How To Successfully Launch A Podcast For Your Brand


8 min remaining

Attention business owners and influencers: There is no better time to start your podcast than right now!

Podcasts have been seen as an audible form of blogging for the past few years and are rapidly growing in popularity. However, only 2 million podcasts exist as of 2022 compared to 600 million blogs. Podcasts are growing in popularity, but they are still not as competitive and saturated as blogging.

This blog will be written by the Kobe Digital experts. They will share their secrets to successful podcasts, as well as provide guidance on how to start your own podcast.

Let’s begin with the basics. Let’s start with the basics.

Brainstorm Your Podcast

This may seem obvious, but there is a lot of planning involved in launching a podcast. The first step is to narrow down the content of your podcast. What’s the podcast’s purpose?

Is this a part of your business or a freelancer? Is this a hobby or a business strategy that you are trying to make a profit?

You will need to decide on your topic and audience. Your niche may be true crime buffs if you have a podcast about it. However, if you are focusing on health and fitness, your audience could be people who are interested in a healthier lifestyle, such as exercising more, losing weight, and so forth.

Before you move on to the next step, make sure you understand your podcast’s purpose.

After you have identified the purpose and niche of your podcast, you can now start to come up with a name that will appeal to your audience and describe the podcast.

If you are looking for inspiration, there are many free tools and websites that can generate names. You can get ideas from Business name generators and Get welders. These are great resources.

Finally, you’ll need to create a schedule. This schedule will include your weekly, bi-weekly or monthly release schedule. It will also contain your podcast format and the days and times.

Consider whether you’ll be hosting the show alone or with a co host, or inviting others to join.

You might even combine all three. It’s a good idea to plan ahead if you intend on using more than one of these options.

You might have weekly episodes. Every second episode (biweekly) will feature a guest. Create a routine so that your listeners will know what to expect.

Make Your Brand

To create a brand, you don’t necessarily need to be an expert in copywriting or graphic design. You can look at descriptions of podcasts similar to yours, or of one completely different, but still inspiring.

You can use a similar structure for your podcast description. Make sure it provides a clear introduction about the podcast’s theme. Next, create the cover art for your podcast.

Your cover art is the first impression your audience will make. Make sure it’s creative and interesting.

There are many free tools that you can use to create your cover. They also don’t require advanced graphic design skills.

Kobe Digital suggests Canva, a powerful tool that allows you to combine all available features and/or use free images to create a fun and interesting cover.

Get ready

You will need a microphone to launch a podcast. Kobe Digital suggests that you research and compare microphones and editing software before making a purchase to ensure that you are able to choose the right one for your needs and budget.

Record your podcast

Let’s first talk about scripting before we move on to tools for recording your podcast. It may be tempting to have a script ready for you in case of forgetting something, but it takes time to prepare a script.

It all depends on how long your episodes are, but unless you have short episodes of 5 minutes, writing a script that is longer than 5 minutes will result in dozens of pages. Many people find this a waste of their time.

Additionally, reading from a script might seem simple and efficient. However, many people have found that it can be very boring to listen to someone read a script.

Avoid the risk of your voice sounding too monotone. Instead, write down key ideas and concepts that you would like to talk about.

There are many options when it comes to podcast recording software. Audacity, a free tool that allows you to record and edit your podcast or audio, is great for beginners.

Adobe Audition is an alternative that costs more. Adobe Audition is a more advanced tool than Audacity, but it comes at a monthly or annual price. Kobe Digital also recommends Cast.

This tool costs a small fee and can be used to record yourself as well as up to 3 guests (which is useful if you have frequent guests).

Cast, like the other tools, allows you to edit and publish your episodes to other social media platforms. Zoom, Descript, GarageBand (for Mac), Anchor and Anchor are all useful software.

Design A Template

To ensure consistency and listener satisfaction, podcast episodes follow a certain structure. Here are some key concepts you can incorporate into your podcast structure.

  1. Start your podcast with catchy intro music
  2. To hook your listeners, create a compelling introduction to the podcast.
  3. Discuss the topic for the podcast episode.
  4. Call to Action: Promote subscribing, leave reviews, and follow on social media platforms.
  5. End the podcast with catchy music.

Consider creating a template you can use every time you record an episode to ensure consistency. You might have to adjust this depending on the episode format. However, you should at least have your intro music and outro music ready for each episode.

Your listeners will return to your show every time you keep it consistent with your theme.


This part can be overwhelming for many. However, we need to emphasize how important it is to keep your podcast organized and clean.

Cast is a software that allows you to remove awkward moments from your episodes. You can also add other great features such as fine-tune audio and sound effects.

Upload your podcast

Kobe Digital is excited to talk about how to upload your podcast to both iTunes and Spotify, as they are the most popular podcasting platforms.

First, let me mention that you don’t have to pay anything to set up a podcast for either one of these platforms. You can now release your podcast to all three channels instead of limiting it to one.

To submit your podcast to iTunes, you’ll need an Apple ID account. You will also need an RSS feed to allow your podcast to appear on Apple’s Podcasts app. An RSS feed is a collection of metadata about a podcast. It includes episode titles and descriptions, cover art, and other information.

You can easily create an RSS feed for your podcast if you don’t already have one. Once you have created your RSS feed, you can now submit your RSS to Podcasts Connect.

Remember that it may take iTunes up to five business days to review your submission. However, you can always check your Podcasts Connect account for any updates.

To access Podcasts on Spotify, you simply need to create an account. After you click “get started”, you will likely be prompted to click on the button. This will give you your own link that you can paste into your RSS feed.

An email verification email will be sent to the email address that is linked to your RSS feed. It will contain a code which you need to enter into the “submit” field to activate your account. After your account has been set up, you will be able to review your podcast’s details and make any necessary changes.

After all the changes are made, your podcast will be uploaded to Spotify in just a few hours.

These steps will help you to create a podcast that is successful. You must stay true to the goals you set and be open to learning from others.

It can be helpful to listen to podcasts before you start your own podcasts.

Podcasts are becoming more popular every day. If you have facts and opinions about a topic you care about, start your podcast today to share them with the world.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.