Which Reputation Management Software Is Right For Your Business


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There is a good chance that you will continue making money online while gaining a poor reputation. We reviewed the best providers to help you get back on track. Our research narrowed our search to six top providers. Brand24 is the best. Brand ambassadors reach out to people and respond to negative or positive comments. You can also get alerted immediately about negative reviews so you don’t miss any negative mentions.

The Best Reputation Management Software


Best for the most

Brand24’s cloud-based marketing solutions and in-depth media monitoring will help you keep an eye on your nearest competitors. Content discovery and distribution, sentiment analysis, keyword tracking, and social mention tracking, as well as competitor comparison capabilities. Paid plans start from $49 per month for five users and five keywords.

Do you want to improve your online reputation? Brand24 helps you identify opportunities to improve your online standing through its remarkable 24/7 monitoring capabilities.

Many businesses believe it’s all about reviews. But what makes Brand24 so great is its ability to educate you on your competitors in ways that other providers cannot. Find out what is working well for you and create a winning strategy. You can also address any negative issues immediately to prevent them from growing into a bigger problem.

Here are the Best Reputation Management Software Choices:

  1. Brand24 Best for Most
  2. NetReputation is the best for building an online presence.
  3. InternetReputation.com – Best for individuals
  4. Podium- The best way to get five-star reviews
  5. Reputation.com is Best for Multi-Location Businesses
  6. Mention Best for companies that are social media-focused
  7. Swell is best for growing local businesses
  8. Check it Best for service-based companies
  9. Chatmeter is Best for franchises and chains

Reputation Management Software: When it makes sense

Two main reasons to invest in reputation management software are: to repair or maintain a damaged reputation.

This is the most obvious scenario. It doesn’t matter if it was an influx of specific incident that damaged your brand image. If you don’t use the right tools, it can be difficult to get yourself out of a hole.

Software that manages reputation can be used to help you monitor negative press and customer sentiment. It also helps you stay on top of reviews.

Reputation management software can be used by companies to maintain a positive brand image. It’s possible to keep an eye on things and spot problems early so that they don’t become more serious. It’s better to invest now than to panic after an unfortunate event.

Software that manages reputation isn’t just for established businesses. Startups can also use it to establish a reputation and control the information being shared on the internet.

#1 – brand24 – Best for Most


Best for the most

Brand24’s cloud-based marketing solutions and in-depth media monitoring will help you keep an eye on your nearest competitors. Content discovery and distribution, sentiment analysis, keyword tracking, and social mention tracking, as well as competitor comparison capabilities. Paid plans start from $49 per month for five users and five keywords.

Brand24 may be suitable for large companies, but it is better for smaller and medium-sized businesses. If you are a small business, you don’t need to worry about your online reputation. It will be difficult to change customers’ perceptions once your name is in the gutter. Brand24 prevents this series of events from ever happening.

This media monitoring tool provides the best cloud-based marketing tools to assist users in content discovery and distribution. It covers everything you need to manage your reputation, from email notifications to weekly and daily reports to sentiment analysis.

Multiple projects can be created simultaneously that each following more than one brand or specific campaign. You can also use the comparison tool to compare all of your projects.

Brand24 searches the web to find every instance of your keyword. Brand24 collects real-time mentions from blogs, social media platforms, and even Google reviews.

You can filter data by day, week, or month. You can also filter the data using sentiment-based drilling or sources.

Brand24 offers three pricing levels to suit businesses of any size:

  • Plus – $49 per month
  • Premium – $99 per Month
  • Max – $199 per month

Start today with Brand24 to boost your reputation.

#2 – NetReputation – Best for Building an Online Presence


Best for building an online presence

Reputation management goes beyond responding to negative reviews. NetReputation’s ORM software and support will help you build a web empire of content and web properties to keep your company’s reputation shining.

In many cases, a good offense is better than a bad defense. The online reputation of your company is one.

NetReputation provides a 360-degree solution to improving, building, and repairing your online image. They go beyond just responding to social media chatter and reviews.

This software can help you to suppress negative search results and produce content that will make your brand more visible across all channels.

The five-step process starts with an assessment of your current organization.

NetReputation searches the internet looking for information about your company. They will search for your brand name, keywords, influencers, social media discussions, and tag analysis. Then they will compare your online reputation with that of your competition.

They get to work. Take that initial analysis and use it to create a long-term strategy to build your online reputation.

