Your store is beautifully designed and people are finding it. Sales are increasing. What’s next? Either you wait and hope sales continue to increase or you can be proactive and track your conversion rate so that you can take steps toward improving it.

Pop-ups are a great way to engage customers.

What’s the conversion rate?

Your conversion rate refers to the percentage of site visitors who make a purchase. It is also the percentage of people that convert from visitors into buyers.

Imagine two stores selling the same product. Lucy’s shop receives 1,000 visitors per day and sells 20 products. Amy’s store receives 100 visitors per day and sells 10 products.

Which store is doing better? Lucy has more sales than Amy, but Amy has 10 percent more conversations than Lucy. Amy would make 100 sales if she had 1000 visitors. Marketing and growth strategies like SEO and advertising will yield better results in Amy’s shop than they will in Lucy’s. This simple indicator is a great indicator of the performance of your website.

How can you improve your conversion rate?

To increase your conversion rates, you don’t need to be a professional marketer or have a large budget. You can use low-cost strategies to increase your conversion rate:

Offer a discount by using exit pop-ups

Imagine yourself in your favorite shop and seeing a gorgeous red sweater. The fabric is warm and you like it so you decide to put it down. Then, as you are about to leave the store, you hear a sign. It says that all sweaters will be 30% off. What would you do? You have a good chance that you would go back and purchase it.

You can create similar experiences on your website using pop-up makers. You can choose from a range of pop-up designs and then customize them to your liking from within your WordPress dashboard. There are many pop-up triggers you can choose from, including exit intent, scroll and delay. Learn more about Convertiply ‘s customization options.

Offer a limited-time discount 

Visitors might be interested but not ready to buy. Perhaps they are researching other options or are uncertain about the price. Nurture is a proven method to convert such visitors. You can tell them about the benefits of your product, and even share success stories from customers. Offer a discount if they buy within a certain period (typically, just a few days). No one likes to miss out on a great deal!

This tactic can only be used if you collect the email addresses of your visitors and then export them to an email marketing platform like Mailchimp, Sendinblue, or Mailchimp. 

Content upgrades are a great way to grow your mailing list

In exchange for their email address, you can offer a content upgrade as a free resource. It should be useful to your visitors and in line with your buyer persona.

These are some examples of good content updates:

• Refer a friend to receive a discount code at a clothing shop
• One-week licensing for a software company
• If you are an educational service company, one lesson is free

Redirect users from pages with high traffic to product pages

Since search engines answer people’s queries, they drive the most traffic to blogs and content pages. One of the best ways you can get traffic free to your website is to create a blog that addresses topics and challenges that are relevant to your customers.

Next, you should direct readers to relevant products. You could write about how to teach kids to ride a bicycle and use pop-ups to direct them to the page for a helmet.

Convertible’s Scroll trigger feature allows you to display a popup after the visitor has finished reading an article.

Give customers a reason for returning

If you have the email address of a customer, you can reach out to them whenever there is something to offer. It doesn’t need to be something of financial value. All that is required is for it to be valuable to them and make them feel valued. Send an email to:

• Black Friday, Cyber Monday, and other holiday offers
• Celebrate special occasions such as their birthdays and anniversaries
• New products
• Success stories from customers
• An anecdote from your journey

Email marketing is a great way to build trust and establish a connection with customers and potential customers. You don’t want your email to appear as spam, so don’t send them too many times.

Increase site traffic

You can increase sales by increasing your conversion rate without having to generate additional traffic.