06/12/2022

Marketing Statistics That Marketers Need To Know

Insights

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YouTube is the second most used search engine in the world.

It’s true.

YouTube has a higher search volume than Bing, Yahoo! and AOL. Ask.com is the combined total.

High demand Video marketing statistics.

Video can be used by all types of businesses to tell compelling stories.

These stats will help you get inspiration and market research for how video can be used in your business.

Let’s get started:

General Video Marketing Statistics

Video is a powerful marketing tool.

Video communication can be the best way to communicate online. 

Stat#1 – In 2022, online video will dominate the web with 82.5% of all web traffic. 

Stat#2 86% of businesses use video marketing tools.

Social media can help brands connect with customers.

Advertising alone is no longer enough for businesses. They can also post videos explaining what their business does.

Video content is more engaging than text and images. This means you’ll get click-throughs and views, especially if your post is on Facebook or Instagram.

Stat#3 The number of businesses using video marketing tools has increased 41% since 2016.

Video marketing is not a new concept. This claim is not new.

It is not surprising that video is used more often by businesses than ever before.

As technology advances, so does our interaction with brands and products.

Video marketers claim video to be.

  • Increased site traffic (86%) -Stat#4 
  • They were able to generate leads. (84%)
  • Directly contributed towards sales growth. (78%) Stat#6

Stat#7 It is predicted that the average person will watch around 100 minutes of online video streaming per day by 2022.

Video marketing is a favorite tool for all businesses.

There are many reasons to invest in video.

Explainer videos can be a great way to promote your business and help you get new customers.

Stat#8 94% believe that video marketing has improved user understanding of their products and services.

Statistics – In 2021, more than 3 billion people downloaded or watched video streaming at most once per month.

Stat#10 More than 55% of people say they shop online and in-store.

Video Marketing Statistics for Marketers

Video marketing can be one of the most effective forms of content marketing.

Video can be a powerful tool for brand awareness and sales.

Video marketing is a great way of increasing brand awareness and lead generation, if you use the right approach.

Let’s take a look at key stats to help you in your next campaign.

Statistics#11- A survey found that 84% of respondents felt convinced to buy a product or service after watching a video.

Stat#12: A survey has found that 69% of respondents would rather view videos about products and services in order to get more information. Comparatively, 18% prefer to read a text-based article.

Stat#13 The top two countries in this list were Saudi Arabia and Turkey, where 95% of internet users viewed video content online using any device at any time.

Statistics#14 – Data indicates that approximately 50% of global businesses use videos in their email marketing campaigns.

Stat#15 In 2020, 54% of landing pages had videos to promote products.

Social Media Marketing Statistics: Video Marketing Statistics

Video is the most popular content type on social media.

It is more likely to be shared than any other content. 

Video marketing is becoming more important as time goes by

This is not the only thing you should do. However, it can help your business grow and attract new customers.

Video marketing can be a great way to get noticed and expand reach.

YouTube Video Marketing Statistics

YouTube ranks second in search engine traffic behind Google, with over 1.5 billion users.

This is more than Facebook, Twitter, and Yahoo! together.

YouTube can be a powerful tool for reaching your target audience.

YouTube allows you to discover niches. Business owners are realizing that YouTube has the potential to help them market their products.

Stat#16 A new study shows that 89% of video marketers intend to use YouTube in their 2021 video marketing strategies.

Stat#17 16.4% of YouTube’s global web traffic is from the United States.

Stat#18 YouTube boasts more than 2,000,000 users who log in each month.

Stat#19 500+ hours of content uploaded to Youtube every minute

Stat#20 68% of Youtube users used YouTube for help in making purchase decisions.

Stat#21 3 out of 4 adults claim they watch YouTube from their phones at home. 

Stat#22 Home YouTube viewing occurs primarily during primetime.

Stat#23 62% of YouTube users use YouTube every day in the US.

Stat#24 India’s top music network T-Series has the most YouTube subscribers of any other.

Stat#25 “Baby Shark Dance” currently has 9.2 millions lifetime views on YouTube.

Statistics for Facebook Video Marketing

Facebook video marketing is a powerful tool.

Facebook is the largest social network in the world and the most popular platform to share video content.

