Are you a local business owner looking to reach your target market?

Online advertising is a great way for your business to reach more people searching for similar companies. 

Here are seven great advertising tips for local businesses. Call or email us to talk to a strategist regarding our Digital Advertising Services.

Kobe Digital is home to a group of local advertising professionals

How do I advertise my local business?

Promote your local business to interested leads using many avenues

Advertise your business on:

• Google Ads
• Microsoft Advertising and Bing Ads
• Yelp
• Facebook
• Instagram
• More

These platforms are great for helping people find your company.

7 Must-Try Tips for Local Advertising

These seven tips can help you promote your business to more local leads

1. To get qualified leads, you can use Pay-per-click ads.

PPC Advertising is one of the most efficient online advertising strategies. Local Businesses can use PPC ads for increased leads and revenue.

Let’s take a look at how to get started with PPC ads.

Choose keywords

Keywords must be chosen to begin with PPC ads. Choose the right keywords to help search engines find leads looking for your company.

Keyword research can be used to find the most relevant keywords for your ad. 

Keyword research should be focused on long-tail keywords. One example of a long-tail keyword is “flower shops near Harrisburg”, PA.

Long-tail keywords are more likely than short-tail keywords to generate relevant leads. PPC ads that use them work well with long-tail keywords. Because many companies are competing for the keyword, they can also lower your cost per click (CPC).

Long-tail keywords will help you get better results with your PPC ads

Post an ad in your local

Once you have selected your keywords, you will place a bid for your ad. It is possible to adjust the bid amount.

Use a keyword research tool to determine your maximum bid. These tools can help you set a starting point for your bid amount.

Your “quality rating” will decide the placement of your advertisement.

Your ad is ready

Once you’ve placed your ad you can launch your campaign. You have full control over your campaign.

2. Advertise on social media

The best way to reach potential leads is through social media.  

Local customers are often on social media.

Choose your platform to begin social media advertising.

You have many options.

• Facebook
• Instagram
• Twitter
• LinkedIn
• Pinterest

Choose platforms that your audience uses the most. 

Once you’ve chosen your network, you will be able to choose the type of advertisement to run. Some social media sites allow users to upload videos or images. Others only allow certain formats.

You can run an ad on Facebook. There are many options, including video ads and carousel advertisements.

Select the best ad format to advertise your business. You can use social media to create precise targeting settings to ensure that your target audience is the most interested.

Targeting people is possible by:

• Demographics
• Localization
• Shopping habits
• Browsing behavior
• More

Use social media to reach local customers. 

This is a great way to reach the right people.

3. Claim your Google Business Profile

Google Business Profile is a powerful tool for local business owners. If you don’t claim your Google My Business listing, you are missing a great opportunity to promote your business.

First, claim your local listing.

Fill in the details after you have received your listing.

Check that your name, address, and hours of operation are correct.

This information should be consistent across all platforms.

If your business is called by a nickname, such as Joe’s Steaks and Subs, you can use your full company name on all listings.

Once you have verified your details, enter some information about your business.

This blurb provides more information to your audience about your business. While it is brief, it offers valuable information for your audience.

Photos can be included in your listing. This will give your audience valuable information about your business. This will make your listing more attractive to potential customers.

Fill out all details to increase your chances of appearing in the search engine optimization 3-pack. The box contains three Google Business Profile listings in your local area.

The Local SEO 3-pack can be used by users to find answers in local searches.

4. Google Local Services Ads

Google Local Services are great for businesses that provide specific services. If your company sells products, you should skip this step.

Google Local Services ads are available for the following companies:

• Plumbers
• Electricians
• House Cleaners
• Locksmiths
• Real Estate Agents
• More

Sign up for local services from Google to find out if your business is eligible. Provide details about the services you offer and your address to Google.

Next, decide on a budget. It’s possible to adjust the budget as needed.

You only get paid if someone contacts your company and not if they click your advertisement.

Once you’ve created your campaign, you’ll be able to launch your ad. You won’t have to stop and restart your ads as many times as you need.

To make the most of Google Local Services ads, you will need to have the Google Guarantee badge. 

Your:

• Information about licenses
• Insurance
• Background checks for employees

As long as you have all the paperwork in order, you’ll receive the Google Guarantee badge. Google backs your company and this badge will increase your chances of being chosen over other users.

5. Personalize your audience’s experience with an email marketing strategy

Email marketing is a great way for you to promote your business and reach your target audience. You can also send targeted ads to convert your audience.

Getting started with email marketing requires a list of subscribers. 

It is possible to buy lists of subscribers, but it is not a good idea. Your email will end up in spam folders.

Subscribe organically to get the best results.

After you have created a subscriber list, send targeted content to them

You can send emails about your products or services to Segment your audience.

Emails are used to send coupon codes, special offers, and product promotions.

This is an excellent opportunity to promote your company to your subscribers.

Promote your products with informative content. Subscribers won’t be pleased if you send too many promotions.

6. To get leads back, run retargeted ad campaigns

Targeted advertising can help you to get leads back to your business. People might take longer to think, or be distracted.

If these leads leave your site, you may feel lost.

Retargeted advertising can be a great way for people to come back.

Retargeted marketing is a great way for your company to get leads back. To enable retargeted advertising, you will need a tracking pixel on your website. This device collects information about your audience and the pages they visit.

Retargeted ads using cookies can also be made. The cookie files are small files that are saved on the user’s computer. Website owners can access this information and use it for remarketing.

When a user leaves your site, they will see retargeted advertising from your company. This encourages them to purchase your product and makes them think about your company.

Local advertising strategies such as remarketing are a great way to make your company known and get customers to use your products. 

7. Join threads

Another online advertising strategy is to participate in forums. You should make your company’s promotion simple. 

People don’t like your business being advertised in community threads This could cause your business to be perceived negatively by others. 

Avoid using a high-key approach to advertising. Answering a question about an industry-related topic is a good idea.

Imagine that you are a florist who is asked for ideas on how to get low-cost flowers that look great for weddings. To answer this question, create a piece on the site.

This is a simple way to promote your company.