A great website is essential for any business. You will need to build a strong web presence because consumers increasingly depend on search engines to shop.

But, setting up a website alone is not enough. To be able to compete for more customers you must focus on one metric: Organic traffic. This post will discuss how to increase organic traffic.

Why is organic traffic important?

Different companies use different tools to measure success. It all depends upon the goal. It’s important to optimize organic traffic if your goal is to increase sales this year.

Organic traffic is the number of people who visit your site as it appears on search engine results pages. These people use keywords to search for the products and services they are looking for. If they find your website through their searches, they are more likely to purchase something from you.

It is important to generate and increase organic traffic. This will help you convert more customers. To generate organic traffic, all you have to do is improve your website. These are some tips to remember:

Deliver amazing UX

Your website’s appearance and performance are key factors in increasing organic traffic. Websites that offer a great user experience are rewarded by search engines.

Google monitors how well your website retains visitors. Visitors will not engage with your website if it loads too slowly or has a confusing interface. Google may give you a lower rank if more people leave your site faster than they come in.

This is why it’s important to build an engaging interface. Reduce loading times by removing heavy assets and compressing high-quality images.

A simple but intuitive theme is a good choice to optimize your website design. You can also create a custom template website with LogicDesign. It should also be optimized for mobile devices.

Update your keyword list

To be found on search engine results in pages you need to create a list of high-value keywords that you can rank for. Google frequently updates its algorithm for ranking websites so you’ll need to do an SEO audit with each new update. This will make sure your website is visible.

Begin by finding keywords that are most likely to generate organic traffic. SpyFu is a tool that helps you find keywords that are highly performing. Next, find out which keywords your closest competitors rank for. SpyFu allows you to compare the websites of competitors and generate new keywords for your content.

You can enrich your keyword lists by searching for a particular phrase. Then, search Google for related terms. These suggestions can be used as prompts to write your next batch.

Create search-optimized websites

The most important driver for organic traffic is still blogging. Write blogs that are both useful and visible to your audience as you update your keywords.

It is important to choose blog topics people want to read. Research trends, problems, and other issues that your target audience is likely to encounter. Scoop is a content curation platform. You can use Mix or It to generate ideas. You should put more effort into creating new information. If you don’t have anything to add, avoid writing about an already-repeated topic. 

When writing blogs, use simple English to make them easy to read. If you don’t provide a definition, avoid using technical terms. A proper subheading structure is also required. To make it easier for visitors to read your content, use H-tags.

Make sure you include high-value keywords before publishing a blog. A keyword density of between 1% and 2% is recommended. You risk being deranged if you go beyond this level.

Use featured snippets

These snippets are previews of content that you have on your site. Google will feature a snippet from a blog that answers a particular question and place it at the top of search engine results in pages.

Organic clicks are more likely to be generated by content optimized for featured snippets. To optimize content for featured snippets the post must answer a specific question. To find the most frequently asked questions by your audience, use Quora or follow your Twitter newsfeed.

Write informative blogs that answer both “why” and “how” questions. In the first paragraph, give a short answer and then expand on the topic in the following paragraphs. You can also answer questions that are related to your main topic. Subheadings can be used to answer questions such as “What foods are best for a ketogenic diet?”

Before you publish a blog post, ensure that you add a high-quality image. You can add infographics or graphs to your blog, which will be included in the snippet.

Revitalize old content

Your website probably already contains a lot of content, but how many are driving organic traffic to your site? It is essential to ensure that every page on your website produces results. Blogs and other assets may lose their relevancy over time. This could negatively affect your SEO ranking, as fewer people will find these posts helpful.

This is where a content audit can help. Screaming Frog is a site crawler that can help you identify blog pages that need to be updated with new information. Consider optimizing your blog for a topic that is constantly changing.

You can save time by revitalizing old content while you think of new content ideas. It can also help you increase your website’s ability to generate organic traffic.

Improve your link-building strategy

Keywords aren’t the only component of increasing organic traffic. High-quality links will be needed both on-site as well as off-site. Make sure you link to relevant pages on your website when posting content. Anchor texts can be used to assist users in navigating.

You should also make external links to authoritative websites. This will increase the authority of your website and provide value for your visitors. Write guest posts to earn backlinks to your website. Find niche websites that allow you to share your industry knowledge.

Forbes may require you to pay for a blog, but other sites allow you to post free of charge. Make sure that your contributions are valuable. You can also post blogs on platforms such as Medium and LinkedIn. All you need is to create original content for each one.

It is important to increase your website’s traffic organically. These tips will help you reach potential customers if your goal is to scale your business.