Do everything you can to promote your blog posts.

However, social media cannot be the only source of information.

Why not?

• First, you don’t have to reach all your target audience on social media.

• It is possible to not make the right connections using social media.

• Social media’s effectiveness fluctuates. For example, take Facebook’s

• Reach Apocalypse. We don’t know if a social media channel will continue to drive traffic to our blog.

• Potential users are far more likely to not be on social media than those who are. It is important to search for them and establish a connection with them.

• Content marketer, growth hacker, or blogger, you must master every technique to increase your blog traffic. While social media experts can come up with strategies to drive traffic, you need to be able to use the tools at your disposal.

Let me be clear: I strongly recommend you make use of social media to the full extent possible when promoting your blog posts and driving traffic to your content. But, you should not rely on the reach of your social media accounts.

You can get a significant advantage over your competitors by using other forms of content promotion. Instead of trying to get clicks, views, conversions, and engagements from a small percentage of the population you can maximize traffic from all sources.

I will only share those methods that drive traffic to your blog, without you ever having to log into Facebook, Twitter, or any other social media channel.

Start with the right content.

Your content will determine the kind of traffic that you receive. Most people will get crappy traffic if they have poor content.

What is the reason for this?

Google’s algorithm is smarter than we think. Google’s algorithm can distinguish between articles written with great grammar and voice from those that were poorly written and those that are written with very little skill or expertise.

The primary purpose of a blog article is not to rank, but to provide valuable information and value to your target audience.

Here are some tips to help you get started with the right content.

Write content that is relevant to your target audience.

Now is the right time to create a target persona.

A standard persona contains demographic information and figures along with a fictional photo and the name of the person you are trying to reach.

Good people will assist you in writing content that is specific and focused, rather than broad and shallow.

Get to know your topic.

Personal reputation is not a ranking factor. However, how knowledgeable you are about your topic will affect your ranking.

Why is this so?

Multiple studies have shown that Google values long-form, in-depth content. Google prefers content that is more than 2,000 words to be on the first page of results.

You can’t just put a lot on the page and hope it ranks.

Content should be detailed and deep. Google also considers the relevancy of the words used (relevance to topic) and the authority of the links you make to other websites (authoritative). These factors can impact the credibility of your content.

You will rank higher if you are knowledgeable about your topic. 

This preliminary information can be easy to overlook. What about the cool traffic-boosting tips?

They’re coming. The foundation is crucial. This step is crucial.

Concentrate on the longtail.

Long Tail keywords are the most important tool for traffic generation, aside from social media.

Long Tail keywords refer to queries that include multiple words and not a single phrase.

Take, for example:

• iPhone = A short-tail keyword also known as a head term.

• The best waterproof iPhone 6+ case for extreme sports = longtail keyword

Why is longtail keyword usage important?

Long Tail keywords are better than head terms.

You would need to do remarkable things if you want to rank for “paint”, “apple” and “phone” — such as being Wikipedia.

Ranking for such terms is essentially pointless. Although many people search for head terms, the quality of traffic it generates is often very low.

Long Tail keywords are a great way to drive targeted visitors to your website.

Traffic is not enough. Targeted traffic is what you want.

This is the power of long-tail keywords.

Long Tail keywords actively weed users out. Searching for long-tail keywords requires thought and effort.

Long Tail keywords are also in greater demand. Long Tail keywords account for more than 70% of all queries.

The right long-tail keywords will bring you huge traffic.

Long Tail keywords are more likely for visitors to convert.

It is possible to target traffic and have low competition, which can only be interpreted as one thing: More visitors are more likely to convert.

Your site will be extremely helpful to people who find it through long-tail queries.

They found your article after typing in a long and specific query. Your website must have been relevant if it is ranked for this term.

It is loved by visitors. They convert.

Longtail traffic should be at the core of your traffic-generating plan. There is little competition and high conversion rates.

