Marketers must keep up with current and future trends in order to be successful. Advertising is a challenging industry due to constantly changing situations and decreasing attention span.

It doesn’t matter if you are a digital marketing agency or not, understanding tomorrow is key to creating campaigns that can go viral. But, it’s impossible to predict the future in the current social media climate.

PPC is the best option for many customers, given the current environment. PPC allows you to present your product directly to potential customers, while SEO services drive organic traffic. PPC tools make it easier to measure your ROI, as the budget can be clearly set. 50% more likely to buy from an advertisement than an organic link.

The good news is that PPC will be around for 2021. What are the PPC trends you should be focusing on?

Video ads are the next step in PPC Marketing.

Video ads are crucial in a PPC campaign

As a baseline statistic, I would see 1,000,000 videos uploaded to the internet every second by 2022. The best time to begin is now.

Your ROI for PPC may be on the decline due to rising keyword costs. Video Adwords, on the other side, are cheaper and have less competition. Video ads can also be targeted to a more specific audience.

An individual’s attention span has dropped to 8 seconds. Prospects now have only 8 seconds to decide if they want to learn more about your product. Video ads can convey more information than text and in a shorter time frame. Combining a stunning visual and a compelling voice-over can incite curiosity, which in turn can lead to conversions.

The concept of PPC states that different video ads will only cost you if someone clicks them. In-stream ads, which are very popular on YouTube, make the situation slightly more complicated. Your marketing costs will be increased if a user opts to watch your ad rather than skip it. This works in your favor as it increases brand awareness and gives you a clear statistic about who “chose” to stay with the company.

How can a business make an impression using video ads?

Video ads are more complex than text links. These are some ways to make your video ad memorable.

• Be very careful when choosing your target audience. It is possible to define demographics in detail. Therefore, targeting people who will just ignore your ads doesn’t make sense.

• Your video should be well-scripted. Directing a video of 30 seconds in length, the first 10 seconds should be enough to draw the viewer in. The script should include the next steps to your product at the end.

• You can compare what is popular in the market to create a plan. People respond more to humor when culturally relevant information has been presented in a funny way.

These are some top tips to produce high-quality videos.

Why not do it right? Video ads work best if they are simple to understand, provide valuable information, and are interesting.

• Make your story the main focus of your video ad. Your video ad must make viewers feel emotions, and then link those emotions to your product. A sales pitch that is merely a sales pitch can be distracting and could defeat the purpose of your video ad.

• A brief video that only provides the information you need is better than a long video with no purpose or goal. To keep the most important parts of your scripts, edit them aggressively.

• Optimize your video to SEO. This applies to all aspects of the video, including the script, title and description. Your video must be searchable before it can be found.

• Your customers should be educated and you must build authority. People are visual learners. They trust people who can teach them something. You will soon be a brand that has all the answers and your product will be loved by all.

Why are Video Ads on the Rise?

There are many reasons video ads work well. Here are some of the most important.

• Video ads are a great way to increase brand awareness. Visual retention is very high. It is easy to forget a block of text, but a video that resonates strongly with your values will stay in your mind.

• 88% video marketers claim that it increases their ROI. Video ads increase conversions. This is a well-known fact. The person who takes the time to view your entire video will be more inclined to spend additional time learning about your product.

• Video ads can help to create a brand personality. Video ads can be used to convey brand values and perceptions. Video allows for more freedom and flexibility than text, which can be molded only in certain ways.

• Video can be used to introduce other types of content. A short excerpt can include infographics, graphs, and text. This allows for the sharing of extensive information. Video ads can also be used in marketing communications.

What is the future of video marketing?

Google’s Bumper videos, Facebook Ads and the fact that Facebook Ads are a key part of the marketing process only proves that video is here to stay. Every day, more marketers adopt the video ad strategy.

Virtual Reality is the next evolution. Virtual Reality is now making video ads and providing a rich and engaging experience. VR makes consumers part of the larger picture and opens up new creative possibilities.

Next, you should understand how to leverage this medium in your PPC strategy and get started banking on it immediately.