Are you interested in finding new ways to recruit candidates for your job openings? LinkedIn advertising for recruiting is a great way to reach qualified candidates interested in your company and position.
LinkedIn advertising lets you run multiple types of ads to reach candidates looking for similar jobs.
This page will explain why you should use Google Ads to recruit, how to make job ads on LinkedIn, as well as other options for recruiting advertising.
LinkedIn ads can be used to recruit.
Recruitment ads on LinkedIn are a great way for potential candidates to apply for job openings.
Let’s look at four reasons to invest in LinkedIn recruiting ads.
1. Increase application rates
The recruiting solutions offered by LinkedIn will improve your application rates.
LinkedIn advertising lets you target candidates more precisely than traditional advertising methods.
To ensure that you reach the right people, you can include job titles and other characteristics in your job ad.
More applicants will come to your job posting if it is presented to more qualified people
2. Active candidates are more interested.
These are the reasons why LinkedIn ads are so crucial for recruiting. LinkedIn ads let you reach passive candidates and get them to notice you.
These are passive candidates who have not actively sought a job.
LinkedIn job advertisements allow you to reach highly qualified people and get them interested before other companies.
3. Increase brand recognition
LinkedIn job ads allow you to increase brand awareness among candidates you are interested in. Post your job openings to LinkedIn to make your company well-known to anyone who may not have heard of it.
It’s important to build brand awareness among potential candidates to allow them to get to know you better and apply for your job opening.
4. You decrease time-to-hire rates
It’s possible to not reach qualified candidates, or those that you reach aren’t qualified enough, and the hiring process can slow down. LinkedIn can help you recruit faster than waiting for the right person.
More qualified candidates will allow you to quickly vet leads and hire more employees.
How to create LinkedIn job ads
Are you ready to use LinkedIn ads in recruitment? These steps will get you started with LinkedIn ads.
1. Create your LinkedIn company page
If you already have LinkedIn business pages, skip the second step.
You will need one if your company does not have one.
Please include information such
- Tell the story of your company
- Description of your products
- Share your mission
- Demonstrate your values
- More
It is essential to have a complete profile so potential employees can view your job posting. You can also view the profile of your company on LinkedIn.
2. Post your job
You can now post your job after you have created your company profile.
A briefcase will be located at the top of this page. To go to the area in which you can place your position, click on it.
You will be found here
- Company name
- Position title
- Localization
After clicking “Start Job Post”, you’ll be taken directly to a page where you can provide more information. “
You can add information such as your industry and job function to this page.
You can also choose the type and duration of your employment (full-time or part-time). You can also choose the type and duration of your employment (full-time, partial-time, etc.). You will also choose the seniority level.
Scroll down after you’ve filled in the information.
Here you can fill in all details about your company and position.
LinkedIn offers a template you can use to create information about your job. You can also modify the template to fit your needs.
Once you’ve entered your description, it is possible to choose which method you prefer to receive applicants.
3. Set your budget
Once you’ve created your ad, you’ll be taken to the next page where you can adjust your budget.
LinkedIn allows you to set a daily advertising budget that will be most beneficial for your company.
LinkedIn job advertisements are fantastic because they will recommend a budget based on your job ad. You can also view the budgets of other people for similar job postings.
You have the option to choose how long you want your job to remain open.
You have two choices: Either wait until your business closes or you run out of money.
Remember LinkedIn’s average advertising costs when you set your budget
- Cost-per-click model: $5.26 per Click
- Cost per impression (CPM), $6.59 for 1000 impressions
- Cost-per-send (CPS model): $0.80 per InMail
4. Check out
After you have established your budget, you will be taken to the confirmation page. You can also input your payment method and review your order.
Once you click “Post Job”, your job will be made public and you can begin reaching out to potential recruits
There are many other options for hiring on LinkedIn
Job advertisements on LinkedIn are just the beginning.
You can run more types of ads or ads to reach more candidates.
Let’s look at three additional LinkedIn recruitment options that could help you reach potential candidates
1. Dynamic ads
You can use dynamic ads to create personalized ads for recruits.
You can create a LinkedIn recruitment ad to advertise your job posting. It allows you to personalize it to attract attention to your job posting.
2. ad with one image
You can also advertise job openings with a single-image ad.
These ads, like any other post on LinkedIn, will be displayed in users’ news feeds
You can use this type of ad to advertise job openings to reach qualified candidates looking for similar positions.
Single-image ads can help you reach more qualified candidates.
3. InMail
Use Linkedin email to connect with job-seekers who may be a good fit for your job posting.
You can send job opening messages directly to candidates’ emails
InMail requires a premium membership to send messages to others Candidates can use different amounts of InMail credit for each subscription.
The subject line will have a maximum of 200 characters and the body text can only contain 1900 characters. Keep it short and informative.
InMail is one of the most used LinkedIn recruitment tools. It allows you to send an invitation to people for their job openings.
Three tips for creating effective LinkedIn ads to recruit
Are You Ready for LinkedIn to Start Recruiting Candidates?
These Quick Tips will get you started.
1. Cover the most important points candidates care about
When creating a job posting, you must get to the point.
These three aspects are the most important.
- Culture: People are attracted to people who are open-minded and productive. Your company must have a positive work culture.
- Mission: Candidates want to work for a company that shares their values and mission.
- Perks – People want to know if they have insurance or 401k contributions.
People are attracted by the culture and perks. It is easier to get people to apply for jobs if they know that what you offer is compatible with their requirements.
A salary is a controversial perk that companies might want to list. This could attract candidates who only care about the money or don’t allow for negotiation.
Candidates may choose not to apply because they don’t know the salary and don’t want to waste their time.
It is possible to enter a range in the pay for the job. This will allow for negotiation and still attract qualified candidates.
2. Spotlight employees on your LinkedIn page
When people see your LinkedIn advertisements for job openings, they may be interested to explore your company page. This is especially true for people who don’t know much about your business.
These spotlights will show what your team loves about working for your company. This will give potential candidates insight into the culture and help them to understand how they might be able to fit in.
3. Personalize your InMail ads
Personalize InMail ads, if you choose to use them. Candidates should feel like you selected them personally for the job by sending them a message.
Personalize InMail ads with the name and email address of the candidate.
Start with LinkedIn ads for job recruitment
Are you ready to attract more top-tier talent to join your team? LinkedIn has many recruiting solutions that will help you reach more job seekers and encourage them to apply to your positions.
Kobe Digital can help you set up your recruitment ads. Our team has many years of experience running LinkedIn ads for recruiting and can help manage your campaigns.
We will run our campaigns while you focus on interviewing and vetting job candidates.
To learn more about our Facebook advertising service, please contact us.
