LinkedIn boasts over 550 million members, making it the largest professional networking site in the world.
These ads can help you cut down on your advertising spending and maximize your recruitment efforts. This will enable you to fill positions quickly with qualified candidates.
What’s a LinkedIn carousel advertisement?
This is a type of sponsored content that LinkedIn offers. LinkedIn carousel advertisements generate website traffic and quality leads. These cards can contain information about products, positions, and news relevant to the industry or company.
Carousel ads appear in targeted users’ desktop and mobile news feeds. This allows you to promote multiple items on your site and directs traffic to multiple landing pages.
7 reasons LinkedIn carousel advertisements are an effective tool for recruitment campaigns
LinkedIn-sponsored content is used by many companies for recruitment. Here are seven reasons.
1. They increase engagement rates
Encourage candidates to engage no matter where they are looking for work. A carousel ad can contain up to 10 cards, which encourages people to click through to view the next card.
Companies noticed an increase in engagement in beta testing carousel ads 75% of them plan to use carousel advertisements in their next sponsored material campaign. A carousel advertisement might highlight five positions within your IT department.
Users who are not qualified to apply for the first listing can click to view and apply for the second, third, and fourth positions.
2. These are visually striking
LinkedIn claims that carousel ads are more engaging than regular ads because they have attention-grabbing visuals. Choose images that represent your company.
This can be used to reach the candidates that you are searching for and filter out other candidates. Images generate 650x more engagement than text-only material.
3. These increase click-through rates
When you create an advertisement on LinkedIn, you can choose your campaign objectives. This will allow for increased website traffic and lead generation. These are crucial when it comes to recruiting. For both of these goals, you will need to evaluate your click-through rates (CTR).
Advertisers found that engagement and CTR were improved during beta testing. LinkedIn attributes the increase in engagement to carousel ads’ visual design and ability to promote multiple products and stories.
4. These interactive experiences
Interactive carousels also have a benefit. If you’re looking for a senior-level job,
Create a targeted advertisement for the job that includes the requirements and company culture. This can allow you to maximize your time and interview candidates who are genuinely interested in the position.
5. They can promote multiple positions
Carousel ads are great for promoting multiple open positions, depending on how you approach recruitment. These cards can be used for entry-level jobs.
This allows you to highlight open positions as well as company culture.
This arrangement lets you share your job openings and workplace benefits.
6. These include lead-generation forms
LinkedIn offers Lead Generation Formulas to assist you in your recruitment efforts. LinkedIn Lead Generation Formulas are also known as Lead Generation Formulas. They collect information from users to fill out the form.
Users don’t have to enter their name, work history, or email address to start a conversation. LinkedIn offers valuable data through its Lead Generation Forms.
- Cost per lead
- Fill Rate for Lead Forms
- Lead number per audience segment
This information can be used by your team to assess the effectiveness and efficiency of advertising on LinkedIn. You can also analyze the effectiveness and plan to increase the number of received forms.
7. They offer in-depth analysis
No matter how you advertise on LinkedIn, you will receive detailed reports.
- Impressions per card
- Clicks per card
- CTR overall
- Total number leads
Before you launch a LinkedIn advertisement campaign, it is crucial to review your data. This data will help you to optimize your advertising spending as well as help you to revise your campaign to attract qualified candidates.
5 quick tips for creating clickable LinkedIn carousel ads
Ready to use LinkedIn carousel ads for your company’s recruitment efforts? Here are five tips.
- Limit how many carousel cards you use. It is better to limit the number of cards that you use for your first carousel ad. See how people respond and then play more cards.
- There are many ways to arrange your cards. Before you add cards to your collection, consider arranging them in another order. This will let you test your audience’s response to your cards in a different order.
- Your calls to action should be clear and concise. A CTA should not be placed on the last card if you are trying to highlight the company culture.
- It is important to make your descriptions compelling. This is particularly important if your audience wants to take action and get to the end of your carousel. It shouldn’t be boring.
- Stand out in your ads with distinctive graphics and images. Highlight the best aspects of your company such as employees, culture, and business.
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