06/02/2022

Landing Page Design for Google PPC Campaigns

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Landing pages are the heart of your marketing and advertising campaigns. This will increase your revenue.

Services for Landing Page Design to Increase Your Sales

At Kobe Digital, our landing page design services deliver:

  • Clear, concise, and structured landing page design that encourages visitors to convert 
  • A landing site carefully designed to reach your target audience, meet your requirements, and exceed all your expectations.

Click the link below to view our pricing tables. Learn more about landing pages that you can create for your pay-per-click (PPC) advertising campaigns.

Are you ready to optimize PPC landing pages? To talk with an expert strategist from our Email Department about landing pages that increase sales,

We know that sometimes it can be difficult to get to the source. Contact us to talk with a digital marketing specialist about our services.

Kobe Digital is a best landing page designer 

Kobe Digital and our award-winning team of landing-page designers can help you give your company an edge. This will increase your company’s sales, profits, and revenue.

Design by you

Do you need it? They are not necessary. Customization leads to more leads, sales, and revenue.

Market Research

Market research is key to creating landing pages that convert leads into sales. We learn about your market, products, and services.

Testing CRO

It is vital to continuously test your landing pages to maximize the ROI. We offer a range of services that include copy and color testing. This will help you increase sign-ups, sales, and calls.

Professional landing pages design services offer all the advantages

We offer many benefits for your team with our professional landing page design services:

  1. Get a custom conversion strategy for every landing page and a design
  2. Your account manager will be there to assist you 
  3. Tablet, mobile, and desktop users can access the responsive landing page
  4. All landing pages should have conversion tracking codes   
  5. Keep track of all calls made from landing pages in one place, 
  6. Incorporate leads forms and databases

Kobe Digital provides a complete solution for landing pages.

Design, development, and digital marketing all collaborated to create a stunning, on-brand landing page. Your dedicated account manager will quickly answer any questions.

What’s PPC?

Let’s start with the basics of PPC. Landing pages are shown at the top search results above organic listings. 

PPC ads are a great way for leads to be interested in your business.

You must first select keywords for your page before you can use PPC ads. Long tail keywords that include at least three words will bring qualified leads to your website.

Once you’ve chosen your keywords, it is time to bid for your ad position. You can modify this amount at any moment.

The placement of your ad will be determined by the maximum bid you place and your quality score. Once your placement is confirmed, you can start your campaign.

Your social media advertising integrates seamlessly into people’s newsfeeds. Your money goes towards prospects who are interested in your products or services.

We will discuss these landing pages in more detail later. Let us now examine the reasons landing pages are so important for PPC and social media ads.

Why landing pages are necessary for PPC campaigns

SEO is one thing. Converting traffic into sales is another.

Landing Pages encourage visitors to stay longer and to take a specific action. 

Professional landing page design services will increase your company’s business, reduce bounce rate and provide many other benefits.

How landing pages can guide your audience

You can further illustrate this by considering landing pages as a form or continuity. Let’s say you own a luxury pet-care company and run a Google Ads campaign targeting search terms related to dog walking services.

Potential customers don’t need a landing page to view your ads and learn more about your dog walking services. You will direct them to your homepage. However, they must navigate to the section about dog walking services. There are hundreds of pet products and services that you can offer.

This is too complicated for most people and leads to low conversion rates

Create a landing page about your dog walking business. Provide pricing information to help customers make an informed decision.

Landing Pages are a great way for consistency. This streamlines your sales funnel and minimizes distractions.

Landing pages can help you deliver a better user experience

You can organize your landing pages to make them easier for users. All traffic should be directed to your homepage.

Your changes will affect everyone who visits your homepage

Landing pages can be thought of as partitions. You can optimize landing pages for particular traffic types. Kobe Digital provides professional services in designing landing pages. We can help create natural partitions that seamlessly integrate with your website.

How much does a custom-designed landing page design cost?

Custom designs and landing pages are available at different prices.

How much content, testing, and development go into a landing webpage will affect the price. Complex landing pages with PPC might be more affordable, but they may require more investment.

The cost to hire a landing-page design company can range from $1,400 to $3,200, depending on how complex the design is. 

This chart provides information on landing page costs and Kobe Digital pricing for PPC landing pages.

There are 2 types of landing page

You can access landing pages via two main methods: PPC advertising or social media (like Facebook Pages and Twitter). Find out more about the impact of each method on landing page design costs.

Landing pages for PPC

These landing pages can be used to close deals for your PPC campaigns or online ads. It should be targeted to convert a specific group of visitors.

A landing page is the best way for a visitor to convert from a PPC campaign into a customer. 

Landing Pages are useful for converting customers and provide valuable information about how your Internet marketing campaigns are performing. You can track the conversions from each landing page to see if they are a success.

Only the source should have access to your custom landing pages. This applies to email, banner ads online, and other sources. However, search engines shouldn’t index landing pages like other pages on your site.

Social media landing pages

These landing pages can become viral on social media sites such as Facebook and Twitter. It doesn’t matter what it is, landing pages can drive traffic to websites for months or even years.

There are three essential elements to successful social media landing pages. They are relevant, useful, and interesting. 

The tools on the most bookmarkable social media landing pages can be referred to later. Users of social media will not want to forget about the tools. Pages that offer useful content are more likely to be bookmarked.

