Technology is crucial to a successful business.

Technology has made it easier for consumers to search for products and services online before making a purchase decision. This can lead to lost leads if they get distracted by something that interests them. Organizations need to have access to sales and marketing techniques to attract, nurture and convert leads.

Technology helps companies grow, build relationships, strengthen their effectiveness, and improve how they communicate with potential clients.

Technology is an essential strategic tool that can help organizations improve their efficiency and stay ahead of the competition. Despite technology not changing marketing roles (the dynamic power between buyer and seller relationships), it has made it impossible for companies to change their corporate attitudes toward marketing.

Is your CRM appropriate for 2021 buyers?

The old CRMS was created when people still wore snap bracelets and listened to Nirvana. They were used to track customer records but it was only a basic way for brands to communicate with buyers.

With CRM technology improving, sales and marketing teams could use individual customer data to scale communication vis-à-vis real-time messages and dynamic content.

As 2021 nears, many organizations reach out to HubSpot partners and growth marketing agencies in Los Angeles such as WEBITMD to implement modern CRM technology, marketing automation, and a multi-channel strategy to deliver unforgettable customer service while harvesting the right information that can be used to optimize and increase sales, while also solidifying year-over-year growth.

This article will help C-Suite members, as well as marketing and sales managers, to prepare their tech for 2021 to help them meet all their growth goals.

Make sure you have a complete platform

Marketers had to manage multiple platforms to reach potential customers not too long ago. CRMs were not yet the dominant platform they are today. It is possible to find one platform in 2021 that allows you to create and optimize content and nurture leads. You can also monitor contacts and manage the nurturing process. This will allow you to evaluate how your overall marketing strategy is progressing.

You can do all of these things with one tool. Your sales and marketing departments can also work together from the same platform.

Find out if technology will reduce your internal costs

Your primary goal should be to achieve your sales targets and increase your bottom line. A robust CRM and a customized set of tools and strategies from a growth marketing company in Las Vegas can help you get more leads and convert more customers. It can also identify opportunities for companies to make internal changes that could save thousands.

HubSpot estimates that an average sales team spends over 80 percent of their time managing leads. These tasks are time-consuming and can include lead scoring, segmenting leads, and writing a custom email marketing messages for each lead. Finally, you need to keep up with the engagement by responding to everyone promptly with the right messaging.

An average business of medium size has 15 salespeople, excluding managers and executives. Your average sales lead salary is $55K. If they are close to the national average, their salaries will come in at almost $825K per year.

Partnering with a growth marketing company in Miami that provides comprehensive CRM technology can help you reduce your sales team to just three people. This will not only result in savings of hundreds of thousands but also increase efficiency and deliver better results.

You can choose to either disband large sections of your sales team to make way for more cost-efficient and efficient technology or to designate other areas of your business to your team members. The right CRM technology will allow you to reduce operating costs while increasing sales and effortlessly nurturing leads.

No Lead Left Behind

Mismanaging leads can cost organizations thousands of dollars. This is because they waste time on poor-quality contacts. Qualified leads that are likely to convert can often slip through the cracks – this is due to human error.

A CRM combines the best marketing and sales technology to ensure that every lead is correctly scored and segmented in the right place. This eliminates human error which can cost companies thousands of dollars each year.

In 2021, make sure you research growth Phoenix marketing agencies. Ask them about their technology tools and capabilities. Then, invest in one that can reduce your sales cycle, reach more people and convert more leads in a scalable and efficient manner.