Marketing trends are constantly evolving. It’s crucial to stay on top of new marketing technologies and trends.

Stat#26 70% of video marketers plan to include Facebook in their 2021 marketing plans.

Stat#27 Facebook ranks as the most used social networking site, based on its global reach and active users.

Stat#28 A new study has shown that 9.4% of Facebook users are females aged between 18-24 years.

India has the largest Facebook audience.

Stat#30 Facebook’s 2021 video advertising revenues were 9.58 billion U.S. Dollars, an increase in revenue of 674 million U.S. dollars in 2015.

Stat#31 Facebook reported that captioning can increase video views by as much as 12%.

LinkedIn Video Marketing Statistics

LinkedIn is the most used business social network.

Over 250 million professionals use this platform to connect with other professionals in their field.

This is a must-have for businesses looking to establish their brand and reach new customers.

Want to learn more about LinkedIn video marketing? Keep reading.

Stat#32 According to research, LinkedIn users are 20x more likely to share videos than other types of posts.

Stat#33 38% marketers upload videos to LinkedIn. 75% found it useful.

Stat#34 Video engagements with LinkedIn are 5x greater than those with Live Video which is 24x more.

Stat#35 LinkedIn Video was named the best platform for video marketing by 28 percent. 

Stat#36 It was discovered during the beta release of LinkedIn Video that videos have a 20-fold greater engagement rate than other content.

Twitter Marketing Statistics

Twitter video marketing is a huge opportunity.

Video is the fastest-growing format of content today.

Twitter’s native platform for video allows you to easily add clips to your Twitter stream.

Twitter video marketing can make your videos more popular.

More eyes will see your content, which results in greater engagement.

Stat#37 Twitter receives around 1.2 million video views each day. This is an increase of 2x in the last 12 months.

Stat#38 Video is Twitter’s fastest growing advertising medium.

Statistics At the moment, tweets that include video get 10x more engagement than those without.

Stat#40 Video views on Twitter increased 62% between 2019 & 2020

Stat#41 Twitter users watch 2 billion videos every day. 93% of these videos can be viewed on mobile phones.

Stat#42 32% prefer video to text. Follow Twitter for more information

Statistics – Start your video with a Product. Video that includes a product will increase viewership by 24%, and 34% respectively.

Stat#44 Videos that show human interactions and desire for a product may increase response rates by up to 40%.

Tiktok Video Marketing Statistics

TikTok allows users to edit videos, add music and apply filters.   

TikTok is used by over 300 million people and is the most popular mobile app worldwide.

Stat#45 TikTok ranked second after Netflix in terms of consumer spending.

Stat#46 TikTok was downloaded approximately 205,000,000 Times.

Stat#47 Jennifer Lopez posted the same video to Twitter (and TikTok) and 45 million people followed her on Twitter.

Stat#48 52% of users claim they found new products via ads on Tiktok.

Stat#49 63%+ of all videos with the highest click-through rate (CTR), highlight key messages or products within the first three seconds.

Stat#50 64% of videos that have the highest CTR show their main point/product in the first three seconds.

Stat#51 TikTok already surpassed the 1,000,000 mark per Day milestone.

Instagram Video Marketing Statistics

Instagram is the most popular social media platform worldwide.

It is not surprising that Instagram has become a very popular platform for content marketing.

Don’t forget to use your business account for uploading videos to Instagram.

Stat#52 How-to tutorials are one of the most popular types of Instagram video content.

Statistics – Stories are very effective. Advertising which draws attention to CTA buttons drives 89% more results.

Stat#54 5,000,000 videos were uploaded in less than 24 hours of the launch Instagram Video.

Stat#55 40% of Instagram’s 1,000,000 followers create videos via Stories every day.

Stat#56 Sponsored Instagram videos, photos generate 3x as many comments.

Stat#57 Instagram claims it can reach nearly 850 million people via advertisements.

Stat#58 According to Instagram, 33% of stories are from businesses.

Video marketing is a great way to engage and connect with your audience. Visual content can be processed 60 times faster than text.

The rapidly changing video marketing statistics is due to the growing popularity of video every single year.

This blog article outlines the latest video marketing statistics and reasons why marketers should pay attention.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.