In the last decade, the famed influencer has been on the rise. The rise of social media channels has brought about a greater need for content. Content creators are also required.

Influencers are people who have built a following online through their content creation. They include fashion and food lovers, travel geeks, daily vloggers, and food geeks. This multi-billion-dollar business is based on the public’s fascination with other people’s lives, opinions, and lifestyles.

Influencers are an obvious choice for marketers. But is this a good marketing strategy?

The Association of National Advertisers discovered that while 75% of marketers use influencers, only 35% of them consider them to be effective, and 19% admit they are ineffective.

Hence, why is influence so appealing to people?

Brands are enticed by the prospect of a loyal following. But how can influencers actually generate sales?

How Influencers Drive Sales

Two-fold success is required for an influencer marketing campaign to be successful.

1. Content

Influencer marketing campaigns that work are successful using content that is aligned with the brand and the influencer who promoted it.

You will be more likely to gain access to your influencers’ loyal following if you promote a product that is seamless with what they are known for.

If your influencer is vegan, you should not have them promote your luxury leather backpacks.

2. Consistency

It takes 16 times of product placement to get people to buy.

Your audience will be exposed more often to your product and you are more likely to sell. Consistent placements of your product throughout your influencers’ feeds or in their videos are far better than having them only post about you once. It is also more convincing.

This logic means that you only need to find influencers who are interested in your brand, and then #spon them!

It seems too easy…

Are Influencers Enough to Drive Sales?

After looking at the numbers, it turned out that only 23% believe content from influencers to be actually influential.

60%, on the other hand, say that content from their friends and families influences their buying decisions.

Influencer marketing campaigns assume that consumers want to be influenced.

Let’s suppose your audience is open for influence – is that enough?

While influencer marketing is undoubtedly a great way to increase brand awareness, it can also have negative effects on sales by securing sales.

Imagine that you are negotiating an ad deal for a YouTuber.

They will likely provide your audience with a link in the description to any product they promote. Although this may encourage people to visit your product, it is not as effective as organic search. This can lead to a decrease in your SEO ranking.

Being ranked well in search engines gives your business credibility and helps drive more traffic to you content.

Youtube does not take traffic away from organic SEO. In fact, Youtube is quite authoritative for SEO. However, it is important to know where your traffic is coming in if it’s not being accounted for under organic searches.

Who are you convincing?

The days of silent product placement are gone.

Now, brand deals are regulated. They must be fully transparent to let audience members know if an influencer was paid to promote a product.

You can now join the chorus.

This product is a true joy to me.

Marketers now have to deal with the skeptical feelings that can result from the fact that a person has been paid to endorse a product.

As we mentioned earlier, these uncertainties don’t mean anything if audience members aren’t actually influenced or influenced by what these influencers have to say!

Advertising is built on call-to-action. Influencers can make it difficult.

For backup, call us!

Influencers can make a huge impact on your business.

If an influencer has 10,000,000 followers and they start talking about your product, it will create a backlink that will spread the word and cause a domino effect. This is how your product can become viral.

However, they can be a great way to reach a large audience, but not enough to secure sales.

We recommend that you choose an advertising agency to assist you with other strategies, such as Instagram advertising, Facebook advertising, and Google ads.

These can help you gain more authority in search engines and increase traffic to your site. You can also create an explicit call to action.

While we don’t deny that influencer marketing can be a good idea, the past five years speak for themselves.

We are stating that influencer marketing is important, but not for real-life sales.