Pay-per-click advertising is one of the most effective marketing channels. It can generate a lot of revenue and many customization options will allow you to make sure your money is well spent.

Watch the video, then read on to find out more about common PPC mistakes and frequently asked questions.

PPC is best managed properly. It can make you appear in irrelevant searches and decrease your quality score.

1. Incorrectly using match type

There are three ways to search for keywords in Google Ads. We’ll illustrate each setting by using “men’s running shoes” as an illustration.

• Broad match – Your ad will show broad keywords that are not closely related to your keyword.
• Phrase Match – This shows your ad using phrases like “men’s running shoes” or “men’s shoes size 9”.
• Exact match: If someone searches for “men’s running shoes”, your ad will not be shown. “

Broad matches are best to reach a wider audience, and precise matches are better to bring qualified traffic to your site. 

You need to select the best setting for you. A broad match is good if you’re looking to increase traffic. An exact match may be better if you want to convert. 

It’s easy to waste money on the wrong people if goals aren’t set early. If that happens, you won’t get the results you want.

2. Geotargeting is not recommended

Geotargeting is also known as geotargeting. Multinational corporations can use this technique to direct their funds to one country.

Geo-targeting is an important part of SEO. Geo-targeting is a crucial part of SEO.

Google Ads has standard geo-targeting options. However, you can get higher-quality leads if your target region is smaller. This will improve your quality score and save you money.

3. Forgetting negative keywords

Negative keywords are terms that you don’t want ads to be shown for. These are useful for broad and phrase-match keywords. Certain words can alter the meaning of a keyword.

You can add the negative keyword “women’s running shoes” (or any other keywords) to your listing to make sure it doesn’t get triggered by searches for men’s footwear. 

Negative keywords can be used for unrelated searches to increase your quality score and eliminate them. This will help you save money in the long term.

4. Avoid long-tail keywords

Long-tail keywords are search terms that contain long phrases. They may be used to indicate the user’s intent. Shorter keywords are more specific and cheaper for businesses.

You can narrow down your customer base by using long-tail keywords. Although this may seem counterintuitive, it is important if you want to attract more people to your site.

You may not get a lot of traffic, but you will get lots of quality users based on their intent. 

5. Quality score is ignored    

The quality score of your company is the numerical representation Google gives you. Google may pay less if your quality score is higher than your competitor’s. 

Google Ads will display your quality score. There are a few easy ways to improve your quality score.

• To target your audience, use long-tail keywords. This will ensure you only get qualified clicks to your website.
• Offer quality information. Create pages that assist and inform users who click your ads.
• Add calls to action to pages to make it easier for customers to convert.

These tips will help improve the quality of your business and grow it. If you ignore these ideas, you won’t get the results you want.

Kobe Digital is used in conjunction with PPC every day.

Kobe Digital’s dedicated PPC managers keep abreast of the latest strategies to ensure the best results for their clients. You can trust them to help your company.

Are You Ready for More Customers Online? Contact us today to get the best PPC strategies for your business!