  • You can build a web presence using landing pages, social profiles, and directories.
  • Correction of existing properties to improve accuracy, conversion, and SEO practices.
  • The creation and distribution of content across many channels.
  • Establishing guest blogs, interviews, publication features, and other thought-leadership content
  • Paid and organic promotion of new content and web properties

NetReptuation, through its support staff, supports this ambitious path to a better online image.

They will be there for you every step of the way, helping to identify new opportunities and adjust strategy based on successes, setbacks, and new developments.

This comprehensive reputation management software and service can be used to raise your organization’s good standing by building an online presence.

Request a free consultation from NetReputation to see what they can do. They will help you stand out from your competitors and cut through all the noise online.

#3 -InternetReputation.com – Best Reputation Management for Individuals


Ideal for Individuals

ORM software and services can be very beneficial to individuals who have aspirations in business, the public sector, or the online world. InternetReputation.com provides one of the best offerings for individual people wanting to build their brands. You can receive the same ORM support that businesses offer to you with their services.

Businesses can track and improve their digital reputation through online reputation management (ORM). What about the newer group of people who might benefit from the same insights?

This tool gives people a central service that allows them to monitor and manage their online reputation. The tool gives you a better view of your activities, making it easier to track progress and combat negative search results. This will help you to build an online presence that is stronger fast.

This is great news for professionals and entrepreneurs looking to establish an online presence, as well as those who are social media influencers or aspiring public figures.

Get the metrics you want to measure alongside InternetReputation.com’s reputation-boosting services and a portal for ordering services (for example: bespoke content creation) to enhance your efforts.

InternetReputation.com delivers the ORM support that helps both businesses and individuals see results. They assist in the creation of SEO-enhanced content that will increase search engine results and reduce negative ones.

  • Negative Google Autocomplete Search Terms can be identified and eliminated
  • Assist in bringing about legal action against libelous material
  • Reacting to negative comments, mentions and interactions
  • Search results and removal of inaccurate or harmful content

Whether you want to boost your personal brand’s stock or polish away negative sentiment, get your free consultation to find what InternetReputation.com can do for you.

#4 – Podium – Best Way to Get more Five-Star Reviews


The Best Way to Get More 5-Star Reviews

This messaging platform allows you to strike while the iron is still hot. Customers can send a Podium link to their customers to let them know where they can leave a glowing review after a positive interaction with sales, service, or support.

It is not possible to keep a good business reputation better than generating positive reviews. Podium is the best way to encourage customers to leave 5-star reviews.

This messaging software can be used to improve the standing of your company in the eyes of customers.

Podium is a platform that helps customer service and sales teams respond quickly to prospect and customer inquiries through a single dashboard. This platform enables communication across Google Messenger, Facebook Messenger, and text messaging.

You can view all customer interactions, as well as their preferred channels, and be notified when new messages arrive. 

Podium makes it easy to communicate with customers. This is a great way to improve your reputation. Your team can capitalize upon the customer’s positive feelings and send a text message to end the conversation encouraging them to leave glowing reviews.

The link is located in the text. It points to any site where you would like them to review your company. This could be anywhere from Google and Facebook to niche-specific sites such as Trustpilot and Avvo.

The podium also provides a testable number for your business, which customers can use to contact you for assistance. This number will be visible in the Podium dashboard.

The software also includes a web chat tool that allows you to add a live chat widget to your websites.

Podium Starter allows you to test all of these features for free. You can request a quote from their website when you are ready to upgrade to the full-featured version.

The full version includes additional tools such as team messaging, SMS marketing campaigns, and text-based collection of payments.

You don’t need a messy reputation strategy that involves you searching for reviews on multiple sites and company pages. Get the Podium to make it easy to get glowing feedback from your customers.

#5 – Reputation.com – Best For Large Multi-Location Businesses


Multi-Location Businesses: Best

Reputation.com, a reputation management platform that can help businesses rank higher in local search results, increase star ratings, and stream reviews per location, is an all-in-one tool. To learn more about the reputation of their business, users can use a proprietary reputation score. All the features that you require for a multi-location, large business.

Reputation.com was founded in Silicon Valley in 2013. It is a leader in this industry. They claim to have created the online reputation management category.

It is a one-stop platform that allows you to rank higher in social searches, boost star ratings and manage customer reviews.

