Many people think of Salesforce when they talk about CRM software. Salesforce CRM is the most well-known CRM software, but that doesn’t necessarily mean there aren’t other options.
Salesforce may not be the best solution for every organization. What is the alternative? HubSpot CRM has consistently been ranked as a legitimate competitor to Salesforce. To make the right decision, you need to compare HubSpot and Salesforce.
Do you choose to go with the more established Salesforce CRM, or do you opt for a simpler and more user-friendly HubSpot CRM? Both are viable alternatives to Salesforce. We will be comparing HubSpot and Salesforce to help you answer all your questions.
Salesforce vs. HubSpot: Let’s Solve the CRM Dilemma
Cost
Let’s begin with the most crucial factor in any business, the cost. HubSpot CRM is available for sales, marketing, and service. HubSpot can be used to get started at $25 per month, and $80/per user/per month if you choose the Professional plan. The Enterprise plan is $120/user/month. All plans are annual.
Salesforce, on the other hand, is expensive. Their basic plan is $25 per user/month. Salesforce CRM users may have to pay up to $150 per month for Enterprise versions of the Sales Cloud if they want advanced functionality. To get custom solutions from Salesforce, you will need to pay additional fees for Marketing and Service Cloud.
The bottom line: Salesforce is more expensive than the other two. You also need to have special admins and teams to properly develop your CRM functionality. Contrary to what you might think, HubSpot costs increase as your business grows and HubSpot’s cost of ownership is lower than Salesforce.
Interface for the User
Hubspot and Salesforcestreamline both have customer-related data, including leads and contacts. It is important to understand the strengths and weaknesses of each platform as businesses deal with large amounts of data every day.
Salesforce CRM software allows you to customize tabs such as Tasks, Sales Groups, and Files. This is in addition to the standard tabs that appear on the dashboard. Salesforce CRM software is the best choice for complex organizations. You will likely be assigned an account manager to help you optimize your business.
HubSpot is easy to set up. The basic version of the software is free and you don’t need to go through any sales or implementation steps before you can get started. HubSpot is simpler to use, but it doesn’t have as many customization options.
Management and Lead Generation
Both platforms have lead-capturing capabilities. You can import contact information from both platforms into your system when an inquiry comes into your business website.
HubSpot’s main focus is inbound and content marketing. You can use it to quickly generate leads. HubSpot’s CMS allows you to create content pieces such as whitepapers, blog posts, and articles that will help you generate more leads for your CRM.
Salesforce requires that you perform the above tasks and activities using Marketo, and then integrate it with Salesforce. Salesforce allows you to customize Salesforce, create lead assignment rules, and set security access levels to manage all aspects of your lead nurturing process.
Integration
Data fragmentation can lead to productivity losses and your technology stack may not have the right tools. This is where integrations are crucial. Integrations are possible with any CRM. Let’s look at HubSpot Vs Salesforce to see how the integration works.
Salesforce users can integrate apps from AppExchange to extend their Salesforce interface. There are over 3400 integrations.
HubSpot’s App Market features more than 500 integrations. These can be set up as easily as other popular apps you may use.
Customer Support
Customers of Salesforce CRM software receive a standard support package. This allows them to open support tickets and access customer success committees. They also get a 2-day response guarantee. Premium plans include a dedicated success manager and 24/7 phone support. You can also get a 1-hour resolution guarantee.
HubSpot CRM offers a similar help desk package, but the premium version includes technical assistance and customer support. HubSpot CRM’s remote Onboarding session can be arranged for around $1500, while advanced customization support sessions can be arranged for up to $5000. Even free users get responses within 24 hours.
Reporting and Analytics
HubSpot CRM is a strong contender when it comes to Analytics. HubSpot’s recent updates and launch of revenue attribution reporting have really helped in improving its analytics and reporting capabilities.
Salesforce CRM, on the other hand, is known for its robust and powerful reporting capabilities. They are also highly customizable. The customizations can take some time and require training.
Takeaway: Salesforce excels in reporting and analytics but HubSpot offers a simpler implementation.
HubSpot vs Salesforce: Which platform is better for your business?
HubSpot vs Salesforce. CRM: These platforms are designed for two different types of business. HubSpot is the better choice if you’re looking for an affordable and simple-to-use CRM system. Salesforce is the best choice for you if your business has a complex sales process and requires in-depth reporting.
Wrapping up
The HubSpot Vs Salesforce CRM dilemma remains a concern for most businesses. We hope you’ll be able to understand both platforms better and choose the best CRM solution for your business after reading this article.
Get in touch with our Salesforce and Hubspot experts to learn more about CRM development. Our experienced professionals will guide you through the process and help find the best CRM solution for your needs based on your preferences.
