Even the most silent clients may receive win-back emails. These emails will teach you a lot about how best to recover lost business.

Your email subscribers will most likely unsubscribe every year from your ecommerce emails. It is a shame to lose customers you have worked hard to win by building a great email list. This is especially true if 40% or more of your income comes from recurring businesses.

It can be distressing to receive an unsubscribe message within your email inbox. To put it mildly, they are disapproving.

You thought you were in a great relationship. They had a different view of things than us. A hidden problem is often what causes people to unsubscribe from an email list. For example, 60% of clients may ignore your emails at any given moment. Use this sample email to win over old customers

But don’t worry! Even the most silent clients may receive win-back emails if they haven’t unsubscribed. Example email to win back customers: This section will explain more.

Retaining your subscribers through an email campaign is the key to success

A “win-back” email campaign is a way to activate dormant contacts that have signed up for your email lists or made purchases but have not opened your emails. A win-back email has the purpose of getting recipients to open your emails again.

A series of win-back emails can be more powerful than one single email if it is timed and focused correctly.

Why should you care if a consumer rejects your communications? Are you willing to spend your time and effort on someone who doesn’t have an interest in you? This kind of self-care isn’t beneficial.

It costs five times more to acquire a client than it does to retain an existing customer. This makes sample emails essential for regaining old customers.

Your customers are loyal to you.

People who have worked alongside you are

• You are four times more likely than others to recommend you.

• You are five times more likely than others to purchase another product from you

• Your new products will be tested 7 times more often

When is the best time for a win-back message?

Within three months, send a win-back message to a consumer who has stopped responding to your emails. After six months, a win-back message can lose its effectiveness. Your win-back email’s success depends on your company, your product, and your customers.

If you sell expensive or unique products, customers may not be able to purchase from you again shortly. Customers may disappear for several months before returning to complete a purchase.

A win-back email series will make it easier to reclaim clients. Instead of disappearing into insignificance on their email list, you might appear in their inbox right when they are considering a purchase.

These are the five emails that make up your win-back email campaign (with some examples)

Your clients won’t have the opportunity to respond to one email. Five emails instead of one will give you five chances to send your clients back.

These are the five emails that you should send in your automated sample email to win over old customers. These are the five types of emails you should use to win back customers:

Remind them you are there. Sending a simple “hey” message may encourage people to read and respond to your messages.

You may be eligible for incentives. If a simple hello wasn’t enough, people may feel more confident about purchasing another item.

Get feedback. People love to share their opinions. Even if they don’t buy, you can still learn something to improve your marketing efforts.

The last chance email. You’ll unsubscribe if they don’t respond to this email.

Unsubscribe. If a contact asks you if you would like to unsubscribe again, let them.

How long should you allow yourself between each email?

We recommend that you send the first email in this series 3 months after your last interaction with your customer.

These are five emails that you can use to create a successful email marketing campaign to win customers back:

Win back email 1: Send a “hello”

This email was used to encourage customers to return.

• For feedback, the win-back email
• An email win-back for cleaning your home
• Unsubscribe win-back email

The first step to regaining an email address is the “hello” greeting. Return of e-mail

It will also benefit your clients. Customers are unhappy when they don’t feel appreciated by more than 60%. Your opponent is only a mouse click away.

These are the four objectives of your “hello” email:

• It is important to remind your consumer why they choose to do business with us.

• Show your customers the amazing benefits of your product.

• Do the following to make your client feel valued.

• It is important to keep your brand’s relevance in the minds and hearts of your customers.

These are the conclusions to be drawn from this email.

• Keep it simple. The vast majority of inactive clients don’t want to read a lot of information. Asana’s email to return to work is short and direct.

• Be sure to highlight the benefits of the product. It is very rare for people to get distracted and forget all the great things they do for them.

The call-to-action should be as easy as possible. Make your call-to-action pleasurable and not beg for a client’s return visit.

Win back email 2: Incentive win back e-mail

Some people won’t respond if you just say “hi” to them. It’s a sure way to lose clients’ attention if you email them a “hi!”.

To get a discount, of 80% sign up for an e-commerce mailing list.

A discount is a great way to entice former customers to return to your market. You don’t have to give away a discount coupon to re-engage a customer you’ve lost. Consider these other options:

• A freebie
• Shipping is completely free
• We’ll give you a gift as a thank you.
• You may also earn additional reward points.
• Prizes and sweepstakes
• A no-obligation meeting
• Personalization

Are you more likely to click “add To Basket” when you have a $10.00 coupon code?

According to one study, email win-back marketing is more effective when money values are used instead of discount codes.

These are the conclusions to be drawn from the email.

• You don’t have to be shy about giving them what they want. Birchbox knows that Beautyblender is essential for all make-up lovers (I have three). You can get a cleanser free of charge (and save $20).

• Incentives don’t have to be limited to discounts. A product incentive is better than a discount because it offers customers a benefit they can look forward to.

• Give yourself a sense of urgency. There is a feeling of dread when the clock ticks for the next month’s box. These emails are designed to win you back.

• Let your customers know the situation. While you might not be able to determine the reason your client stopped doing business with your company, you can inform them of recent developments. They may have resolved the issue and are now inactive.

