5 Key Practices When Service Branding Your Company


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Companies need to consider the importance of service branding as well as their role in the market when branding services. These are the keys to branding your service effectively and impactfully. 

It is more difficult to market something that isn’t easily visible.

Service branding is not like product branding which promotes a product. It requires a bit more behind-the-scenes input.

Service branding is about promoting your company’s image, professionalism, and other factors that influence how customers see your business.

Experienced companies should be able to effectively promote their brand. Are they doing it well?

This article outlines five tips for service branding that will encourage all companies to effectively market their services.

1. Take action

It is important to think ahead in a constantly changing business environment.

Your business must be transparent with customers before they ask for further steps or have questions.

Online sales significantly increased during the height of COVID-19. Many businesses had to change their delivery and online ordering methods. This led to many questions about the status of shipments.

Target has added an FAQ section to its website to address all questions related to shipping and orders.

The website section provides details about delivery and order options. It also includes information about pricing, returns, and tracking.

Your service will be top-of-mind for many customers if you think ahead about how they will interact with your business.

It is important to answer their questions promptly and to reply to any communication requests. Do not wait for days to answer a request online. Respond as quickly as possible, preferably within 24 hours. These expectations should be shared with your team to ensure excellent customer service.

2. Clarify your Services & Message

What is your business doing? This should be the most straightforward question you can answer.

It is essential to communicate your company’s message and brand attributes when you are starting or growing your business.

Clear communication with your customers will enable your business to grow faster and have a greater impact on employees, customers, stakeholders, and customers.

Method, a company that makes cleaning products, has a section on its website called “story” that provides details about its founders and foundation.

The story explains how their purpose connects to people and the earth, as well as describes what they are doing to combat COVID-19.

Your service branding will be more effective than the messaging of your competitors by clearly communicating your message and service. The best way to attract new customers is to use the power of stories.

3. Anticipate Needs

Your team must know your client or customer’s needs to run a successful business. It is crucial to anticipate your client’s needs and requests.

You should have all the information you need to help your customers, whether where to find a particular product on your website or at a nearby location.

This high-quality customer service makes a good impression and shows great digital branding. It shows that you care and is on the ball.

It reminds your target audience that you are trying to engage them with your business.

4. Be creative

Creativity is a key ingredient in some of the most successful examples of service branding. Potential customers will pay more attention to a creative brand than a transparent, approachable company.

Many hotels offer special deals and discounts for members of their Rewards Program. Marriott Bonvoy adds a creative twist to one of its packages.

Many people work remotely so the notion of having a second workplace is common.

Marriott Bonvoy offers workstation packages for selected locations.

This package includes a large private space with Wi-Fi, food and beverage options, as well as access to all other hotel amenities.

This creative offering not only offers a change of scenery but also gives their customers the right amount of care and attention.       

5. Delight Your Customers       

It is important to delight customers and turn them into advocates of your service by following the inbound method stages.

Your customers will recommend your business to their friends and family if you provide high-quality customer services, prompt response times, and creative options.

It is crucial to demonstrate to your customers that you are open to feedback, questions, and suggestions, especially if you offer a specific service. To stand out from your competition, a little can go a long way.

Resilient with Your Service Branding

Customers know who the company is and what it stands for. It is crucial to have a clearly defined service branding strategy to make your company stand out from the rest.

Keep these things in mind:

  • Be proactive
  • Clarify your message and services
  • Anticipate needs
  • Be creative
  • Delight your customers

Customers will be able to immediately perceive your brand and business as a trusted partner.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.