You may have seen videos with yellow ad tags when you searched YouTube for a particular video.
These ads, also known as TrueView video discovery ads (or YouTube Discovery ads), are a great way to promote your brand and products. Continue reading to find out more about YouTube discovery ads and how they can be used for your business.
What is YouTube discovery advertising?
YouTube discovery ads (or video discovery ads), are YouTube ads that display as thumbnails, titles, and descriptions alongside other YouTube videos.
These videos may be found in places like the YouTube search results in page’s top (as shown in the example at the beginning of this blog post), in the suggested videos section of a YouTube video’s watch pages (see above), or in the YouTube mobile app home page (see below).
TrueView discovery ads behave like regular videos, just like search ads in Google’s organic search results.
The ad links directly to YouTube videos, so users click to view the video and are taken to a page to watch it. This is just like clicking on an organic video result. TrueView discovery ads look very different from organic results. Each paid result has a small ad tag.
YouTube TrueView ads: in-stream vs. video discovery
TrueView video discovery ads and TrueView instream share the same names but they are very different. TrueView in-stream ads play within the stream of a video. Some ads may be played before a video begins, and others can play during a movie. The viewer needs to view five seconds of the instream ad before they can choose to skip the video. TrueView video discovery ads won’t interrupt a viewer’s view.
These ads appear as suggestions or search results and require that someone click to view the video. Both TrueView ads let viewers decide if they want to keep watching the video or not. This means that someone who clicks on the TrueView ads is more likely to be interested in what you are selling and will convert better.
Requirements to run a YouTube discovery advertisement
Video discovery ads are only for YouTube. This means that your video must be uploaded to YouTube. Create a YouTube channel for your company if you don’t already have one to upload your video. You must also link your YouTube channel with your Google Ads account. This will allow your Google Ads account to access and Remarket views based on the number of viewers who interacted directly with your YouTube channel. It also allows you to track engagement metrics via video ads.
You can set your YouTube discovery ad visibility to public or unlisted when you upload your video. When uploading your video, you can modify the privacy settings. Search results for various keywords may include public videos. These videos will be displayed on your channel page as recommendations to users and in the related videos section. You can’t view unlisted videos unless you have access to the video link or if they are added to a public playlist.
It might not be a good idea to list your video if it is tailored specifically to your ad audience. You can make that decision. Video discovery ads are similar to other digital ads. They require a headline up to 25 characters long and a description of two lines, with each line capped at 35 characters. YouTube will generate four thumbnails from your video. However, if you prefer a custom thumbnail they recommend reaching out to your Google representative (or account manager if working with an agency) for assistance. Check out some other
After that, Google Ads prompts you to enter more details about your campaign. You’ll enter information like:
- Your budget
- Your bids
- Targeting your ads
- Here is the link to the video that you wish to use
You can start driving YouTube traffic to your business by creating your campaign.
YouTube discovery ads: Why?
TrueView discovery ads can be an excellent way for your business to reach people who are interested in interacting with you. This format allows you to place your ad at the end of a video, not in front of them. People must choose to visit you. YouTube reports increased favorability, consideration, and purchase intent for YouTube discovery ads. This makes them an excellent option to help you grow your business. Kobe Digital is the best choice if you are looking for a team of YouTube advertising professionals to help you create a video discovery ad campaign that works.
Our professionals are available to help you with everything, from creating your videos to implementing your campaigns. Contact us today to find out more about YouTube advertising and how it can help you grow your business.