Big-name brands have multiple operations and locations that trust the platform. Notable clients include Ford, US Bank, Nissan, Pearle Vision, and Public Storage.

Reputuation.com’s proprietary Reputation Score is a unique feature. This score gives brands insight into the areas where their business is succeeding and those that are not.

This information can be used to find out how your business is discovered, why people choose it, and what the user experience is like. These data include both offline and online interactions.

The grading scale is between 100 and 1,000. It’s calculated using nine distinct considerations.

Reputation.com was built for scale. This is not the best platform for small and medium-sized businesses. This platform is ideal for larger businesses with a national presence.

To learn more or request pricing information, request a demo.

#6 – Mention- Best For Social Media-Focused Organizations


Ideal for social-heavy businesses

Mention allows businesses to analyze and understand the posts about their business on social media platforms such as Twitter, Facebook, and Instagram. It can help you identify conversation trends, filter the results, republish user content, identify influential people and important hashtags, as well as set up custom mention notifications across different platforms. Paid plans start at $25/month for one user, and up to 5,000 mentions.

Companies can attract and retain customers by having a social media presence. Mention is a great match for your brand if social media is a way to connect with your target audience.

This software can analyze and understand social media posts across platforms such as Twitter, Facebook, and Pinterest. It can also identify conversation trends and perform data filtering. It also offers to schedule and drafting options that allow direct publishing to social media.

Mention crawling forums, social media sites, and other tools will send you notifications whenever someone mentions your brand, products, or any other topic related to your company. You can also use insights from industry niches or competitor brands to help you create your content.

When it comes to monitoring specific social networks, Mention can be very precise. It can identify potential useful hashtags, influencers, and images. The dashboard displays all social media statistics and can be filtered according to source, location, or any other useful data.

Mention is used by over 4,000 corporate clients, including Spotify, Airbnb, and MIT. Mention has more than 750,000 users in over 125 countries.

Mention offers four plans and the option to pay on a monthly, yearly, or annual basis. These plans are:

  • Solo – $25 per month
  • Pro – $83 per month
  • ProPlus – $167 per month
  • Company – Starting at $450 per Month

All prices are on a yearly basis. You will have to pay an additional fee if you choose the monthly plan.

#7 – Swell- Best For Local Businesses


Best for Local Businesses

Swell is a platform that helps local businesses convert customers into marketing machines. It allows you to set up automatic review requests and send customized text messages. Templates can be used to speed up the process. You can choose from many products that will help you connect with customers and grow your business on the same platforms they use. Prices start at $199 per Month, payable annually

Swell is a program that converts your customers into marketing machines. This will allow you to scale up your business by using your reputation.

It can tell you when and how to ask customers to leave reviews about your business. It can send customized, automated text messages to customers with invitations for reviews on Google, Facebook, and a dozen other sites.

Businesses can also use the built-in templates on the platform to quickly respond to reviews.

Swell makes it easy for businesses to connect with local customers and gain greater visibility. This tool is for small and medium-sized businesses that don’t have the resources or time to manage their reputation.

It works best for brick-and-mortar businesses in healthcare, retail, fitness, real estate, and other industries.

Swell has a range of products that promote customer engagement. This will help you get lots of reviews and boost your online reputation. This will help you establish yourself as a trustworthy and authoritative brand.

Swell has received positive reviews with more than 2.1 million customer reviews and an average customer review score of 4.8 out of 5.

We liked the way that Swell kept pricing simple. There are currently two plans:

  • Annual Plan – $199
  • Monthly Plan – $249

Businesses with multiple locations can also opt for volume pricing.

#8 – Chekkit – Best For Service-Based Businesses 


Best for service-based businesses

Checkkit’s review management platform allows you to connect with customers and encourage positive reviews. Checkkit integrates with Google, Facebook, and other review platforms to centralize review management. It includes templates, customized notifications, and a tool to directly message customers. You get full transparency, no long-term contracts, and transparent pricing starting at $99 per month with the essential features.

For service-based businesses like dentists, brokers, or chiropractors, reputation management is just as important.

These businesses want more than just good reviews. They want to build a personal relationships with customers. Chekkit can meet these needs.

Chekkit can integrate with Facebook, Google, and other industry-specific review sites to simplify all reputation management activities. It also includes templates, and notifications, as well as an app that allows customers to send and receive messages. This app is particularly useful for keeping all of your messages from Facebook and Google, video, and SMS in one place.

