LinkedIn was different from other social media platforms. LinkedIn did not allow for frivolity. It was used by both individuals as well as businesses to search for jobs and connect with decision-making people.

Let’s discover why LinkedIn is the best tool to market your company:

• LinkedIn has 772 million users and 30 million businesses. This allows you to access the largest professional market anywhere, which makes LinkedIn a great platform for lead generation.

• On average, sponsored InMail has a 52% open rate, compared to 21.3% for email campaigns.

• LinkedIn offers a 28% lower per-lead cost than Google AdWords.

• LinkedIn employed 90,000,000 high-ranking influencers. The number of decision-makers was 63 million and the number of opinion leaders was 17.3 million, respectively. This means your business can reach the right person.

These stats prove LinkedIn is a great resource for lead generation. These tools can increase your page visibility, and profile visibility, and generate leads.

Top LinkedIn Marketing Tools to Increase Your Presence

1. Crystal
2. IFTTT
3. Aeroleads
4. SalesLoft
5. LinkedIn Sales Navigator
6. Dux-Soup
7. LeadFeeder

1. Crystal

$49

Crystal is the most popular personality assessment platform on the globe. It allows you to identify your personality differences as well as those of your customers and coworkers.

You can access multiple personality profiles using this LinkedIn marketing tool. This LinkedIn marketing tool allows you to access several personality profiles that can be used for targeting specific audiences.

Pros

1. This allows you to establish a connection with your prospects.
2. This tool can also help you evaluate your professional strengths.

I love the insights before meetings and the information regarding prospects with whom you work.

Cons

1. It’s impossible to know where the personality details came from, and sometimes the results might not be correct.
2. Great results can come at a high price.

Accuracy can be a mixed bag. Most of the people I contact are in sales. These people are usually “D” personalities on Crystal but can be much more diverse when connected live.

2. IFTTT

$3.40

IFTTT stands for “If This Then That.” IFTTT stands for “If This Then That.”

Pros

1. Automation and integration of multiple software and platforms can help you save time and money.
2. This LinkedIn marketing tool includes existing automation flows, so new users can quickly grasp it and explore the other possibilities.
3. It provides a large community to help you share and learn from others.

The user interface and the app are easy to use. Sign in and click a button to add services.

Cons

1. Automated processes sometimes stop running after a set time, and the user must restart them.
2. While the tool is easy to use, it can be difficult to create complex recipes with multiple tasks and triggers.
3. This applet can be used for personal purposes only. You will need another tool if you want to automate business processes using a variety of integrations beyond Gmail or to-do lists.

IFTTT is a powerful tool that has helped automate many tasks over the years. But, they didn’t run for more than a few days because they weren’t consistent. IFTTT doesn’t have that ability.

3. Aeroleads

$149

Aeroleads connect you with your leads.

Pros

1. All email IDs have been updated to
2. All data can be exported to CSV files
3. It’s easy to set up.

This free plan offers valuable tools at a very low price. You must be a regular LinkedIn user to reap the benefits of this tool.

Aeroleads – The cons

1. Even though the integration is seamless, it can cause some lags in LinkedIn.
2. The interface feels outdated and not intuitive.
3. Leads not converted into customers could drain your credit limit

AeroLeads searches for only business phone numbers and email addresses. Sometimes the phone number is the corporate number of a company, sometimes it’s the prospect’s office number.

4. SalesLoft

SalesLoft integrates with many sales tools. SalesLoft can be integrated with many sales tools.

Pros

1. This LinkedIn tool is great for tracking sales prospects. You can track emails, send texts and make calls.
2. This allows you to view all of your sales information from one place.
3. The interface for the product is intuitive and simple to use

Even though it’s not perfect It makes life easier.

Cons

1. Sometimes, users may discover that the program is not working properly or has issues. This can be very tedious and time-consuming.
2. Using the task manager section is difficult as each cadence must be visited separately.
3. Email tracking is an excellent feature. It can occasionally give false alarms if someone opens an Outlook email. This can confuse.

According to me, Salesloft works well 75% of the time. 25% of the time, however, Salesloft fails to function properly. This is something that I and my coworkers often encounter. I have had calls that were not logged and that took me more than a day to reach the destination.

5. LinkedIn Sales Navigator 

$149

LinkedIn Sales Navigator can help you find the right leads to fit your company’s needs.

Pros

1. Advanced search options are available for both company and lead searches. These can be based on many factors, such as industry, location, years on the job, and so forth.
2. The LinkedIn marketing tool can be integrated seamlessly with CRM tools. Your lead list can be saved and retrieved at any time.
3. It has certain relationship-building tools that allow you to move closer to your sales target.

Navigator is something that I use every day. I can create companies or lead lists, and I can also save leads and gain insight into companies.

Cons

1. It can perform many functions and provide you with a lot of information. It won’t organize everything.
2. It’s not intuitive so it may take some time to get used to.
3. This tool costs more than other tools.

Too expensive for the returns it offers. Information provided by companies might not be as reliable or accurate as information from other sources.

6. Dux-Soup

$55

Dux-Soup is a tool that can generate leads. You can also use the tool to create tags and notes to help you record your observations and make specific prospect observations. 

Pros

1. Download the profile information for your prospects and leads and then upload it into your CRM tool.
2. You can scan through thousands and thousands of LinkedIn profiles in just seconds. This software allows you to send emails to these contacts again.
3. Dux-Soup makes it easy for you to follow up on your campaigns.

Dux-Soup is a manual job that doesn’t require my attention.

Cons

1. It is difficult to understand and visually appealing.
2. You might run into technical issues and other minor errors.
3. Add-ons can be costly and could make your tool more expensive.

It slows my browser down at times and makes Linkedin work slower. They could charge simple calls but have a better support team.

7. LeadFeeder

$63

Leadfeeder lets you track website traffic and see who visits it. This allows you to target leads who are interested in your company and make it easy for them to convert.

Pros

1. Integrating Leadfeeder and CRM allows for efficient and automated communication.
2. This shows you who is connected to you on LinkedIn at the visiting company.
3. This allows you to use API keys to build custom services.

These insights are amazing. They allow us to integrate with third-party marketing tools.

Cons

1. It can be hard to set up filters. You would need to create each filter individually.
2. There won’t be any in-depth information. 
3. This can be a costly price and put pressure on resources, especially for small businesses that deal with only a few visitors.

This only gives me the name and company of the visitor. Other behavioral and firmographic information about visitors would be helpful, such as job title and length of stay, pages viewed, and so on.

Conclusion

To compete in this ever-growing market, you need a solid tool set. This includes LinkedIn marketing tools. These tools can make a big difference in your business.

You don’t need to buy multiple tools. Instead, choose one powerful tool that will meet your social media needs while staying within your budget. Get your 14-day free trial.

Most Frequently Asked Questions

What are the benefits of using LinkedIn for marketing?+

LinkedIn can be a great platform to build your brand.

• LinkedIn is home to 772 million people and 30 million businesses. This allows you to access the largest professional market anywhere, which makes LinkedIn a great platform to generate leads.

•  Sponsored InMail has an average open rate of 52%, compared to 21.3% for email campaigns.

•  LinkedIn charges 28% more per lead than Google AdWords.

•  LinkedIn boasts 90 million senior-level decision-makers and decision-makers (63,000,000) and opinion leaders (17 million), so your business can reach them.