Refer traffic to high-traffic niche sites.

Linking to other niche websites is a great way to increase your website’s traffic.

What can you do to do this?

Let me share with you a strategy I’ve shared with others. This technique is effective, especially if your niche is blog-savvy or online-active.

Referral traffic refers users to your website from other websites.

If someone is reading an article on XYZ’s blog and sees a link to “this fantastic article”, they might click on it to go to another website.

Voila. Referral traffic.

You’ve likely spent some time analyzing your referral traffic if you have Google Analytics.

Recent studies have shown that social media is the most popular source of referral traffic.

Social media is the most popular source of referral traffic. However, there are still valuable referral sources such as other websites. These leads can sometimes be more valuable than referral traffic from social media.

How can you get this referral traffic? Here’s how it works.

• Find the top niche websites that have high traffic and are qualified leads. You should focus on websites that produce great content.

• These websites can be linked as normal when you write a blog post.

• To let the publishers or authors of the website know you have linked to them, send an email.

That’s it.

What’s next?

There are many options:

• Get on their radar. They will be aware of your content and you if they don’t know about it. You have found a polite, professional way to say “Hi.” I’m here. Pay attention to me.”

• They will be grateful to you. You’ve created some goodwill. It can’t be so bad, right?

• They may share your content via their networks. They may also share your content if they have an audience on social networks or other networks.

• They will link to your blog. This is where referral traffic comes from. It’s not something you would expect, but a tit-for-tat link courtesy can be used to acknowledge another blog and its content.

You won’t get on their radar if you just link to other people and don’t reach out. It is a good idea to follow up on the links you have made with a short note. However, if you are busy or forget, it will still be an option and you may get a link back.

This technique is used by some of the most successful content marketers that I know.

This kind of outreach has a huge cumulative effect. This type of outreach can lead to invitations for guest posts, speaking engagements, and even referral traffic.

Guest blogging.

My number one source of traffic has been guest blogging. Because I love writing, I love guest blogging. However, I appreciate the opportunity to share my knowledge with a wider audience.

With the content on Quicksprout and my website, there are limits to how many people I can reach. If I create content for sites like Forbes, Inc., Search Engine Journal, or Search Engine Journal, it allows me to offer value to a new group of readers.

Referral traffic can also be generated by guest blogging. Guest bloggers often include a bio at the end of their article that includes a link to their website.

Guest blogging is a great way to build brand awareness and knowledge. People will become more familiar with you and your brand as you gain recognition within your niche. This can lead to direct traffic or branded organic queries.

Ramit Sethi, a well-known author, observes that referral traffic from relevant blogs is a major source of traffic.

How can you get started with a guest blog?

• You should be blogging regularly. Sites that welcome guest authors want to ensure that you are a competent writer and will likely want to see examples of your work.

• You can search for websites that accept guest posts. Search for sites that accept guest posts by simply typing “[your sector keyword] + guest posting” or “[your sector keyword] + write to us.” You may also find niche websites that you have already visited and read guest posts.

• Ask the owner or administrator for permission to guest post. Your chances of being accepted are increased if you become an active reader, engage in blog comments and share the content.

• You can pitch topics or write an article. You can improve your game if you have an article or topic in hand. Although pitching should not be submitted unsubmitted, if you have one, you can mention it.

Guest blogging can have a snowball effect. You’ll get more out of it the more you do.

You will become more popular as you create more content. People will also recognize you and the quality of your articles. They may be looking for you, rather than looking for sites to publish on.

Conclusion

Is there another way to get traffic, without the use of social media?

Absolutely. These are just a few of the methods I have described in my Complete guide to building your blog audience.

To drive traffic to your site, I recommend that you use every possible method. There are many ways to reach your target audience from all corners of the Internet.

It is crucial to understand these people and how they search, look, and what they do with their time.

Social media is not the only way to reach your audience. You may find your most valuable and best source of traffic from somewhere other than social media.