We all have pieces of writing that touch a chord inside us every time we read them. You know what I’m talking about — those works that hit you in the feels with their is-the-author-inside-my-brain sentences.

Think about why you love your favorite authors and writers.

This is how I feel when reading Stephen King and Sloane Crosley.

King’s words of doom and gloom are echoed by you.

Crosley describes her New York City apartment like she was sitting on the couch.

They can draw readers into their stories using strategically-worded language.

This is actually what inspired Kat Loves Copy. It’s my side project.

How can they do it?

These proven writing strategies will help to win new readers quickly.

You can use these techniques to market your work to clients.

1. Write as you speak

If you write in an uninteresting style, it is easy for your audience to lose interest.

What do you say to boring writing? Today. Tomorrow. Not ever.      

Conversation between the author and reader is the best form of writing.

It’s captivating. The readers feel the same way as they do in real life. They are invested in your words.

This is how you can win new readers. It may seem easy, but it takes practice. 

Let’s look at two ways to do this writing technique.

Think about how you might present the topic to a friend.

• What are your favorite words or phrases?
• What position would you take?
• What examples, tidbits, and/or remarks would you like to use to get your point across?

It might be helpful to compile a list with these answers, so you can refer back whenever you write.

Once you’ve started writing, look for places where you can add some personality to your conversational tone.

Instead of saying, “Here are six homemade treats recipes”, you might say, “Let’s have a look at six different homemade treats recipes.” Let’s face facts, our four-legged friends deserve a lot more than six.

I don’t mean to offend. Although the first example is acceptable, the second is better. This second example has more personality.

You may also record your conversation with a friend, colleague, or acquaintance about the topic you choose.

Listening to how you analyze, discuss, and present your arguments can make writing easier. 

It’s a smart idea to record a video conference. It’s possible to see your body language and visual cues, especially when you’re speaking with another person.

2. To create a picture, you can use both descriptive and figurative languages

Want to transport your readers instantly to your story?

Grab your Grade School English textbook, and return to the section on Figurative Language.

Let’s look at some of the most common figures of speech.

Simile

Simulating two things is a way to compare them using “like” or “as.” “

This adorable puppy is just too cute to be a button.

You could also say that reading the blog was like a painting.

Comparatives are useful for clarifying your message and making it more clear. 

Metaphor

Merriam-Webster defines metaphor as “a figure, speech or phrase that denotes one type of object or ideas and is used in place of another to suggest a similarity between them.” “

Metaphors are used to intrigue new readers and to win them over.

It is easier to see the “night sky was dark” than the “newly paved tar road around it.” “

Hyperbole

Hyperbole appears to be an exaggeration. 

This figure is used to emphasize. However, it can provide more humor due to its outrageous nature.

Hyperbole can be used in common ways such as “I have one million things on my wish list” or “I’m so hungry I could eat horses.” “

Another example of Dick Clark’s Daytime Emmy Award acceptance Speech 

“Please, please, get down. I’ve produced nine million award shows, and I know that the producer is saying, “Hurry! Thank you!” “

These figures allow us to communicate ideas and points. Be sure to add value to your readers and not distract them.

3. Empathy

Sonia Simone said them best:

Your job is to be the chief empathy officer for your audience when you write content and copy. “

Connection. This is the key. The article must connect with readers.

Empathy is a powerful tool for building a relationship between you and your readers.

This allows you to reach out from the page and communicate something figuratively.

“I am sorry to hear about your problem or concern, dear reader. Let me now show you what I can do. “

It doesn’t matter if you are trying to sell a product, or get readers to do something.

Understanding your audience is the first step to writing something that resonates. 

These questions are to help you understand your audience.      

• What’s their problem?
• What makes them tick?
• How do you communicate with them best?
• What kind of solution are you able to offer?

Understanding your audience is the key to creating engaging content. 

Once you have a clear idea of your audience it is time for you to set a tone. Listen to the room.

If your tone isn’t appropriate for the topic, it will be difficult, or impossible, to build a relationship with your reader.

This is where you can put your research cap on.

Get to know your audience and think inside their heads before you speak.

Prioritize your audience

People are often busy and have limited time. You only have one chance to win them over and grab their attention.

This will allow you to make your writing more personal. This will encourage them to continue to follow you.

Your writing voice is essential. However, it’s equally important for your readers to find your words.

It’s not about you. They are everything.