Shopify announced several new features Tuesday 29 June 2021. These new features will make it easier for users to use the platform.

Shopify 2.0 offers merchants many new themes and features.

The Shopify platform can help you increase your store’s rank in search engine result pages (SERPs). There are a few SEO tweaks that you can use to improve your store’s position in the SERPs. We will be discussing them in this article.

These were the changes Shopify made in its most recent update for merchants.

• New editor
• Architecture with a brand-new theme
• App blocks & app modularity
• Metafields
• File picker
• The default themes

Now, we’ll list the best Shopify 2.0 SEO features.

What’s Shopify Online Store 2.0?

Shopify is the leading eCommerce platform in the market. It has been a strong competitor over many years. This position was further enhanced by the launch of Online Store 2.0.

The Canadian brand was founded in 2006 and features an intuitive interface that focuses on small business success. Shopify’s partner network generated $12.5 billion in revenue.

Shopify 2.0 allows merchants to sell online.

This new version was designed to enhance user experience and give merchants new features that will enable them to keep consistent content on their storefronts.

Shopify launched several SEO-related features. Here is a quick overview. Let’s also discuss the implications of these features for your business.

Shopify 2.0 SEO-Related Features

A list of new and improved Shopify 2.0 functions that can help optimize your store’s SEO.

Metafields changes

Metafields are data that can be added to pages and individual items.

Metafields’ latest update allows you to provide more product information to increase sales.

Shopify now allows you to edit meta fields within the theme editor for a product, collection, and page meta.

This update eliminates the need for APIs and code. This update allows you to modify product pages without relying on APIs or hardcoding meta fields.

You can add any content to the product page with the upgrade. This upgrade allows you to add any information that may be useful to potential buyers.

Meta fields are a great way to improve your SEO.

Flexible Store Content System

You can now add content to product pages without needing to code or use APIs.

Customers can add sizing, ingredient list, and meta fields to this section. These will then be available in the main store editor.

Metafields allow you to store media such as photos, PDF files, and more.

To place a product guarantee on your product page, you can use the file selector. You just need to select the file you want and place it into your theme’s meta field.

Apps may also use this space for files and images that are not related to products, such as images within themes.

To attract buyers, provide more information

Shopify now offers a new feature that lets you display more product information on your online store.

Adding more information about clients and products to your code can be time-consuming.

This update allows you to modify or update meta fields from the Shopify dashboard without touching any code! 

Meta fields are used to improve the data elements of customers, products, or transactions. This is good SEO.

For example, you might have used meta fields in the past to give specific care instructions to buyers.

This feature can be used to add additional information about clients, products, and orders to your Shopify account.

These data can be used to improve customer loyalty and enhance their shopping experience in-store.

Suggestions for Customized Apps 

Now it’s easier to find the right app.

Sometimes the Shopify App Store’s old version can make it hard to find the right application.

Shopify App Store offers app suggestions for companies like yours, with the release of Online Store 2.0.

This innovative tool is designed to save you time and help you quickly identify the best match for your shop.

You can customize 404 pages

The home of one of your most important online shops is the 404 Page. 

Visitors to your website will automatically be redirected to this page if a link is broken, or the navigation is not working correctly.

Shopify 2.0 makes it possible to customize the 404 error pages and make them shoppable.

Add products or categories to the theme code, then add sections.

It might be worth adding a section that lists your best-selling products, and links to your most popular collections so customers and search engines can find them easily.

Website loaded quickly

The 4-second difference in click time and loading can make or break a sale.

Your website may be the best product on the internet. If it loads too slowly, you will lose sales.

Shopify 2.0 will help you increase your lifetime worth, decrease your bounce rate and improve SEO.

Shopify’s SEO Management Tools will help you to optimize your store and personalize your website to make a better first impression.

A completely new editor

Updates are scary, especially if they have a major impact on something you depend on.

This update will make a big difference in your life.

While it might not seem like much, it can make a big difference once you start to use it. To make changes, you don’t have to code any code.

The new editor for theme editor makes it easier to create pages and manage content.

This editor makes it simple to control the appearance and feel of your store. You can save time and money by using this editor, whether you’re updating your store frequently or creating a new one.

Shopify stated that it will also provide an editor for other Shopify Apps. Expect to see many native features in the near term.

What are you supposed to do before switching to Shopify 2.0?

Now you have a better understanding of Shopify’s plans as well as the experiences of other companies who are undergoing the transition.

There are many details to consider, so it will be difficult to switch.

It is important to take your time and consider all factors. It could cost you more to make a quick decision than you intended.

In conclusion

Shopify 2.0 offers a variety of new features that will transform the way you manage and build your online store.

Stay on top of this ever-changing platform.

Shopify’s newest features allow small to medium-sized businesses to create page templates, fill them with data, and not have to write any code.

The content management software was also redesigned with SEO-friendly features.

These tools will be of great use to those who already have Shopify projects or are planning to create one.

The Most Commonly Asked Questions

How do you upgrade to Shopify 2.0

These steps will allow you to update Shopify 2.0.

Step 1 – Open the Theme Converter App: Apps >Theme Upgrader.

Step 2 – Check if theme updates are available via Dashboard

Step 3 – Click on the Update button to upgrade your theme. 

Shopify 2.0: How can merchants benefit?

Shopify’s store updates and new features are a boon for merchants on many levels.

1 Online Store 2.0’s new capabilities allow merchants to create stronger brand stories and experiences for their customers.

2 Businesses can make their stores interactive and more content-rich by using dynamic resource capabilities.

3 The new tools make it easier to manage stores and allow for faster customization.

Will my Shopify store close if I don’t upgrade from 2.0?

The simple answer is no. Shopify sellers who like the current theme version won’t have to worry about any future changes.

While you can still use Shopify version 1 as your theme, 2.0 customers will not be able to access certain features. It is best to make the switch as soon as possible.