Chekkit is committed to providing affordable solutions while keeping them within the budgets of service-based companies.

It claims to be independent and not dependent on investors to succeed. This makes it one of few reputation management companies that are fully transparent about its offering and why it costs less than other competitors.

Who doesn’t want quality service without breaking the bank?

Chekkit’s monthly subscription is month to month with a cancel-at-any-time policy. There are two plans available:

  • Chekkit Essentials Plan – $99 per month
  • and Chekkit Premium Plan – $199 per month

You’ll also get 15% off subscription fees if you pay one year in advance

#9 – Chatmeter – Best For Chains And Franchisees


Best for Franchises and Chains

You can leverage listing management and review monitoring capabilities to maintain brand consistency at all locations. You can monitor restaurant performance at the national, regional, or store level. There are segmented reports that allow you to compare and make comparisons. Review trend analysis, comparisons with competitors, and review response tools. Online pricing of products is not possible.

Chatmeter assists franchisees and chains to keep their local reputation in line with corporate values.

It uses review monitoring and listing management techniques to ensure brand consistency across all locations. The software allows you to analyze restaurant performance at national, regional, and store location levels. You can then create segmented reports according to any grouping. Comparing store performance gives you a side-by-side view of your top performers.

Chatmeter’s review management platform allows you to track reviews and compare them against your competitors. You can also measure against these competitors and analyze review rating trends. All data is organized and segmented. Chatmeter also offers review answering tools that make it easier to interact with customers and manage your chain.

To learn more about your customers’ needs and wants, you can create customized feedback surveys.

Chatmeter’s advanced sentiment analysis, Pulse, is one of its best features.

Pulse can be used to analyze every review that your business receives. This will allow you to get into the heads of your customers and see how they perceive your franchises. This allows you to quickly resolve any problems.

Methodology for Choosing the Best Reputation Management Software

Before you choose the right reputation management solution, there are several factors to consider.

We have compiled a list below that will help you narrow down your choices.


Software should be easy to use and integrate with your existing system. Avoid options that require installation on-site or are difficult to integrate with tools and systems you already have.

Review Response

Review management software should allow you to respond quickly to customer reviews. This will improve your chances of turning reviews into customers.

This is the best way to get in touch with customers and learn how they view your brand, product, or service. This is essential, as the purpose of the software purchase is to create a positive online presence.

Recognize compliments and offer your support in the face of criticism.

Mention Monitoring

A mention monitoring system is essential in any reputation management software. This is especially important if you want to ensure that your brand does not get lost on key mentions or information on the internet, such as news sites, forums, and listings.

Software tools that enable mention monitoring can help you locate any brand or product mentions and collect crucial information to plan your competitive marketing strategies.

Review Monitoring

Every reputation management software has a review monitoring function. But it is the way they allow you to monitor reviews that makes a tool a good or bad one.

Monitor reviews on all websites to receive real-time alerts about new inputs. This will allow you to monitor customer feedback more effectively and minimize the chance of missing any reviews, positive or otherwise.

Social Monitoring

A reputation management program that allows you to monitor social media is a good choice. This is essential for understanding the point of view of your customers.

To do this, however, you will need to have your own social media pages for customers to post reviews about your products and services. Social monitoring is a great way to keep up with the latest trends, create long-lasting customer relationships and generate new leads. It also helps protect your brand’s reputation.

Industry niche and business size

Every business has unique needs. A local restaurant may not have the same needs or resources as a SaaS startup, nor will a chain franchisee as a Fortune 500 company.

For the best results, you should choose software that is appropriate for your industry and business size.


Best for the most

Brand24’s cloud-based marketing solutions and in-depth media monitoring will help you keep an eye on your nearest competitors. Content discovery and distribution, sentiment analysis, keyword tracking, and social mention tracking, as well as competitor comparison capabilities. Paid plans start from $49 per month for five users and five keywords.

Wrapping up

A good reputation management strategy can maximize revenue. Businesses should be willing to do simple tasks. Every little bit counts, whether it’s claiming review management profiles or responding to reviews.

Your needs will determine which reputation management software is best for you. Brand24 is better for most businesses, but Mention is great for those with unique circumstances.

You can be sure to find the right tool if you refer to our top picks. To narrow down your choices, don’t forget the method we have discussed.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.