How Video Marketing Influences The Education Industry


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The world is changing. The world is changing.

As a result, many industries and niches have experienced a period of growth. This applies to schools, colleges, and all other educational institutions.

Educational institutions can’t rely on the same marketing strategies that have worked for so long. It’s now vital for those who didn’t need to advertise before.

Video Marketing in Education

Simple Solution

You shouldn’t be fooled by the myth that video marketing is too expensive. A majority of people have smartphones that can record high-quality videos. This is key to a successful campaign.

The recording is simple and sharing content should not be a problem. These steps will help you create and share high-quality videos.

  • High-quality mobile camera
  • Lapel microphone
  • Affordable editing software
  • Social media account free

Conversions and Clicks

Studies show that videos convert clicks into sales more effectively than text. If you add a video to an email, you could get up to two to three times as many clicks. A landing page with videos can increase conversions by up to 80% Video ads are more memorable than text-based ones.

Social media users stop scrolling and pay more attention when they are watching videos. The greater the chance of generating interest, the more engaging the video.

Everyone Watches Videos

Videos are being viewed by everyone, and not just your target audience. Wyzowl’s research shows that the average person watches 16 hours of online content per week. But this isn’t all. A range of eight to nine percent of people said they purchased a product after watching a video from the brand.

Another reason to watch videos is that YouTube is viewed more often than cable TV by people between 18 and 49 years old. Video marketing was originally a valuable addition to marketing campaigns. But, it’s now an integral part of any strategy.

You have a video marketing strategy.

Video marketing is essential because it is what your competitors do. Without a strategy, you can’t compete in the market. Video online users will all be viewing content from other educational institutions. Prospective students will have a harder time choosing your school. Nearly nine in ten colleges and universities have videos posted on YouTube.

The entire education sector has been affected by the global pandemic. Many schools have had to close, and many educational institutions have a complicated history. All students should be able to access an online resource to assist them.

Virtual content is the newest trend in education video marketing. Prospects and their families can’t travel across the country for campus tours due to COVID-19 risk. They are interested in learning more about your college through virtual tours and 360-degree campus videos. Interactive videos, testimonials, social networks, and live streams. A Q&A video is a great way to answer any questions prospective students may have.

Another trend is the increased availability of online services by schools. This is a sign that schools are offering more online services than ever before.

Marketers should consider these two trends when planning for their success in 2021. Balance traffic and competition are key, especially when it comes to long-tail keywords. Think about the benefits students will get by choosing your facility.

Many people prefer to live close to a college when looking for information online. According to one statistic, 77 percent of 100 students who enroll in online college choose to live within 100 miles of a local college.

How do you create a video marketing plan?

You now know the importance of videos and the trends in education, so don’t just grab your phone and start recording. Now you know how important videos are and what trends are in education. Don’t just grab your phone and start recording. Talk to your team about how you can increase brand awareness, and project positive brand images on the internet.

Many colleges produce videos without even thinking. Video must be successful in this highly competitive market, according to us. Videos must be of high quality (and of a high standard), personalized and user-generated. This does not mean all videos have to be identical. Every video should be high-quality. Next, you’ll need to look at the two following videos.

Prospective students have the right to hear any story they like, but not the colleges. The story is told by past and current students.

Marketing Ideas

Many institutions are concerned about video marketing. They don’t have the necessary experience or education to use a camera. Video marketing is not something you are familiar with. Prospective students won’t be interested in your face being repeated on video. Creativity will be required in video marketing by 2021. Here are some ideas!

1. Virtual Tours

This is something we’ve already discussed in the guide. A virtual tour is becoming more important than ever. A virtual campus tour was once an option and was useful for extended family members. COVID-19 has made it mandatory. Some countries have restrictions on travel. Some people are unable to travel to the United States for school visits. A virtual tour can be created to accommodate these people.

Virtual tours are offered at all institutions. You will lose the opportunity to offer virtual tours if you don’t. This feature should be included in your funnel as soon as possible. For a virtual tour, ask for your email address and basic information. The video is sent to future contacts.

2. Video ads

With your audience in mind, create ads for social networks. Because your target market is more concentrated here than elsewhere, this is why you should create ads for social media. Advanced targeting options allow you to reach people based on their interests, age, and location. Your ads will reach the right people every time.

3. Personalized Content

Many businesses are left guessing their audience. The advantage for educational institutions is that they know the audience year after year. There is no need to guess the age of your school or college’s applicants. It’s now time to create personalized content such as explainer videos, personal tours, acceptance videos, and tutor introductions.

Personalized content also includes user-generated and video testimonials. These are more popular with students than any other content.

4. Shoppable Posts

You might think that shoppable content is restricted to businesses that sell clothing or products. This is false. These posts can be used as a way to direct people toward your prospectus, application forms, or website. You can upload a video or testimonial about faculty members to your prospectus, and people will click for more information.

This year, video marketing is vital for the education sector. This strategy can help you succeed. You are now ready to succeed!

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.