under one niche, then Amazon is the place for you. If you are a small business that sells artisanal products, then Etsy is the way to go. If you are just trying to sell your belongings, then Etsy or eBay can be right.
You will need to optimize your listings for maximum sales and the best results.