• Include a motivating element that is related to the offer. Your company may not be able to support incentives. Customers might be motivated to purchase your product or service by offering them incentives such as a 3-month Pandora music subscription.

Win-back email 3: Feedback email

Customers who haven’t bought from you for a while will receive a follow-up email to learn why. There are two main reasons they’re there:

• You may be able to win clients back by simply asking for feedback. Feedback can help you improve communication, e-commerce, and customer service by pointing out what is lacking.

• People also enjoy expressing their opinions. Asking for their opinion is a great way to get people to open up to your emails, even if they aren’t convinced to buy.

82% of US customers have stopped doing business with firms after having a bad experience. You may have lost a client because of poor customer service. Your “hello” and incentive emails aren’t working to get them back.

These are the conclusions to be drawn from this email.

• Do not mince the words “Have there been any improvements?” This is an Anthropologie direct question. You are more likely to get useful information if you ask a specific question.

• Empathy can be a powerful tool. Your empathy might influence a customer’s decision to offer you another chance.

• It’s time for win-back email number 4!

• This email is your last chance to re-engage a consumer who has become disengaged.

• The email informs the recipient they will be removed from your mailing list if they don’t click the CTA within X Days. A good rule of thumb is to wait 30 days.

• You can continue if your email is not read. You might try to re-capture your attention by sending a follow-up campaign to them if they have opted into your mailing list.

Winback email 4: The cleaning house win-back email

People may be more motivated to take part if they fear losing something than if they see the opportunity of winning something. Your email delivery and bounce-back rate, along with the number of inactive subscribers, will improve. These emails are designed to win you back.

Keep it simple. Paul Mitchell will send this email to the client. Although it may contain a serious subject, the design and language are lighthearted. If you don’t wish to offend people, avoid using accusatory words.

Do not be afraid to inform your customers what they are losing. Because it reminds them of the great things they will lose, some people click the CTA to keep them coming back.

Let the client make the final decision. Your deliverability will suffer if your email list is not active. You can’t determine whether users opt-out or not, so you need to make sure they aren’t obstructing your messages.

Win-back email 5: Unsubscribe win-back

However, consumers will still receive your emails. These individuals may not be interested to receive your emails at this point.

Consumers may choose to unsubscribe after they hit the “unsubscribe” button. If they’re still unsure, you have another opportunity to re-engage them with unsubscribe emails. Don’t waste this chance!

If your unsubscribe email does not include personalization, the customer will be more likely to opt-out. If you treat your customers well, even if they choose to unsubscribe, they will be more likely to return.

These are the conclusions to be drawn from this email.

• It is best to give customers a chance. We are sorry for the error! Unsubscribes can occur by accident.

• BetaList allows you to resubscribe if your subscription is lost.

• Your customers should be offered a range of options. Although your clients might have expressed interest in receiving your emails occasionally, they may not be interested in receiving as many. It is a smart idea to inform your clients if they would prefer not to receive your emails at a lower frequency.

• Be open with yourself. Marc is the creator and founder of BetaList. He is a human being and would love to hear from you about ways he can improve BetaList for your customers as well.

Always be available. You may not be able to help if your customer has experienced a significant life change. Maybe they are planning to return once the situation is stabilized. If you make it difficult to unsubscribe, they won’t.

How to run a successful email campaign to re-engage customers

Huzzah! You now have a list to help you win back your customers. Now the question is: What and when should you deliver these customers to you?

Before you can build a strong email marketing campaign to win back your customers, three things must be done.

• The optimal number of emails you should send to win-back campaigns is

• How to win back customer’s trust in emails

• Start your email win-back campaign when you are ready.

How many emails should you send to win customers back?

You should send at most three emails to win a customer back. If you send only one email, one persuasive tactic is sufficient. To avoid confusing clients, you can only use one appealing call-to-action in a single email win-back campaign.

An email sequence that automatically triggers can allow you to experiment with different strategies. You have a greater chance of receiving a response if you have multiple offers.

It is important to start an email win-back campaign as soon as possible.

You will have to decide how to activate lapsed clients. Are you more comfortable taking the difficult or easy route?

This is how to avoid it: Contact the consumer who is still interested but isn’t checking their emails as often.

• The hard way: You have to win back the trust of someone who deletes all your emails immediately after they arrive.

• Sometimes, the easiest solution is often the best. Start your win-back email campaign as soon as you notice that a client shows early signs of a decline in service.

The win-back sequence of emails should look something like this:

Your consumer’s first email should be sent within three months of your last contact. Monitor their response to the email. Is the recipient able to read, respond, and, ideally, buy from the email?

A drip campaign allows you to send follow-up emails at equal intervals after your last email. This is usually one email every 1-2 months.

After you have exhausted all options, it is time to send the final email. You have six months to re-engage them if they are inactive for more than nine months. After they reach the expiration date, you can remove them from your mailing lists.

Stop sending win-back emails to consumers who have rekindled their enthusiasm for your company. If you send a simple “hi” message via email, it will scare people who then receive an email asking them to unsubscribe.

Conclusion

Make the most of the time remaining! Customers who have unsubscribed, but are not yet on the radar, might be contacted with a win-back email campaign. You’ll be able to create re-engagement emails for customers who have ceased to subscribe to your classes.