Marketers learned one thing after the COVID-19 pandemic. A website is not an option. You need to keep up with digital evolution to stay relevant in 2022 and beyond.
This article will cover the ten most important trends in marketing that you need to consider for your business to succeed.
Marketing trends
- Video Marketing
- Voice Search Optimization
- Augmented Reality, and Virtual Reality (VR)
- Influencer marketing
- Conversational Market
- Artificial Intelligence Machine Learning
- Live Streaming
- Audio content
- SEO
- Inclusionary Marketing
1. Video Marketing
Video content is increasing in popularity and is not slowing down.
You will also see more video content within marketing campaigns by 2022. This is due to the increased tracking technology.
Remarketing is one example of a powerful form of advertising. Remarketing will allow you to incorporate video marketing in new ways.
Influencers are creating more videos than ever before.
How can you prepare for the rise of video marketing
- You should spend time creating quality video content to promote your business.
- Join platforms like TikTok and Instagram Reels.
- Encourage customers and others to buy user-generated content.
- Video production needs more budget.
2. Voice search optimization
48% of consumers use voice search to search the internet. Voice search optimization focuses on long-tail keywords (more than three words) rather than query queries. This is because people tend to use complete sentences when asking questions.
To maximize voice search growth, create content that answers people’s questions. Although it might seem random, this question is asked more than 1,000 times each month. This question can be used to help customers contact your business for more information and to schedule a visit.
For industry-related questions, you can search Answer the Public to keep abreast of the latest marketing trends. You can also use keyword research tools like Ahrefs or Semrush to find keywords such as Ahrefs, Google Keyword Planner, and other relevant questions. This will improve your SEO ranking.
3. Augmented Reality, and Virtual Reality (VR).
Augmented Reality (VR) and Virtual Reality (AR), are two of the most prominent marketing trends in 2022.
What’s the difference between AR & VR? AR is an artificial reality that allows you to interact with other dimensions via your phone or tablet.
VR and AR are sometimes referred to as 360-degree marketing. TopShop, Sephora, and Oro are all using these technologies successfully.
Let’s take a closer look at IKEA. This app was developed by the home-furnishing business. AR technology allows customers to place items in real-life spaces by using in-store shopping.
AR and VR can give you a competitive edge in marketing.
Want to add VR to your business? Experts suggest that you start by adding AR functionality to your business cards. AR technology allows you to highlight contact information innovatively.
4. Marketing to Influencers
Brian Mechem, the co-founder of the top influencer marketplace, said that 2022 is the year of the creator.
What’s driving this trend? Facebook will pay $1B to creators by 2022. Nearly 50% of marketers think they will spend more on influencer content than 20% because they see a positive ROI.
How do you keep up with influencer marketing:
- Increase your investment in influencer marketing.
- You and your creators should make video content a priority.
- You don’t have to stick to just one type of social media channel.
- Take advantage of Influencer Markets to streamline your partnerships.
5. Conversational marketing
Conversational Marketing allows you to talk one-on-one to your customers to improve their experience.
Digital marketing trends are on the rise and will see more conversational advertising. It is a positive trend in digital marketing and will continue to rise.
Personalization is an important marketing trend. Sales reps and customer support representatives will use video chats to establish contact.
6. Artificial Intelligence, and Machine Learning
AI isn’t just for web developers. Machine learning is not just for web developers. Marketers will use these technologies more often in their daily marketing efforts.
Martech Advisor explained that AI marketing uses both online and offline customer data along with concepts such as machine learning and natural language processing to predict your audience’s future actions. This allows you to target the right audience at right time through the appropriate marketing medium and guide them through your marketing funnel.
Businesses can use machine learning and AI in many other areas to enhance their marketing efforts.
- Segmenting customers to create customized user experiences
- Predictive analytics such as buying patterns and sales forecasting
- Chatbots and live chats
- Paid ads can include programmatic ads and lookalike audiences.
- Dynamic pricing
- Product recommendation engines
7. Live Streaming
Streaming has become a very popular trend with viewers. The live content viewing rate is up 250%. This format allows brands to express their personality and authenticity.
Live Streaming allows users to better connect with brands and feel more comfortable purchasing from them. Because live streaming channels have built-in shopping capabilities, it’s likely to increase online sales. This allows brands and influencers the opportunity to share links and recommend products during live streams. It will gain momentum in 2022.
This type is best known for features such as Facebook Live, Instagram Lives, and YouTube Lives.
Ideas to Livestream
- Hosting a Q&A allows you to answer common questions.
- Announcement for a New Product
- Host a live shopping event
8. Audio with branding
This year’s marketing trend is a success because of screen fatigue, the pressure to be in front of the camera, and the ease of listening to audio content. This trend is expected to continue growing in 2022.
Podcasts can be a great way for businesses to raise awareness and increase recognition. This trend will continue to grow.
Clubhouse is a social audio app with rapid growth. It’s yet another example of audio content becoming a growing marketing trend. Twitter Spaces and Instagram Rooms are also proof.
You can add audio to your content marketing mix to increase your SEO and expand your content marketing strategy.
This marketing trend is low-cost but offers high rewards.
9. Organic SEO
Search engine optimization is a great way to drive traffic to your site via SEO. This is a well-established marketing strategy that will not be changing.
There are many exciting developments in SEO. There are exciting improvements in SEO. They display only a small portion of your article. This increases clicks and your credibility.
You should use best practices to increase the number of featured snippets. These include numbers and bullet points. To increase your chances of winning a snippet, complete answers will help organize your content.
Additional SEO tips and trends:
- Blog: To promote your business, and rank higher in search engines for keywords related to your industry, products, or services,
- Remember artificial intelligence: RankBrain uses click-through rates and time spent on your website as key ranking factors. Provide great meta descriptions and useful content that users enjoy reading.
- Search engines prefer long-form content. Create engaging content that covers a topic from the beginning.
- Mobile-friendly websites can be a great way to improve your SEO. Nearly 60% of search queries are made via mobile devices.
- The EAT principle refers to expertise, authority, and trustworthiness. Create a strong EAT around your business and your authors.
10. Marketing that includes
An inclusive marketing strategy does not mean you should display different images on your website or social media pages. Marketers need to understand the changing world and be respectful and inclusive.
Customers are attracted by brands that live by their values. People and groups need to be able to identify themselves in marketing campaigns.
Gillette was a company that launched an inclusive advertising campaign. It featured a transgender man shaving in the mirror with his father, and it received over 1.6 million views. This is a great example of gender inclusion at scale. Gillette’s inclusion allows viewers to see how the company supports and stands alongside trans people.
Marketing tips for all:
- Everyone in your company should have the ability to see the world through different eyes, even your UX designer.
- Use it to represent a different audience in your marketing campaigns.
- Tell as many real stories about your character as you can.
- Showcase stories about people and characters who challenge common stereotypes.
- Your advertising efforts must be culturally responsive to make your brand more accessible to different groups around the world.