Social media landing pages have different goals than traditional PPC landing pages. The goal is to convert your visitors into advocates for your site.

You can post your social media landing pages for others to view and then share. This is an important factor in driving more visitor traffic.

Social media landing pages should be keyword-specific and link to other pages of your site. PPC landing pages are different. They must be keyword-specific and link to other pages on your site.

Kobe Digital designs landing pages that convert. We keep up with current trends and user intents.

Call to learn more about custom landing pages that can boost your online marketing conversions and drive traffic toward your site.

8 elements that make landing pages stand apart

You want to get the best landing page results. Let’s look at eight elements that can make a difference on landing pages.

1. Concentrate on one product/service

Your landing page’s purpose should be to provide a more personalized experience for your customers. It’s not as effective to advertise multiple products or services on one landing page.

Choose the product/service that you want to promote on your landing pages 

Let’s say you’re an HVAC company that advertises heating repair services for winter. People will be confused or distracted if they visit your landing page to learn more about air conditioning.

Choosing one product or service will get you the best PPC and social media results.

2. Create a consistent landing page design

Your landing page must be well-designed if it is to be successful. 

PPC can only be as effective as your brand recognition. People get to know your brand and get to learn more about it. 

Leads are more likely to make the right decision when they’re ready to buy the product or service. 

A landing page should be easy to navigate. Your brand should reflect yours.

This will ensure consistency in your brand’s image. This will allow people to stay engaged on your page and become more familiar with your brand.

3. Create attention-grabbing headlines

The headline of your PPC or social media ad is what leads see when they click it. You need to make your headline interesting to make an impact on your audience.

A generic, non-descriptive title will turn off your audience.

Let’s go back to the HVAC company that created a landing page to promote its heating repair services. That title would need to read “Heating Repair”, which would be too boring for their target audience.

Titles like “Turn on the heat this winter by fixing the heating system” are more appealing. Anyone who has had heating issues will appreciate the idea of “turning the heat on”.

A headline that grabs attention will help you retain leads. Your landing page will be viewed by them.

4. At least one visual

You should have visuals on your landing page. Visuals are a way to draw attention to specific parts of your landing page.

What visuals can you include?

Keep it simple. Video. Don’t forget the purpose of your webpage.

Photos can enhance landing pages. If you’re selling a product, your photo can be used to show it in action. 

Take a photo of someone in your company uniform to promote your service. You can also use photos of people to draw attention.

A person can point or face toward the information. This will allow your audience to focus on the important information.

A video can be added to landing pages. Video conversions increase by 86%.

Videos are great to keep your followers interested in your page. The videos will tell your audience about your product or service and give them valuable information. 

Visual elements are essential for landing pages to be effective. Your target audience will be more inclined to visit your landing page and choose your business.

5. Use powerful calls-to-action (CTAs)

Call-to-action (CTA), is the most crucial element of your website. If you want people to take the next step, a compelling CTA will be essential.

CTAs help your audience to know what to do next. Without a CTA, your audience will not be able to find the next step.

CTAs can be used to convert leads into customers. 

How do you make a powerful CTA?

Be specific about your goal. Tell your audience exactly what will happen if they click the CTA button.

However, you don’t have to use generic CTAs like “Download Now” or “Click Here.” CTAs like “Download your free guide now!” should be included. Find out how you can save money today! “

These CTAs inform your audience that they will be receiving a free guide on how to save money. 

A well-designed CTA will increase conversions for your company.

6. Integrate trust signals

Leads can market themselves to you through your landing pages. These trust signals show customers that your company is the best.

What trust indicators should be included in landing pages?

The most trusted trust signals are testimonials, accolades, and awards. These are great selling points and show your audience why your company is the best.

Client testimonials can be found on. This builds trust in your company.

7. Mobile responsive design is key

Your landing page will not be seen by people only on their desktops. 

A responsive design will achieve this. Your users will enjoy the best experience possible on your website.

Responsive design pages create a better user experience on mobile devices. This will help increase customer engagement and convert more customers into your business.

8. Keep your forms brief

Many companies use forms to collect customer information. Make your form concise if you intend to include it on your landing pages.

People don’t like spending too much time filling in forms. Avoid this by only asking for a few details.

Businesses will request the following information: last name, first, and email. A marketing campaign via email can give more details.

Make your forms easy and people will fill them out more often. This will allow you to get more leads for your company.

Landing page design: Your last first impression

Like all online marketing efforts, landing pages take very little time and are a major task. These pages are key to creating buzz about your company online.

Your landing pages will be abandoned by Internet visitors if they aren’t well designed. 

Visitors aren’t always able to find the right page. They won’t stay if the landing pages don’t match your online ads.

Converting visitors to customers requires landing pages that are clear and concise 

FAQs about landing page design services

Are you looking for more information about landing page design services Check out our FAQ.

What’s a landing page design?

Companies can increase their conversion rates by using landing page design services. These services usually include the creation, testing, and launch of landing pages.

How much does a landing page design service cost?

Pricing for landing page design services can vary depending upon many factors such as the page design agency and the landing-page design agency.

Best landing page design services

A custom landing page will elevate your campaign to new heights. We have decades of experience and will make sure your campaign succeeds.

To learn more about our landing pages and advertising campaigns,

We want to help your company reach new heights!

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.