Do you remember JARVIS? Tony Stark’s artificial intelligence assistant. This AI is very sophisticated and can interact with humans just like a real person. AI advancements in marketing aren’t going to happen anytime soon.

Email marketing is a vital part of the marketing world. Many email marketers believe that it will give their campaigns the boost they need to achieve better results because of its directness and cost-effectiveness. Our guide will help you find out how AI can be used in email marketing, and what we envision for AI-powered emails.

Can AI replace email marketers?

AI tools are limited to writing about benefits and features. These platforms are fed information, but the result is linear and driven by features and benefits. People don’t just buy based on benefits and features – they buy based on emotions. The Email Marketing Show

These tools can be used by email marketers to add content blocks but they lack emotion and empathy. You can create data-driven emails using machine-generated campaigns, but these tools cannot replace email marketers, who can read the data and humanize them. Storytelling is used by email marketers to humanize their emails. This increases trust and retention. Personalization is different. It offers an experience that’s tailored to a user’s name or shopping habits, etc. Email marketers will be around for a very long time.

AI benefits in email marketing

Below are some of the short- and long-term advantages of using AI in email marketing.

• Revenue increases

Hotel Chocolat experienced positive results after using AI to increase its frequency of sending. Unsubscribe Rate decreased by 40%, and their open rates increased. This resulted in a 25% revenue increase. This case study shows that AI can optimize your sending frequency to generate more revenue.

• Cost reductions

AI-powered email solutions can help you create winning campaigns and reduce the amount spent on advertising. In a report from 2022 Statista, 51% of respondents reported that the cost of service operations at their companies decreased by more than 20% when AI was incorporated into email marketing.

• Extract large amounts of user data

AI can extract actionable patterns out of large data sets. For example, AI can determine what is effective across a wide range of emails with high performance. AI experiments allow you to analyze data and program or re-program based on that analysis. You can avoid spamming your subscribers with generic bulk emails by discovering the correct information about them.

• Scaling AI email marketing campaigns

Did you know the global AI market will be worth $118.6 Billion by 2025? In recent years, more and more brands are using AI platforms to communicate with their customers via email. It has helped businesses scale email marketing campaigns and save time on FAQs and sales.

AI for email marketing: 8 ways to implement it

Here are eight ways AI can be used to redefine the email marketing landscape.

1. Draft compelling subject lines

According to Phrasee using AI when writing email subject lines could result in an increase of 5-10% in open rates. AI subject line generators are powered by two technologies: natural language processing (NLP), and natural language generation. NLP is the term used when a machine reads text. The text is then converted into machine-processable, understandable code. NLG is used when a computer uses the code to create its own words. NLP is the reader, and NLG is the writer.

Groupon and eBay are two of the most famous companies in the world. They have integrated AI-driven solutions into their email subject lines, which has resulted in millions of dollars. IBM Watson Tone Analyzer can be used to determine what emotions and styles work best with your product or target audience.

The subject line, “Hello John, We have a great deal for you”, has a good sentiment score, and is neutral. It encompasses a variety of social traits, such as conscientiousness and agreeableness. You can use these characteristics as a benchmark for future subject-line copywriting.

2. Personalize your email copy

Some businesses use AI assistants to write bulk emails. This is ideal for companies with large numbers of clients or consumers. AI-email tools such as Lyne.ai Magic Sales Bot Conversion.ai Snazzy.ai Lavender SmartWriter.ai and Lola AI will create emails in no time based on your topic.

Lavender is a good example. Lavender customizes your email introduction by showing social network updates, funding, tech stacks, job listings, and company information based on your prospect’s email address.

It is important to personalize the first line of your Cold Email to receive responses. This shows that you have done some research on the potential client. Here are some examples of opening lines that are personalized:

• Just finished reading the case studies you wrote for “customer name”. It’s amazing how you increased ad conversions by 15% on their Facebook page.
• I was at the event where you spoke. I enjoyed the unique insights. Looking forward to testing some of these ideas in the coming week.”

3. Restructure your email campaign

You can use AI-powered tools to break down your email marketing campaigns into smaller campaigns, maximizing the delivery of emails in your inbox. Email privacy is a growing concern for email marketers. They must therefore place more emphasis on the delivery of emails.

AI can be used to schedule cart abandonment emails at a certain time, with a particular frequency, or as a reaction to an event. Grab our Abandoned Cart Email Template and bring back customers who have left without buying.

Mailmodo sends automated reminder emails to users who abandon products on your website without buying them. Traya achieved a 15% cart recovery with our interactive emails.

Check out our collection of Abandoned cart email series for eCommerce and D2C brands

4. Cleaning up your email lists

AI-powered technology can clean up email databases by removing out-of-date contacts and updating job titles, phone numbers, and other information automatically-improving deliverability across emails in the process.
– Mayuri Bhamare Director at ACE Software n Web Solutions

Manually reviewing your email contacts can be a tedious task. Your email lists will be healthy and your email service provider (ESP) won’t report you for it. AI-powered tools can clean up your email database by automatically updating information such as job titles, contact numbers, email addresses, and more. This will improve email deliverability.

5. Make smart segmentation

Manually segmenting email lists can be time-consuming and lead to human errors. Many marketers use AI solutions to automate this process. AI can be used by email marketers to categorize lists of clients based on the information they have collected. This data includes information on past purchases, browsing behavior, and preferences. The AI system uses this information to create email segments and send personalized emails to them. AI removes the need for guessing which products will appeal to a particular buyer or what type of writing they enjoy reading.

6. Understanding your customer’s lifecycle

email marketing begins with the recruitment of potential clients. AI is used by businesses to sort through the attributes and needs of consumers to identify their ideal customers. Next, the business must engage potential customers to ensure a high response rate. AI can also be used to reengage clients at the end of retention. It allows you to build a relationship with your customers that will last throughout their lifetime, and ensure brand loyalty.

7. Customize email retargeting

AI can help you refine your email strategy for retargeting by identifying customers and sending emails that resonate. Some buyers will buy a product right away after receiving an email. Others may not reply to your email until a few days later. AI can assist by sending retargeting emails at the best times. You can include items that are algorithmically selected in your retargeting emails to increase the value of your sale.

We use predictive insights to help eCommerce companies send relevant retargeting emails. Read our guide on Retargeting Campaigns to learn more about how we work.

8. Product recommendations

AI allows brands to track on-site activities and use that information to send personalized product suggestions via email. Emails can incorporate individual recommendations based on site and product data in real time.

In this email, Endy alerted customers to an upcoming exclusive sale. The AI-powered recommendation system included items that clients had indicated an interest in or were similar to the products they interacted with on-site.