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Do you want to know more about AI-based Email Marketing Strategy?

Here’s a detailed review of how AI (artificial Intelligence) can transform email marketing, and how it contributes to a successful campaign.

By 2025, the global email client base is expected to reach 4.6 billion, or more than half of the projected global population.

A return on investment of 3,800% is achieved for every dollar spent on email marketing campaigns. Email marketing is still as effective as ever, given its reach and impact.

What is an AI-based email strategy?

AI can be used to improve email marketing.

How?

These AI email marketing software tools will help you maintain and boost your Email Marketing Strategy. These tools will help you create smarter email campaigns that maximize results.

Artificial Intelligence illuminates the 4W1H of email marketing (what, who when, why, and how often). You can then send the correct content to the appropriate audience at the exact right time. That’s all you need to have a killer strategy for email marketing!

A strategy that uses AI for email marketing will help you to improve your business as it self-corrects.

AI for email marketing: Benefits

We’ve put together a list to illustrate the benefits of using AI for email marketing. The following information should help you to make an informed choice.

• Customers respond to messages that are directly addressed to them. With an AI email marketing strategy, you can leverage high volumes of customer data, go beyond personalization, and win over your customers through hyper-personalization.

• AI automates email marketing, making it agile and scalable. It also doesn’t have any cost implications or limitations on resources. AI is a powerful tool for segmenting customers and auto-responding emails.

• You can use data to drive your email marketing strategies. Data is already being used by businesses to measure metrics and analyze campaign performance. AI email marketing allows you to set benchmarks that are specific to your industry or business.

• AI is a self-learning system, which recalibrates the strategy according to the desired results. This feature will allow AI email marketing to self-improve, resulting in a better campaign.

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Email Marketing: 6 Ways to Make the Most of AI

Do you want to enjoy the benefits we have discussed? Here are six ways you can implement AI into your email marketing strategy.

1. Use AI in subject lines

Your subject line will make or break your email marketing campaign. Do you not believe us? 69% of email recipients mark an email as junk upon reading the subject! You need to give your subject line a lot more thought.

It is difficult to convey your email’s intent, curiosity, and emotion in 9-10 words. AI-powered tools, which use Natural Language Generation (NLG), can analyze tons of data to create compelling subject lines that are consistent with your brand voice. They allow you to create winning subject lines with impressive open rates.

2. AI Help: Create compelling email copy

NLG is not limited to writing subject lines. It can be used to create emails that are more conversion-friendly. You can combine deep learning with natural language generation to optimize the copy further.

ChatGPT can be used to create an email onboarding copy for your site.

3. Keep Mailing List Hygiene

Email marketing databases decay at a rate of 22.5% per year. Manually pruning your mailing list is a time-consuming and resource-intensive process.

Tools based on AI, such as ActiveCampaign, can validate emails, delete old contacts and update information such as contact details, email addresses, and job titles. Sometimes, even from different sources. AI maintaining mailing list hygiene boosts email deliverability.

4. Segment Your Audience

Segmentation is a way AI can enhance your email marketing strategy. It’s nearly impossible to manually separate customers from the large volumes of data that are available.

Depending on factors such as gender, location, age, buying history, and preferences, the segmentation of each client may also vary. AI can create dynamic segmentation systems that go beyond age, geography, and other parameters, including behavioral and psychographic information.

These segmented emails have a 46% higher average open rate.

6. Leverage Automation

It’s difficult to imagine that a dedicated resource would be required to monitor all activities to send the right email at the appropriate time. Of course, there is an element of automation.

AI can refine such automation, by personalizing it according to past customer behaviors and incidents, like product browsing, purchases, etc. Everything, from the email content to the nature and purpose of the retargeting campaigns, can be tailored to align with the recipient’s needs and interests, thus extending the customer’s lifetime value.

AI tools for email marketing

Are you ready to start your AI-powered marketing email strategy? Here are some tools to help you get started:

• ChatGPT is a popular AI chatbot created by OpenAI. ChatGPT allows you to input prompts for generating content (subject lines, email copy, etc.). You can use ChatGPT to find out more about any topic you choose.

• Optimove – Optimove, is an omnichannel marketing hub. Optimal is an AI-powered module within Optimove that focuses on email personalization and hyper-targeting. It monitors the behavior of customers to adapt email marketing campaigns.

• Rasa.io – Rasa.io, an AI-powered tool for newsletters, allows you to send personalized newsletters that are unique to each subscriber. It creates a list that matches reader interests to make your emails more engaging.

• You can find everything you need at Phrasee. Phrasee analyzes brand guidelines and previous messages using NLG. This helps them create interesting content.

• MoEngage: MoEngage uses AI to make email campaigns more innovative and strategic. The AI engine allows companies to create personalized, compelling emails that are tailored to the recipient’s preferences and behavior.

Key Takeaways on AI in Email Marketing

Artificial intelligence is a powerful tool that can help us in many ways. AI-based email can help you achieve better results.

• It provides insights on what works and what doesn’t in terms of subject lines, email bodies, etc. ;
• This helps to optimize the optimal time for sending emails.
• Maintaining email lists is easy with this tool.
• It is also important to know how to personalize your emails to increase the overall engagement of email subscribers.