A successful marketing campaign will have high conversion rates. You need to understand your lead stages and how you can use them to improve conversion rates. This article will give you a breakdown of several lead stages that can be used to increase conversions via different media channels.
Lead stages are where a person enters your marketing funnel and has the chance to interact with your brand.
You will now have a better understanding of lead stages and tools that can help improve your conversion rate and convert more customers into leads.
What are Lead Stages?
When planning your marketing strategy, you should be aware that there are different stages in the leader’s journey.
1. The first stage of awareness ‘. is the one where people become aware of what they want and how to achieve it. This could be done by researching the options, reading reviews, or simply clicking on an advertisement for a product online.
The user is not required to take any action at this point. However, awareness of the purchase decision has been created (i.e. “I now want [product ]”).
Marketers want to make sure that awareness turns into a commitment stage as quickly as possible.
2. This is the second stage, called “interest”. This is when someone becomes aware of your product/service but does not necessarily intend to buy it. They are simply curious about the market and what other people might think.
You can increase your conversions by giving more information about your product. To demonstrate the benefits of your product or service, you could include more photos and testimonials from satisfied customers.
3. The third stage is called “consideration”. This happens when someone has been exposed but has not yet decided if they want to purchase what you have to offer.
You might have seen something similar online and are considering trying it. This can be increased by offering them an incentive. For example, “If [product] is purchased before the end of the month, we’ll give [product ] free of charge.”
4. The fourth stage is called “consideration converted strong>. This happens when someone has seen your content and decided to buy it.
This will increase your conversions. You can offer them a gift (e.g., “If they order now, we’ll send a gift worth PS20”), or an offer on another product in return for their purchase.
5. “Decision” is the fifth stage. This is when someone decides to buy your product or service.
If you can increase sales here, you should offer some incentives. For example, “If you purchase now, we’ll give you a PS20 gift” – even though the offer may not be available to everyone, it will encourage those who have decided to buy from you over other vendors.
Completion is the final stage of the sales funnel. This happens when someone has bought your product or service.
The Sales funnel can be used to determine where customers are at the beginning of their buying journey. It will also help you to identify what they need to do at each stage to make an informed decision about whether it is worth purchasing.
You will also get an idea of how many leads/leads have made it through the process each month. However, these numbers are only reliable if lead generation programs aren’t being misused by fake accounts (i.e. those created solely to generate leads for your products/services).
What is the Sales Funnel?
It’s easy to sell a product or service online. It’s as simple as putting in an offer at each stage. But, this isn’t always possible. Here are some creative ways to use it.
1. You can use lead generation programs to allow people who have signed up for them (i.e. those that require an email address) to opt-in via a form visitors fill out when they visit your website.
This is a great way to increase your conversion rate without spending money on advertising or retargeting ads on other sites.
Make sure you only include people who have signed up and not everyone. Otherwise, it could cost you money.
2. Offers/content that encourages visitors to take action at every stage of the buying process so that if they have made it to the end, they are more likely to purchase from you than those who have not.
The sales funnel is a great tool to help you build trust and encourage visitors to take action. Make sure your free content/offerings have value and are useful.
3. If a customer has not taken further action following their purchase, send them an automated email asking if they would prefer to be contacted with more information about the product they have purchased.
This will improve conversion rates by bringing people back in contact with you.
4. Offers that are useful to someone who has purchased from you, such as a lead magnet or a free PDF, should not require them to do anything further.
If people opt-in to receive information about your product/service but don’t purchase again, they aren’t losing anything.
What are the Different Types of Leads
You can market your business using a variety of lead types to increase sales.
1. Contact Us – This lead is the most popular because it’s what people use to reach out to businesses when they need information or have questions.
To make sure visitors know where to contact you, there should be at least one contact form. This is the best way to let them know how to contact you.
2. Email Leads – These are leads that you can use to promote your business and increase sales.
These emails are generated by people who opt-in to receive information from you about your products or other content. They’ll be sent an e-mail with details about the product/service they have purchased to help them complete their purchase.
3. Social Media Leads – If someone shares, likes, or shares something about your business, it could lead to them becoming customers. For example, if someone likes one of your posts on Facebook, then it’s probable that they will purchase something from your store.
This can be promoted by using the social buttons in your email footer or signature. For example, if someone clicks on a post you have liked, they might see a link that says “Click Here to Like My Post” and take them there.
4. Search Engine Leads – If someone searches for something you offer online, it is likely they will be interested in purchasing from you. Simply use search engine optimization (SEO) techniques to ensure that their searches bring up relevant links to your site.
This lead is an opportunity to market your company and increase sales.
5. Display Leads – These are people who see an advertisement on the internet (e.g. Google AdWords, Facebook Ads).
To convert leads into sales, you’ll have to make sure the ads are relevant.
Lead generation tools
Many tools can help you generate leads. Some of them include SEO & PPC, Email Marketing & Blogging, and Online Advertising.
Here are some tools you can use for generating leads:
1. Aweber – This email marketing tool allows you to send emails to your account. It will require the right software to function. If it doesn’t, people won’t be able to opt-in. MailChimp could be an alternative.
ConvertKit is also a great option. You can create multiple lists with different types of subscribers. They also have many different features that make it easier for you to manage your business.
2. MailChimp – This is an alternative email marketing tool but it’s been around longer than Aweber so there will be more people using it. It also allows you to create multiple lists.
There are some amazing features like pop-ups and automation tools. However, we recommend you check out ConvertKit again as they are both extremely good at what they do.
You can create multiple lists with different types of subscribers. They also have many different features that make it easier for you to manage your business.
3. Constant Contact – This email marketing tool has been around for some time and offers great features like the ability to create multiple lists and pop-ups, as well as automation tools.
You can also send emails to your clients through it. For example, if someone signs up for their mailing list they will receive an email from you.
You can also integrate with Facebook to target specific groups and pages. However, we recommend you check out ConvertKit again as they are both extremely good at what they do.
You can create multiple lists with different types of subscribers. They also have many different features that make it easier for you to manage your business.
