Guide To Lead Management For Enterprises The Successful Way


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Saleswings allows businesses of all sizes to manage their sales leads more efficiently. It is simple to use and can be customized, making it ideal for all enterprises. This review will cover the key features of Saleswings as well as how they can help you grow your business.

The sales and marketing teams can be chaotic, but they can also be amazing. The loudest member of the room is the sales team, while marketers tend to be more reserved.

This can lead to confusion over who does what and when tasks should be completed.

Saleswings has developed a solution to help sales teams better understand their leads and give salespeople powerful, user-friendly tools that enable them to be a more effective sales team.

SalesWings integrates directly into Pipedrive’s sales CRM software.

This integration allows sales teams access to their Pipedrive leads and receive real-time updates about how their campaigns are performing.

This is a great way to ensure that sales teams keep track of all leads and make sure everyone is on the right page.

The app provides powerful tools for sales teams to make them more efficient in their sales efforts.

These tools are:

– A tracking system that tracks how leads are being followed up

Automated email templates to send follow-up messages

This tool tracks the number of leads contacted and how well salespeople interact with them.

Organize the sales process so salespeople can see every step.

These tools are great for sales staff because they eliminate much of the guesswork.

Instead, the user will be able to see a clear indication of what is next or what has been done to close a sale.

It is easy to use, making it simple for salespeople to get started.

It can be accessed from any device. The app provides all the information sales teams need in one place. It makes it easy for salespeople to keep track of leads and stays organized.

The SalesWingsapp provides a great way for sales teams to better understand their leads and become more efficient salespeople.

Pipedrive is integrated with the app, which provides powerful tools for sales teams and is extremely user-friendly. Check out our review of the app if you’re looking for lead management software specifically designed for salespeople.

Sales Wings users can sort their lists by favorite leads, inactive leads (at-risk), or hot leads. To filter leads, users can also use them to do items.

Sales Wings offers a gamification component, which awards points for leads who are followed up.

Lead Heat is based on behavioral scoring. It does not take firmographics into account when determining lead fitness.

Sales Wings plans to launch real-time segmentation and a bespoke score system that incorporates firmographic characteristics.

Contact intelligence includes information such as job title, age, address, work location, social links (e.g. LinkedIn, Facebook XING, and Quora Twitter), email, Skype ID, and more if it is available.

All company intelligence includes the URL, address, phone number, and staff count.

This app enriches leads. Web forms can be kept short to prevent abandonment.

Contact information and the company are licensed by a trusted provider. However, the firm’s name has not been made public.

This displays the entire URL of page views, which can slow down sales reps and make it more difficult to determine which pages were viewed.

The company is currently working to improve the way website titles are displayed instead of URLs. Demandbase launched similar reporting for its clients this week using URLs instead of page titles.

To avoid users becoming overwhelmed by notifications, only one alert is sent per day to the contacts followed.

Surprisingly the firm recommends following leads only during the initial stages of a transaction. Notifications via email and site visits are less valuable as the opportunity develops. They can be disabled.

Notifications will be sent if a lead is hot even though it is not listed as a favorite.

“Think about Sales Wings like a fully-automated sales support assistant that can help you achieve the right sales time.

Schweizer said that many of our clients don’t check in to the app often because they are too busy with other tasks. “That’s why our notification engine intelligently sends out notifications to the right salespeople,” Schweizer said.

SalesWings has gained traction in the industry with over 1,000 clients at the close of 2017, a tenfold increase from the year before.

The company has a split customer base of 50 percent in Europe, 30% in North America, and 20% in other countries. Australia is a strong country.

The Growth edition costs $99 per month and includes web lead monitoring and lead scoring as well as form tracking and optional contact data enrichment for up to five users.

The Growth Edition includes connectors for Gmail and Outlook as well as Zapier and PipeDrive. Additional users will be charged $19 each month for additional seats.

The Accelerate edition costs $149 per month and includes API Access and Salesforce Connector for up to five users. Additional users can be added for $29 per seat.

The Enterprise edition costs $499 per month and includes premium training, marketing cloud, and Eloqua integrations as well as dedicated server options.

Enterprise is available to firms that have at least 30,000 site visits per month.

