They quickly reacted to a very embarrassing revelation about how Facebook stored and used user data.
Facebook announced that they were shifting their focus from fake news to “what made Facebook great in the first place”.
Zuckerberg and co. have created a new algorithm that will show more content from family and friends in users’ feeds. This algorithm is believed to prioritize more meaningful interactions. This is good news for users but it will make it harder for businesses to see their organic posts.
What the New Facebook Algorithm Can Do for Your Business
Facebook shared some secrets with Digital Marketing Agencies to help businesses use Facebook.
1. Focus on comments, not likes
Posts with comments are the most likely to receive priority. Commenting is seen as active engagement and therefore more ‘meaningful’ than passive clicks.
2. Every action has a reaction
A reaction, although not as engaging and meaningful as a comment, is still highly valued. It is much easier to hit a ‘Haha” or a ‘Love’ emoticon than to write ‘LoL, but it still shows that the user responded in some way. If there are many reactions, brand posts will reach more people.
3. All comments are welcome.
Social media can be a great way to have conversations and get feedback from customers. Use it! Be positive when you respond to a comment. Are you having trouble getting the party started? Ask your employees to make the first comment. Your business will then reply to help get the ball rolling.
4. Get involved and share
The new Facebook algorithm states that it is not enough to share a post. To be shown in the feeds of other users, the share must be shared and engaged with. It must be good content if a post is shared, gets clicks, or more shares.
5. Messenger: Share posts
It is easier to share a Messenger post directly with a user. A private post is more meaningful than one shared with your family, friends, and colleagues. This is an ‘active’ engagement indicator that you should consider when creating content.
It is now more important than ever for businesses to create high quality content your users wish to share and engage with. With the limitation of organic posts, social media advertising may be more beneficial for your business.