Industry trends and considerations

Salesforce’s B2C offering Marketing Cloud is no more available. This is the omnichannel marketing platform of choice by marketers who value data and wish to build on a platform that will be around for the next 5-8 years.

“Creating lasting client experiences” is one phrase associated with the Marketing Cloud. It’s also one of the main goals of B2B digital marketers these days.

B2B lead acquisition has changed. It all begins with how leads are bought.

While digital connections, engagements, and all other aspects are important, they are just one piece of the puzzle.

B2B clients expect their firms to provide a unique buying experience.

This means that your engagements should be relevant to them, and they must be delivered via their preferred channels.

In response to clients’ increased demand for one-on-1 service, both marketing and sales have been able to provide personalized and rapid lead engagements.

Sales Wings uses cases and fits

This is a great way to tailor how you communicate with prospects, both from a marketing and sales perspective.

It offers a simple set of tools that will help you increase your sales and marketing efforts, as well as data collection. Let’s take a look at some of the components:

Tracking customer’s journey

This app is a Marketing Cloud plug-and-play lead website tracking script. It will immediately begin collecting lead activity and tie it back to your business leads who click on your emails or fill out your existing online forms.

All data is sent to a native Marketing Cloud extension in real-time sync.

Sales Wings will monitor email, ads, social media, and website activity to ensure that clients have a complete experience.

Your existing custom event triggers can be used to capture more detailed data, thanks to their connection with Google Tag Manager.

It’s almost like an Interaction Studio (customer data platform)!

We found it to be an excellent addition to Interaction Studio as it covers all aspects of the funnel, from sales insights to alarms to “known leads”.

Identifying leads’ needs and interests

Sales Wings’ most flexible tool is its real-time profiling system. They simply refer to it as “tags.”

Automatically, leads are assigned tags based on their activity. This will continue to improve the data set that you need to classify your leads and create personalized journeys.

You can classify leads based on their product or service interests and topics they have read about. Salesforce Marketing Cloud integrates this information.

Qualifications and scoring of leads

It also offers a fully-fledged solution for lead scoring, similar to Pardot or Hubspot. It doesn’t just score leads or contacts, it also scores opportunities and accounts.

SalesWings’ unique approach to lead scoring combines predictive and point-based scoring. This allows for a more accurate classification of leads as MQLs and prompt handling by sales agents.

The predictive score evaluates current engagement levels and displays them as a flame in an easy-to-use manner. The system can classify leads as either hot, warm, or cold and adapts to their behavior over time to help you find hot leads faster, which will allow you to close more sales in longer buying cycles.

The point scoring and grading solution allow clients to create multiple scoring categories based on activity and Salesforce CRM data to analyze and score the level of interest in specific services, products, or brands.

It was easy to set up and we loved it. A simple click-based interface allows a marketing manager to manage all of the lead scorings.

Both sales enablement and sale intelligence are terms often interchangeably.

Sales Wings provides a range of tools that enable sales teams to sell more. It also includes elements for sales and marketing alignment around lead qualification.

Marketo Sales Insight (MSI), a popular addition to Marketo’s marketing automation software is promising to be even more.

Although we don’t have any expertise in Marketo Sales Insight we were impressed with the Sales Wings’ sales insights for lead and contact records. They were intuitive and visually appealing.

It is easy to understand and provides valuable information about sales personnel’s interests and what content should go to leads.

Salesforce CRM is natively compatible with data from SalesWings. You can use it to create extremely targeted reports and dashboards.

We thought that the B2B Studio was an excellent addition to the Marketing Cloud family.

Companies that want to use profile and lead activity data to drive their sales strategies and marketing campaigns will find a solution that is easy to use and adaptable.

The same question would have been asked by DEselect’s team a few years back, and the answer would be yes. Pardot and Marketing Cloud being divided into B2C and/or B2B no longer reflects the nature of these tools.

Pardot, a marketing automation platform that is great for small businesses, has many built-in features.

Marketing Cloud, as you probably know, is an omni channel solution that’s far more flexible than other solutions. It can use data in many different ways to connect with leads in a personalized way.

Clients who have multiple markets to operate in will also benefit from the improved governance options. This allows firms that have acquired the B2B Studio’s “lead” concept to access various B2B features.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.